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Analysis of John Smith’s Advertising Campaign

The advertising campaign I chose to look at was for John Smith’s. The famous British beer with the ‘No Nonsense’ attitude, John Smith’s is the number one ale brand in the UK, selling over one million pints every day with annual retail sales in excess of i?? 650 million. High profile marketing, incorporating TV advertising, Read More

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Print Advert Analysis

When a print advert is created the producer needs to take several different aspects into account. The key aspect of all advertising is the audience and generally to make money out of them. The audience is broken down into demographics and once the producer knows who the audience is they can begin to shape their Read More

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Comparision of 2 TV Adverts

I am writing to recommend the winner of this year’s BTAA Public Service Award. I have reviewed all of the entries and decided upon a shortlist of two. In this letter, I will analyse my two favourite advertisements and decide which I deem to be the better of the two; the two advertisements I have Read More

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How effective is Honda’s

‘The Impossible Dream’ advert commissioned by Honda in 2005 is a two-minute long epitome of how to use a catchy theme tune. The advert depicts a man, Simon Day, making a journey. He sings, rides and drives a variety of vehicles, backed by the song ‘The Impossible Dream’, which serves as the non-diegetic soundtrack, and Read More

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Advert Commentery

The product I have chosen to advertise is a fabric conditioner filled with natural goodness of tropical fruits and exotic flowers. It is addressed towards a female audience because washing related products are stereotypically things women are associated with. Also, in my advert, the words “you” is directly addressing the readers, in effect the reader Read More

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Comparing the two adverts

The two adverts target two different personalities of human beings. The Oatbakes target the customers who are trying to live a healthy life. The Cadbury target audience is people who don’t mind treating them selves. Both of these adverts are perfect for their audiences as they use different ways of persuading them. One of the Read More

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Suzuki Swift-Sports Car

1. First Impressions On my first glance, I quickly discovered that the product is situated in the centre of the advertisement: this is to draw imminent attention. I then noticed the bright and vibrant colours, which are attractive and appealing to almost any audience. The background notifies me that this car is for the adventurous Read More