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Marketing Essay Examples

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Classic Airlines and Marketing

Classic Airlines is currently one of the top airline industries but have faced trying times and a decline in revenue and passenger activity. The company has a rewards program in place but obviously with a decrease in passengers the rewards program is not bringing in the type of profit anticipated. By using a macro-environmental change,…

Focused (or Market Niche) Strategies

The niche marketing strategy is probably the most efficient marketing strategies when it comes to a limited marketing budget in an organization. When an organization creates its product or identifies the service that it will provide it has to identify its consumers. Therefore, in order to save money on marketing the product or service to…

Service Dominant Logic Example

Service Dominant Logic is a mindset for a unified understanding of the purpose and nature of organizations, markets and society. Marketing researchers Robert F. Lusch and Stephen L. Vargo presented new perspective to marketing and termed it as SD logic of marketing (2004). The SD Logic is concerned with service in exchange of service and…

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Strategic Marketing: McNeill Satchel Bags

Satchel bags have always been the preference of children for their school bags because of its ability to accommodate heavy school books. However, children grow up into adults and most families today tend to have lesser number of children at a later age as opposed to the previous generation. As a result, the school children…

Fundamentals of Strategic Marketing

There is a stiff business competition environment at the North American International Show (NAIAS). Among the competing motor vehicle dealers, is the General Motors (GM) unveiling the 2009 Chevrolet Corvette ZR1 vehicle, that is promising to be the most powerful, fasted and most economical vehicle in terms of saving fuel. The other motor vehicle dealer,…

Strategic marketing process

Organization considers marketing of their products as one of the most difficult task as it involves meeting of certain qualifications. Strategic marketing process is defined as the process of a sales person being in the position of targeted customer whereby he or she considers what an individual is looking for in a good or service….

Rasna Marketing Project

The Brand Rasna is owned by Pioma Industries that introduced the concept of soft drink concentrates (SDC) a segment that had been created and nurtured by the company in the Indian beverages market. During the introduction period the company launched it under the brands name, jaffe and it marketed with the help of voltas. Then…

In Praise of the Purple Cow

The article ‘in praise of the purple cow’ is an article that intends to teach the readers the importance of being remarkable, unique and different when producing a product or coming up with a marketing idea. Godin, 2003 explains the importance for companies to do something extraordinary, different and remarkable in order to stand out…

Case Study: Acer

Acer’s strategy has been described as “divide and conquer. ” Compare and contrast this to Lenovo’s strategy. Divide and conquer is a strategy that was initially applied in the military to weaken the enemy forces. It involves splitting the enemies force into two or more elements. This weakens the enemy increasing the vulnerability to attacks…

Supply Chain Management and Harlequin

The primary issue facing Harlequin is the steady loss of share in a growing women’s fiction market due to the growing popularity of single-title novels. With the volume sales dependence that is inherent in series publishing, the unit sales stalling that occurred in the late 80’s and early 90’s acted as a warning signal to…

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