Virgin Train Crash

Topics: Research

This sample paper on Virgin Train Crash offers a framework of relevant facts based on recent research in the field. Read the introductory part, body, and conclusion of the paper below.

On Friday 23 February 2007 a virgin train going from London to Glasgow derailed and crashed at grayrigg, near Kendal killing one individual and wounding five. The company in the imperativeness conference was positive, complimentary and dignified.

It is common phenomenon the different attack of an issue from different journalists in magazines, newspapers or even Television and wireless programmes.

This subject is really of import. I searched in 4 different beginnings: a ) B ) degree Celsius ) vitamin D )

A ) ( 2009 )

In this article defines that Sir Richard Branson turned a potentially reputation-damaging incident into an illustration of best pattern crisis communications. During a PR conference, the independent editor Simon kellner described Branson ‘s handing of the crisis as ‘genius PR ‘ He besides added that “ Branson took the narrative off from being an institutional and public catastrophe and made it on about the gallantry of the train driver ” The article describes the good communicating of the company with the media with efficiency and accurate manner.

It says that the president of the company was really emotional but did n’t take the clang as his company ‘s mistake. He even made the driver of the train as a hero. He besides point that if the train was older the accident would be worst with more deceases and more hurts.

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He even commended web rail for being “ dignified ” in accepting duty for the accident.

B ) ( 2007 )

Virgin Train Driver

In this article the writer talk more about the incident that the statements of the company and other factors. The articles focus more to the 180 people that was onboard, the clip that the incident occurs and how many were the hurts. Include some statement of constabulary “ A train has crashed between Oxenholme and Tebay, but that is all we know at the minute. We have got two autos going at that place now and local constabularies are go toing ” , some statement of ambulance “ At the minute, we have studies of assorted hurts, from leg hurts to endorse hurts and caput hurts, runing from child to rather serious ” From the deliverance squad besides “ It ‘s our apprehension there are a figure of people injured on the train. We think there are legion hurts ” and a statement merely of the president of virgin company that says that he come from his vacations to the site and did a imperativeness conference. He stated that “ virgin train Pendolino was built like a armored combat vehicle ” and believed the path was to fault. He besides praised the train driver that tried to halt the train alternatively of go forthing the cockpit.

C ) ( 2007 )

Here we have the official articles and statements of the virgin company. The imperativeness office foremost introduces the accident on 24 February at 2 o’clock and province that they investigate the grounds of the accident. Later on with a new imperativeness release they praised the driver and his “ astonishing occupation ” Mr Sir Richards said. He assumes that the train was built like a armored combat vehicle and it is the safer train you can be in. He besides states that he went to the infirmaries and saw some physicians and people that were in the train. After 2 yearss the driver negotiations about the accident but he do n’t state anything about it in the same it. He province merely the support from the company during the accident, He besides states his unhappiness about the one dead and the hurts. At the same twenty-four hours the laminitis of virgin rail group makes some more statements. He says that the probes move rapidly, that his greater concern is the people that are in the infirmaries. He speak about some more hints during the accident and at last he province that they are non the 1s that must be blamed.

D ) Michael Regester, & A ; Judy Larkin ( 2008 )

In this article we have the full narrative and all the statements. They talk about the accident but focal point on the probe besides, he acquire a clear position off the factors that caused the accident. Sir Richard Branson ‘took his hat off ‘ to Network rail for accepting the duty for the accident. He besides said ‘It is non for us to fault but instead work closely to guarantee that this ne’er happens once more. He was careful non to knock Network rail, therefore keeping their working relationship. The writers province that he would hold significantly perpetuated what is perceived to be a national job alternatively of railroad care. The writers criticise laminitiss crisis technique that was rather good, The fact that he left a household vacation to see the clang and his hailing of the train driver as a here touches the human calamity. They besides say ‘The now good documented hardiness of the trains used by Virgin, coupled with Branson ‘s superb stakeholder relation direction, has meant that Virgin clients have non been deterred.


We have four articles speaking about the same accident. Some of them are rather common. The first one except the description makes some remarks about the laminitis of Virgin and it appears the laminitis as ‘intelligent ‘ and with good crisis techniques. The 4th bash besides the same, plus have a deeper image of the accident with more elements and statements. The 3rd one, the official imperativeness of the company talks about the accident and provinces their company crisis policy that they have nil to make with the accident and they should n’t be blamed. They talk rather retaining and they try to be supportive. In the 2nd article the writer does n’t travel in inside informations and he remains more in the narrative of the makes. It seems more an information beginning and nil more. The credibleness of the office imperativeness and from the book seems more accurate, the first is the official releases of the company and the 2nd a good overall research for the accident. The writers seem to cognize really good the incident. The 3rd article credibleness exists because its general information that released. In the first article the writer seems believable for the information but he expresses his sentiment besides.

All four articles helped me to hold a more general attack in the issue. Some of them provided me with extra information and some with debris information. After understanding what those four articles say, one think that I know rather good the issue.

  • ( 2009, June 29 ) . Masters of catastrophes: Virgin trains. Retrieved November 10, 2009, from hypertext transfer protocol: // option=com_content & A ; view=article & A ; id=326: masters-of-disasters & A ; catid=44: currentissue & A ; Itemid=113 ( 2007, February 23 ) . Virgin Train clangs in England. Retrieved November 10, 2009 from hypertext transfer protocol: // ( 2007, February 26 ) . Grayrigg derailment – statement from virgin trains ( 1 ) & A ; ( 2 ) . Retrieved November 10, 2009 from hypertext transfer protocol: // ( 2007, February 26 ) . Brave train driver praised by Sir Richard Branson. Retrieved November 10, 2009 from hypertext transfer protocol: // ( 2007, February 26 ) . Statement from Iain Black, driver at virgin trains. Retrieved November 10, 2009 from hypertext transfer protocol: // ( 2007, February 26 ) . Virgin Trains welcome prompt publication of Rail Accident Investigation Branch ‘s initial study on Grayrigg derailment. Retrieved November 10, 2009 from hypertext transfer protocol: // Michael Regester, & A ; Judy Larkin ( 2008 ) . Risk Issues and Crisis Management in Public Relations: CASE STUDY: VIRGIN TRAIN CRASH ( pp 188, 190, 191 )
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