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Tour Operations Assignment

In large tour operating companies, it is staff employed in the marketing department who are responsible for researching planning and developing the different holiday products, which will be aimed at particular segments of the market. Product Managers will focus on the selection of resorts, choice of accommodation and selection of regional UK departure airports. Segments Read More

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Human Capital, Human Assets & Intellectual Capital

This essay discusses and explores the terms “Human Capital”, “Human assets” and “Intellectual capital”. Human capital is a way of defining and categorizing people’s skills and abilities as used in employment (Economic Review, 2004). According to Robert Heller, “A business can realize the benefits of its greatest asset by winning the hearts, minds and spirit Read More

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Capital One’s

The Falls Church Virginia based company started the jump from a regional bank leader to a credit card industry leader when cofounders Richard Fairbank and Nigel Morris began their unique “try-it-then-track” approach. They believed that using a one-size-fits-all marketing strategy was outdated and began using information to tailor specific products to specific consumers for regional Read More

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Value chain analysis

Porter developed the value chain analysis to realize operational activities which is closely connected with the activities of cost behaviour. Value chain defined as integrated series of organisation, resources, and information involved in production to deliver a value to customers at end . Generally it explain the whole process of a product or service from Read More

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Office Depot Analysis

Office Depot (Ticker: OPD), herein also referred to as “The Company,” is a global supplier of office products and servicesi. The company competes in the retail specialty industry, particularly in office products retail and distribution. Because of a decline in company financial performance, a fierce competitive landscape, and macro economic challenges for the retail industry Read More

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Corporate governance

Corporate governance is basically the policies, processes, practises, principles and values that help a company to get to the direction it wants to be at. Shifner and Vishney (1997) state that corporate governance deals with the ways in which suppliers of finance assure themselves of getting a return of interest. This statement is basically saying Read More

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Company Profile – Kia Lim Berhad

Kia Lim Berhad was set up as the holding company of Syarikat Kia Lim Kilang Batu Bata Sdn Bhd (SKL) and Kangkar Raya Batu Bata Sdn Bhd (KRBB) bricks manufacturers, which had been operating since 1973. SKL has set up a fully automated plant employing German technology. It was incorporated in Malaysia on 8 May Read More