Audi Mission Statement

“Audi is an internationally renowned manufacturer of high-quality cars. We aim to establish new standards to substantiate our brand claim of Vorsprung durch technik”. The objective of a business can vary depending on what the business does. E.g. Oxfam’s main objective is to raise money and the profit goes directly to helping poverty in third world countries. But an organisation like Audi AG will have there main objective to sell top of the range cars to all sorts of clientele and there profits goes straight back into the company.

Essay Example on Vision And Mission Of Audi

A mission statement gives an indication of what the purpose of the business and dovetails with the objectives the organisation sets itself. Business objectives are medium to long-term goals or targets that provide a sense of direction to the business. For example in the case of Audi AG they might have an objective to boost Car sales from 20,000 to 30,000.

 Companies may have a number of objectives. In general, the objectives pursued by a business tend to vary according to its size, ownership and legal structure.

Small business are more likely to have survival as there main objective as they tend to lack the financial recourses to cope with adverse trading conditions. Larger business will have maximising there profits as there main objectives, especially if they are a plc [public limited company] because they will have shareholders breathing down there neck wanting the highest possible return.

These objectives will reflect purpose of the business as expressed in the mission statement and they have a considerable impact on the way in which it operates.

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Culture describes the values and beliefs of the people who make up an organisation. An organisations culture will be displayed in the attitudes of its staff and the ways in which they interact with other people such as customers, suppliers an colleagues. It will also be shown by the way that decisions are taken and in the management style used throughout the organisation.

Role culture. Many business have traditionally operated in a bureaucratic manner, relying upon agreed procedures and strict hierarchy and roles within the organisation. Within these traditional or role cultures, employees are expected to behave conventionally. They are expected to follow the rules- individualism is discouraged. Audi Ag are based on using this organisational culture. It benefits the larger companies such as Audi were there is a strict hierarchy as the table below shows.

Person-oriented culture. A person-oriented culture is characterised by a focus on fulfilling the needs of the individuals within an organisation. It allows individuals freedom to shape theire jobs and operate with a degree of independence. It is therefore appropriate when employees are highly skilled and motivated. This type of culture may exist within organisations such as firms of accountants and solicitors.

Power culture. Power culture places considerable emphasis on personal charisma and risk-taking. It disregards procedures and values entrepreneurship. This type of culture Is most common in small business, where a ingle person can have an overview of the entire organisation. From this table we can see that roles are spread out so managers can concentrate on there specific job roles instead of putting a half hearted attempt in to there job because of the heavy work load.

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Audi Mission Statement. (2019, Nov 27). Retrieved from

Audi Mission Statement
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