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Tera Tech Marketing Plan

Tera Tech is a Customer Relationship Management (CRM) solution provider whose target customers are the pharmaceutical industry. Tera Tech five-year old company is founded and operated by a 20 year industry veteran Jack Dwyer. Jack has leveraged his extensive experience to provide high quality product. Tera Tech’s focus is to renew the strategic focus and Read More

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Contemporary Ethical Issues In Marketing

Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour. Marketing ethics are moral principles that define right and wrong behaviour in marketing. The most basic ethical issues have been formalised through laws and regulation’s to provide conformity to the standards of society. Read More

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Sony Handycam

I have chosen to do Sony’s handycam for the marketing mix of a selected product and its unique selling point is that it is a very high quality camera with a HD lens that can capture photos and video in HD and has been created by one of the best Japanese electronic companies in the Read More

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L’Oreal

Promotion refers to any marketing activities that are intended to inform, persuade or motivate current and potential customers into buying or supporting a product or service. So as a result of this the promotional mix is a combination of promotional methods used to communicate with target customers. The promotional mix is split up into eight Read More