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Advertising Essay Examples

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Semiotic Analysis of an Advertisement

Semiotics is basically a scientific study that revolves around signs and the actual ways in which these specific signs tend to construct and even reconstruct their basic meanings. The nature of a sign can be simultaneously symbolic, indexical and iconic. In a situation whereby the specific sign is iconic, then it means that the sign…

In What Ways Have ASDA Maintained Competitive Advantage

The supermarket industry is fiercely competitive and is currently dominated by the “Big Three” companies: Sainsbury’s, Tesco and ASDA. To ensure that they remain in these three, it is important that each company gains and maintains their own competitive advantage. So, in what ways does ASDA do this? The three main factors that help ASDA…

Cadbury’s Dairy Milk and Milk Tray adverts: effective or patronizing

In this essay I shall be discussing two Cadbury’s adverts, the current (2007) Dairy Milk advert and the 1980’s Milk Tray advert. I shall be looking at whether these adverts are effective or patronizing. The Cadbury’s “Dairy Milk” advert is about a drum playing gorilla playing to the Phil Collins song “In the Air Tonight”….

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Analysis of John Smith’s Advertising Campaign

The advertising campaign I chose to look at was for John Smith’s. The famous British beer with the ‘No Nonsense’ attitude, John Smith’s is the number one ale brand in the UK, selling over one million pints every day with annual retail sales in excess of i?? 650 million. High profile marketing, incorporating TV advertising,…

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