Qualitative methods of research

Some types of research do not involve numbers or analysis of past performance but, rather, finding out people’s opinions, feelings, likes and dislikes, and the motivations behind their buying behaviour – in other words, the psychology underlying buying decisions. Research into these areas is known as qualitative research, and it is done in very different Read More

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Participant observation studies have little value in sociological research because they are too subjective

The view above is supported by the positivist. They argued that sociologist should not be concerned with the internal meanings, motives, feelings and emotions of individuals which are the aspects looked from a participant observations method. Since these mental states exist only in the person’s consciousness, they cannot be observed and they cannot be measured Read More

Critiquing: Scientific Method and Study

In this essay I shall be critiquing an article titled “Nurses’ preparedness to care for women exposed to intimate partner violence: A quantitative study in primary health care. This study was written by Eva M Sundborg, Nouha Saleh-Stattln, Per Wandell and Lena Tornkvist. The study discussed the impact that intimate partner violence has on women. Read More

Importance of Qualitative Research

A lot has been researched and written on the problems bring about by failure in debt management. Countries such as Greece and Iceland have fallen or on the verge of falling into bankruptcy, financial giants such as Lehman Brothers Holdings Inc. and Washington Mutual Inc. were also not spared being wiped out of business due Read More

Business Research

Team D has chosen McDonald’s as our organization. We believe that the biggest challenge currently facing McDonald’s is meeting the demand for healthier menu options. Many health and educational organizations blame McDonalds for the obesity epidemic that plagues the young and old alike. The focus on health has increased dramatically in the last few years, Read More