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Summary Adventure Caravans is a family owned business Our Head Paper

Words: 1168, Paragraphs: 80, Pages: 4

Paper type: Summary , Subject: Business


Adventure Caravans is a family owned business. Our Head company is located in Melbourne and Founded in 1989. The company has been in operation for 30 year until now.

We manufacture the family vehicles for the family. Who like adventure trip. Our vehicles are the. Benchmark in safety, reliability and comfort. We are going to support to our customer to get happy and best memories going trip with our adventure caravans. We offers 2 years warranty services for our products. Our company have 200 employees.

We maintain the satisfaction of our customers, we seek to inspire them with our product and services and to ensure that we remain a partner they can trust.

Mission Statement

Purpose means why the organisation do and what is the reason for doing that.

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Values mean the culture of the organisation.

Mission Statement means what the organisation is, what the company objective and how the company will approach to get their objective.

• Provide quality family vehicle and the needs of our target market and give the best memories to the family adventures are our number one priority

• Provide a safe working environment for our employees and be a good employer

Vision Statement

Vision Statement means what the organization is going to do and the position of the company they desired in the future

• To be the best manufacturer and provide the service of quality recreation and marketable caravan and campers in Australia


• To develop a strategic marketing plan and set marketing objectives for the next 3 years

Marketing Objective for next 3 years

• To rise a sales number more than last year within the first year

• To set up a factory in Vietnam in the second year


Organizational Chart


Barry Smith


CEO (Haoran Tan)


Marketing Consultant

Barry Smith

General Manager and Marketing June Smith

(Administration. And Finance) Tony Smith

(Design Manager) John Smith

(Production and Quality) Helen Smith

(Human Resources)

A situational analysis of Adventure Caravan.

• Our product sale prices range from $30000 to $70000.

• There are over 130 caravan manufactures

• The company has been for 30 years in Melbourne

• The quality of caravan is good

• From the factories and resellers, we get sales around 200 caravan per year. 90% of caravan are sold out from its factory direct and the resellers in other states sold the remaining percentages. That’s why we have to do meeting with our resellers and discuss to promote our products.

• Get a profit every year

• For promotion, most come from caravans and campaign show. In addition, advertise advertorial in industry publications

• Offer inhouse warranty work and repair and modifies to their brand caravans

Legal requirements

• Provide a safety and healthy work place to employees (WHS ACT 2011)

• Give the equal opportunity to all of your employees. Don’t discriminate depend on their gender, age, marital status, race and religion (Equal Opportunity Act 1984)

• No more than 38 hours per week

• Pay the employee’s personal income tax to the Taxation Office

Ethical requirements

• Respect each other in the workplace

• Welcome all customers and treat the same (no discrimination)

• Don’t share our customers’ information. Keep it in privacy

• Don’t do personal things in working hours

• Explain our product to customers clearly and patiently until they understand

• Do honestly your job

In communication sector, we are going to use phone, messages and emails with the. Owners, directors or senior management. To. Increase our sales number, we are going to do Advertising and promotion events. We are not going to spend much money on advertorial in industry publications. Instead of that, we are advertised on social medial because most people are spending their time by using internet and social application. There are over 17.1 million Australians using social network such as Facebook and Instagram. To get more customers and spread our brand name around the world, we have to change our system.

The effectiveness of previous marketing

By reviewing our previous sales, most of the profits are came from our own industry directly. Moreover, we have to figure out the reasons why our products didn’t sell much from the resellers. The advertising in industry publications wasn’t effective as we hope. We have to use internet to advertise effectively our products.

SWOT Analysis of Adventure Caravan

Strengths Weakness

• The quality of the caravan is good

• Have a good reputation

• 90% of caravan are sold out from own factory

• • The product’s Advertising area is not right

• The sales need to improve because the number of sales is the same every year

• The price is expensive for t

Opportunities Threats

• The market of caravans’ industry can grow within the next 10 years

• Some of the caravan industry are shut down because of an oversupply of production

• • Flat pack vans are being high demand in the market

• Coming other same product from overseas to Australia


PEST Analysis

Political Economic

• • There has been rising to 1.6 percent the annual inflation rate in 2019 in Australia.

• The annual inflation rate is stronger than expected.

Social Technological


Competitor’s market analysis

Marketing competitive analysis ( Mercedes-benz Sprinter Panel Van)

Branding Social media Advertising spend

Premium brand(started 2011) Facebook (20 million followers),Twitter(1.6 million followers), Instagram (5.7 million followers) Only in South Korean, they spend 114.33 million won for advertising


Mercedes-Benz Fashion Week Australia

Industry Forecast

Our manufacturing industry only in Melbourne, Australia although we have some branches in Europe countries and reseller shops. In 2021, we are going to build up our industry in Vietnam. Reason of building in Vietnam is the employee’s wage is lower than here, we can easily get the resources for our product, the product’s target from produced in Vietnam is mainly Asia country and export some products to Melbourne. We are going to produce and sell the new products for our customers with affordable price.

Research and Development

Scope Marketing Opportunities

Cost Benefit Analysis – Adventure Caravan company

Current Year 1 Year 2 Year 3


Sales $20000000 $22000000 $24000000 $260000000

Profit $8000000 $8800000 $9600000 $10400000


Advertising $1000000 $1050000 $1100000 $1150000

Training $800000 $840000 $880000 $960000

Labor wages $16000000 $17600000 $19200000 $20800000

ROI(Return on investment) = (

Marketing Mix

1. Product

Family Small Pop-Tops and 23ft off-road units are manufactured in the market currently. We are going to manufacture flat pack Vans because the market’s demand is increasing.

2. Price

Price may be differing each. The price for Family Small Pop-Tops is $30000 to $40000 and $35000 to $55000 for 23 off road units. The price for flat pack vans is $25000 to 35000. We will give 10% discount to our partners who are doing business such as Adventure hire vehicles and Travel & Tours agency.

3. Place

Our customers can look our product at our shops and they can look at the reseller shop.

4. Promotion

Our company will promote our product at Caravans and Campaign show. Moreover, we are going to promote by internet websites and social media such as Facebook, Instagram and You Tube to get more customers and know our name more. We promote our new product at the end of October. We will invite our VIP customers and our partners to our launching new products show.

5. People

Our targeted market is around the world. We will export our product to overseas and will open our branches at every country where are populated with tourists. We are going to set up our new factory in Vietnam soon.

6. Process

Reference List

About the author

This paper is written by Sebastian He is a student at the University of Pennsylvania, Philadelphia, PA; his major is Business. All the content of this paper is his perspective on Summary Adventure Caravans is a family owned business Our Head and should be used only as a possible source of ideas.

Sebastian other papers:

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Summary Adventure Caravans is a family owned business Our Head. (2019, Nov 26). Retrieved from https://paperap.com/summary-adventure-caravans-is-a-family-owned-business-our-head-best-essay/

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