Marketing Plan: Handywares Plc

Handywares is a British based homeware company selling door to door through a network of agents. Business is going well in their UK domestic market and they have decided to expand into Europe. To do this we have drawn up this marketing plan. The aim of this plan is to attempt to ‘predict the future Read More

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Marketing research, Taco Bell

Many factors, both within the organization and in the market, have the potential to influence the success or failure of a company’s internationalization. In order to put itself in the best position to succeed (or to prevent failure), a company must conduct an in-depth analysis of these factors and use that analysis to make an Read More

Primark E-Marketing: Assignment- Part

The aim of this report is to explore if Primark’s current website is adding any value to their brand and why they have chosen to go online. Has Primark mirrored its offline success online? 1. Critiques of the Website In order to critically analyse the current website of the high street retail outlet, Primark, it Read More

Achieving Slimness: Weighing the Consequences

The Fat-Be-Gone ring: This is sold on the Web by American Design, a St. Louis jewelry maker, and in retail chains like Walgreens. Advertising for it claims that it taps into the principles of acupuncture and acupressure and that the effect of wearing it is like jogging six miles a day. Wear it on the Read More

Research Methods

Higher education worldwide has become a dynamic and competitive industry with the universities clearly identifying the need to compete with other educational institutions in order to recruit students and gain a higher market share (James et al 1999; Maringe, 2006). In past, universities in UK opted for a passive approach in recruiting students and relied Read More

Target-operating model

1. Introduction Management is leadership. It is the effective administration of the various organizational elements that make an entity successful, primarily in terms of people, processes, technology, infrastructure and overall strategy. Management is also vision and ultimately determines the path the organization will follow through the design of a detailed target-operating model (TOM). Effective management Read More

Caterpillar Mitsubishi Case Study

The case is about the strategies applied by George Schaefer, CEO of Caterpillar, after 1985. In 1982, Caterpillar faced with its greatest crisis because of demand fall. Its sales dropped by almost 50% between 1982 and 1984. Komatsu, the Japanese competitor, fully exploited the situation by adding new lines in U.S.A and announcing the establishment Read More

Marketing Report

Marketing is the means of fulfilling consumer needs. It is the process of identifying the right product for a particular target group. Promoted in the right way at the right time and in the right place it is most likely to be a success. 1 Identifying the amount and the customers needs and wants 2 Read More

The Boys and Girls Club

The Boys and Girls Club in Billerica is more than a place, it’s a movement to enable all young people, especially those who need them most, to reach their full potential as productive caring and responsible citizens. By reaching children at an early age and providing positive activities and encouragement, the club provides a compelling Read More

Marketing Mix

Marketing Mix is the combined elements of the product put together which will determine the success of the product. For example if the product has a very good marketing mix then that product is more likely to succeed it will do this by increasing potential customers and then converting them to actual customers. If the Read More