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Contemporary Ethical Issues In Marketing

Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles of behaviour. Marketing ethics are moral principles that define right and wrong behaviour in marketing. The most basic ethical issues have been formalised through laws and regulation’s to provide conformity to the standards of society. Read More

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How A Bakery Can Use Market Research

Market Research can be defined as the systematic gathering, recording and analysis of data about problems relation to the marketing of goods and services. This can be broken down as follows: * Systematic – This is carried out in a careful and organised way. * Gathering and Recording of Data – This is collecting data Read More

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Evaluate an existing, national marketing campaign

The campaign that I have chosen to discuss is the next big hit from the Rockstar series “Max Payne”. This is the third instalment of the series and it’s set to be bigger and better than its predecessors. The advertising campaign the campaign had budget of just over £15milion. The game was set to be Read More

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Sony Handycam

I have chosen to do Sony’s handycam for the marketing mix of a selected product and its unique selling point is that it is a very high quality camera with a HD lens that can capture photos and video in HD and has been created by one of the best Japanese electronic companies in the Read More

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L’Oreal

Promotion refers to any marketing activities that are intended to inform, persuade or motivate current and potential customers into buying or supporting a product or service. So as a result of this the promotional mix is a combination of promotional methods used to communicate with target customers. The promotional mix is split up into eight Read More

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Marketing mix

In this assignment I will go through how marketing mix is applied to service or a product for two organisations called KFC and Mc Donald’s. I will choose a product from each of these businesses and the talk about the product, price, promotion and place. Marketing mix Marketing mix consists of 4p’s. These are product, Read More

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The Product Life Cycle

The Product Life Cycle is the course that a product’s sales and profits take over its lifetime.’- Principles of Marketing by Philip Kotler. The product life cycle is a marketing theory in which products or brands follow a sequence of stages including introduction, growth, maturity, and sales decline. Product Development this is the design of Read More