Rock climbing began as an outdoor sport in the early 1800s. Recreation rock climbing started in the 20th century. The benefits and challenges it brings have some positive as well as negative perceptions. The greatest benefit is the thrill, joy, and the sense of accomplishments and achievements. The physical and psychological aspects that you will gain from it include toning of the muscle, the loss of weight, and cardiac enhancement. Appreciating private time with family and associates had better be at the top of the list. The negative awareness is anxiety of falling and low self-esteem while climbing. In my opinion, announcements, employing social media, a proposal of trainers to train special classes and demonstrations of the sport, offering competitive and non-competitive sports events and workshops are ways to convince the baby boomers to participate more in this recreational sport. These programs must encourage well-being benefits, mental insights, and reassure new and adventurous challenges.
I have not experienced rock climbing yet, I am an adventurous person, so there is not much I will need for convincing. This is where my intrinsic motivation would appear, this would interest me in during this sport from the enjoyment I would gain. This is on my bucket list I am not afraid of heights. The only thing that I would make sure of is safety concerns, and if they follow the safety protocol. I am all for having fun while being safe and trying adventurous sports. I did try the sport where you can fly with just wind blowing your body upward int the air. My generation takes failures to allow room for improvement or a challenge is to get up and try it again. In my opinion, making sure instructions are clarified and understood, protection gear is provided, and safety comes first. I would do rock climbing because it would be fun and motivate me into something new and challenging.
The multiple trait approach associated with rock climbing sport is value consciousness, innovativeness, need for perception, and competitiveness. The incentive to rock climbing includes the whos and the whys. The younger energetic generation has no fear and is eager to try the sport. The older generation tends to stay away from it due to anxiety from fear of falling. The overall excitement and thrill have a lot to contribute to getting involved in rock climbing. The drive of emotions extends from the motivation and flow involvement from rock climbing.
The value consciousness method allows the customers to focus on what is received equated to what is given. The cost of a membership originates from multiple benefits. The perception method allows customers to engage in processing information with effortful reasoning. Intellectual marketing showing endless possibilities of climbing. The competitiveness method is striving to be the best person. Have sporting events that are competitive and non-competitive for individuals. Innovativeness method allows the customer with new ideas. Sell rock climbing the new trendy way to exercise.
In my opinion, the multiple traits that customer behavior is described are outgoing, self-confidence, openness to experience, carefulness, daring, and inventive. The strategies needed to modify baby boomers’ attitudes toward rock climbing are practical versus the hedonic, intrinsic motivation of flow, and personality traits.