342900-104775006255385-18986500 Task 1 – P1

Apple is a computing manufacturing industry, they would fall under the sub-sector of electrical goods. Apple manufacture their own stock, they produce their goods and services at factories where they are made. Most famously selling (iPhone, computers iMac and MacBook’s). Apple improves, and adds features to already popular products such as the iPhone 11, and that makes it appealing to customers. The way apple advertise their products is by:

Internet Providers

Third Party Retail Stores

Flagship Stores

Apple retail channel they use are stores and sell online.

Apple is owned by Apple’s CEO Tim Cook. Apple is a very big company. In 2012 apple became the most valuable company in the world. And apple reached a market cap of $1 trillion. Apple has about 132,000 employees. This means that the size of apple would be considered large. Apple sells most of their products using e-tailing and trusted re sellers.

Website: has approximately 500 stores worldwide. These are Located in the big citys and retail parks.

(Primary locations)

Nike competes in apparel accessories, sports equipment. Nike has stores around the world and also sells online. Most famously selling Trainers and clothing.

Nike is worth approximately $32.4 billion. It comes in as the top 500 most wealthiest business. Nike employed over 70,000 people and operated more than 1,000 retail stores worldwide. There aren’t that many Nike stores as they sell most of their products online. And from trusted sellers such as JD.

Ownership

Nike is owned by Phil knight.

Objectives:

One of apple’s main objective is to sell their products to people who have never bought an apple product.

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They do this by expanding their distribution network to reach more consumers. Although their prices are very high, some products they sell are affordable.

Advertisement:

The way apple advertise their products is by

– Internet Providers

– Third Party Retail Stores

– Flagship Stores

This increases sales of apple and ultimately increases revenue.

Tactics:

Nike

Nike’s mission statement is “To bring inspiration and innovation to every athlete in the world”

Nike’s target market is athletes, as they sponsor football and use they logo (swoosh) on famous players kits, such as Messi, Ronaldo and more. Also many athletes wear Nike’s trainers which overall increases publicity of Nike.

The reason why apple is so successful is because it is dynamic, and has a constantly changing business plan.

Apple and Nike are Public limited companies.

Sales: This graph shows how successful apple is and how sales have increased drastically from 2007-2018

-380992984500 Nike: This shows Nikes sales from 2005-2019. As you can see Nike has increased in revenue.

Company History

Apple was founded on April 1, 1976 by Steve jobs and Steve wozniak. They wanted to make a new company vision of changing the way how people viewed computers. They wanted to make a computer which was portable and user friendly. Apple revolutionized the computer industry, by introducing the first colour graphics. Sales rapidly increased from $7.8 million in 1978 to $117 million in 1980.

In 1980 Apple was still doing well and in 1990 apple made the highest profits yet. Not till 1997, when apple needed a Software (IOS).

Sales assistant in Nike

Their purchases. And also process payments. And also need to make sure stock is kept at a good level.

Sales representatives sell retail products, goods and services to customers. Sales representative’s help and aid customers, create solutions and ensure a stable sales process. Sales representatives will work to find new sales leads, through business directories, client referrals. Requirements for a sales assistant is a good amount of work experience, in the retail sector. Good communication and interpersonal skills.

The salary of sales assistant is about ?17,000

Being a good sales assistant, can lead to being a supervisor. A supervisor looks over the sales assistant. And make sure there are doing their job properly.

Marketing manager

A marketing manager, main role is to promote and endorse the businesses products. They do this by analysing the market and seeing which way is best to advertise. It is important because, it can attract a lot of customers, if the ads are good, which leads to more sales. A creative mind would be ideal for this type of business as it involves a lot of primary research. It depends on the company but a market manager is not limited to but can be responsible for website management, social media advertising, copywriting content and data analytics. Market mangers normally hold a bachelor’s degree or business administration. Skills needed are, good communication and knowledge of current trends.

Salary is around $100,000

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Unite 6 P1. (2019, Nov 24). Retrieved from http://paperap.com/unite-6-p1-best-essay/

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