The Best Places in Japan for Tourists

Topics: HiroshimaJapan

In recent years, through globalization, tourism has been receiving a lot of attention all over the world as a ‘Third main industry’ after energy and chemical products. Amazingly, 10% of the GDP in the world is in the tourism industry.

In 2016, Japan seems to continue a steady increase in tourists from other countries and it is said that the annual number of visitors from abroad will increase to at 20million. Besides, the amount of expenditure by inbound tourists for the first half of 2016 increased by 18.

1% each year. While the market of inbound grows regularly, new trends are coming out in the same way. According to statistics by Japan Tourism Agency in the term from April to June, the consumption in the kind of accommodation, meals, traveling, and entertainment increased compared with last year, however it declined in the shopping category.

China is the country which has the biggest number of tourists from other countries at 4.05 million. There had been talking for a while about the explosive shopping sprees by Chinese visitors, what we call, Bakugan is losing its impulse, and it showed in actual numbers.

It is more significant to think ‘what type of experience we can provide to foreign tourists’ than to just provide goods.

Another important factor in inbound tourism is to promote the consumption of products from Japan after tourists come back to their own country through e-commerce, or EC, in addition to consumption during their stay in Japan.

Japan continues to update the record of numbers of visitors from other countries.

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In April, the number was 1.76 million, setting the highest record in three months. The number of tourists visiting Japan during the cherry blossom season more than doubled compared to the previous year. The number of tourists from other countries in the first four months of the year rose by 43 percent from the same year in 2014. If this style continues for the rest of 2014, the total in a year could reach close to around 20 million.

It would not be surprising if the government achieved the goal of welcoming 20 million per year of inbound tourists well before the target year of 2020 when the Summer Olympics is held in Tokyo. The Abe administration has arranged a new goal of promoting consumption by tourists from 2 trillion yen last year to 4 trillion yen by 2020. It is believed that the development of inbound tourism becomes a new motivation for the economy that generates 400,000 new jobs.

According to the website Trip adviser, some of the top destinations of foreign visitors to Japan are Tokyo, Kyoto, Osaka, Sapporo, Fukuoka, and so on. Furthermore, there is 21 world heritage in Japan such as the Itsukushima Shrine, Hiroshima Peace Memorial in Hiroshima, and Historic Monuments of Ancient Kyoto, and Mount. Fuji, Sacred Placed and Source of Artistic Inspiration. Recently, the amusement parks like Tokyo Disney Resort and Universal Studio Japan in Osaka have been paid attention to by foreign visitors.

The government of Japan ought to distinguish what policy steps still should be taken to make sites in Japan more attractive and should steadily carry out the measures so that the boom of inbound tourism will be a long-term vogue rather than an impermanent phenomenon thanks to economic and other factors.

The boom of inbound tourism has raised room occupancy rates at many hotels, with figures at 80 percent in Tokyo and Osaka the previous year — in some cases it resulted in room shortages. One of the solutions will be to disperse the destinations of foreign tourists, which still be popular in Tokyo, Osaka, and other tourist areas such as Kyoto.

The government has introduced steps to boost inbound tourism and consumption, such as making visa requirements be taken easily and expanding the range of tax-free goods. But the important reason for the boom is the proceeding economic growth in many Asian countries, which raised the income of people in those countries and their appetence for travel to foreign countries, and the fall of the yen against other currencies, which made them visit Japan easily. Asia Pacific nations spend US 615 million dollars on the tourism industry.

Global tourism can be affected by various factors, ranging from economic conditions to tensions in relations between countries, infectious diseases, and natural disasters. When the Great East Japan Earthquake and the Fukushima nuclear crisis occurred in 2011, inbound tourism to Japan dumped acutely and Chinese visitors to Japan increased and fell in conformity with the state of two-sided ties, which have been repeatedly strained over a series of issues.

To help sustain the upward trend, government and personal efforts are needed to make the country more attractive as a destination for travel. Such efforts can begin with ensuring enough number of staffs at customs and immigration checkpoints at airport gates to make even with the rise in the number of visitors.

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The Best Places in Japan for Tourists. (2022, Aug 19). Retrieved from

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