We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Macro Marketing Environment Paper

Words: 277, Paragraphs: 3, Pages: 1

Paper type: Essay

What is the macro marketing environment? The macro marketing environment takes into account all factors that can influence an organization, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): P- political, E- economic, S- socio-cultural, T- technological, – legal and, E- environmental. The political environment includes all laws, government agencies and lobbying groups that influence or restrict individuals or organizations. The economic environment consists of all factors-such as salary levels, credit rends and pricing patterns that affect consumer spending habits and purchasing power. The socio-cultural environment includes institutions and other forces that affect the basic values, behaviors, and preferences of the society-all of which have an effect on consumer marketing decisions.

Essay Example on Macro Marketing Environment

The technological environment consists of those forces that affect the technology with which can create new products, new markets and new marketing opportunities. The legal environment also affects an organization – even Hough a company cannot directly influence any laws – lobbying or becoming part of a trade organization is widely accepted in helping to ‘shape’ particular legal decisions. Marketing environments are continuously changing and businesses operating in such turbulent environments need to be flexible. Globalization and lower barriers to entry now mean that there is an even greater threat of substitute products and new entrants to market. Even though the marketer has no direct control over the macro external environment, a greater understanding and awareness of these changing arrest conditions can be achieved through external analysis.

Don't use plagiarized sources. Get Your Custom Essay on Macro Marketing Environment
Just from $13,9/Page

Get Essay

External analysis will help identify future events, uncover possible threats and realize potential opportunities. Key steps in environmental analysis of the macro marketing environment.

About the author

This academic paper is composed by Samuel. He studies Biological Sciences at Ohio State University. All the content of this work reflects his personal knowledge about Macro Marketing Environment and can be used only as a source for writing a similar paper.

More papers by Samuel:

How to cite this page

Choose cite format:

Macro Marketing Environment. (2019, Nov 27). Retrieved from https://paperap.com/paper-on-macro-environment-2/

Is Your Deadline Too Short?
Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service

Hi, I am Colleen from Paperap.

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b