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The Power of Advertising

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy We cannot underestimate the influence that advertising has upon our lives, it is impossible to ignore the messages that are being sent to us. Adverts appear in all areas of our lives, it is Read More

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Report Organization

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy Advertising is one of the many career choices open to the marketing student. It involves promoting the product/service of a company. Some of the responsibilities of different advertising positions include creating the artwork, presenting Read More

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Consumer Behaviour

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy People have their needs from peer pressure, personal needs, TV shows, advertising magazines, and so on. These kinds of needs motivate them to get more information. The whole process of getting information and buying Read More

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Analysis of John Smith’s Advertising Campaign

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The advertising campaign I chose to look at was for John Smith’s. The famous British beer with the ‘No Nonsense’ attitude, John Smith’s is the number one ale brand in the UK, selling over Read More

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Print Advert Analysis

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy When a print advert is created the producer needs to take several different aspects into account. The key aspect of all advertising is the audience and generally to make money out of them. The Read More

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Comparision of 2 TV Adverts

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy I am writing to recommend the winner of this year’s BTAA Public Service Award. I have reviewed all of the entries and decided upon a shortlist of two. In this letter, I will analyse Read More

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How effective is Honda’s

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy ‘The Impossible Dream’ advert commissioned by Honda in 2005 is a two-minute long epitome of how to use a catchy theme tune. The advert depicts a man, Simon Day, making a journey. He sings, Read More

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Advert Commentery

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The product I have chosen to advertise is a fabric conditioner filled with natural goodness of tropical fruits and exotic flowers. It is addressed towards a female audience because washing related products are stereotypically Read More

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Comparing the two adverts

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy The two adverts target two different personalities of human beings. The Oatbakes target the customers who are trying to live a healthy life. The Cadbury target audience is people who don’t mind treating them Read More