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Business Essay Examples

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Competitive Advantage of Jollibee

1. ) How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage it was able to develop against McDonald’s in its home market? Ans. ) Jollibee was able to coup up very well during the oil crisis in 1977 with their innovative ideas. They have…

International Dimensions of Business

For the final task of this unit, I will be critically appraising the advantages and disadvantages of the growth and influence of a MNC (multi-national company) of my choice. With this, I will be examining the strategic reasons for expansion whilst examining the impact it would have/has on a developing host country in terms of…

Business Aims and Objectives and the Marketing Mix

What defines an aim is a long term cooperate aim that an organization intends to achieve; it’s the overall purpose. For instance, a business may want to make additional income in comparison to the previous year. In addition to this corporate aim, a business might consider increasing their receipts by putting offers on specific products…

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Benefits of Having an Online Presence for Your Business

The different benefits a business may receive all varies with different aspects, such as the size of the business and what kind of business is being run. For example, a small organisation may want to buy it stock from the internet which will drastically reduce the amount they have to pay and the amount of…

Business Analysis of the Star City Complex

Star City is a newly built complex which is a business which provides more then entertainment. Star City has a 30-screen cinema complex and seats up to 5823 people. That is only the cinema complex. It can also accompany for all of the shops and the other types of entertainment that it offers. Its main…

Company Profile – Kia Lim Berhad

Kia Lim Berhad was set up as the holding company of Syarikat Kia Lim Kilang Batu Bata Sdn Bhd (SKL) and Kangkar Raya Batu Bata Sdn Bhd (KRBB) bricks manufacturers, which had been operating since 1973. SKL has set up a fully automated plant employing German technology. It was incorporated in Malaysia on 8 May…

Lessons from Litigation – Phar-Mor Deep Discount Retail Drug Fraud

In 1981, Giant Eagle acquired the Monus family grocery store run by Michael “Mickey” Monus. David Shapira, CEO of Giant Eagle, became familiar with the Monus family and was somewhat intrigued with Mickey’s talent as a hard bargainer and master retailer. In late 1982, Mickey and David decided to open up deep discount retail drug…

Value chain analysis

Porter developed the value chain analysis to realize operational activities which is closely connected with the activities of cost behaviour. Value chain defined as integrated series of organisation, resources, and information involved in production to deliver a value to customers at end . Generally it explain the whole process of a product or service from…

Capital One’s

The Falls Church Virginia based company started the jump from a regional bank leader to a credit card industry leader when cofounders Richard Fairbank and Nigel Morris began their unique “try-it-then-track” approach. They believed that using a one-size-fits-all marketing strategy was outdated and began using information to tailor specific products to specific consumers for regional…

Human Capital, Human Assets & Intellectual Capital

This essay discusses and explores the terms “Human Capital”, “Human assets” and “Intellectual capital”. Human capital is a way of defining and categorizing people’s skills and abilities as used in employment (Economic Review, 2004). According to Robert Heller, “A business can realize the benefits of its greatest asset by winning the hearts, minds and spirit…

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