By environmental management, he means the natural resources that we benefit from likely of soil, forest, air, water and so on need to be managed systematically. Another scholar by the name of Robert J. Cox (2010) defined it as the pragmatic and consultative vehicle for our understanding of the environment as well as our relationship to the natural world; it is the symbolic medium that we use in constructing environmental problems and negotiating society different responses to them.
He further describes that by pragmatic he meant educate, alert, persuade, help and mobile people to solve environmental problems. For example, a pragmatic function of communication happens when an environmental group educates its supporters and rallies support for protecting a wilderness area. While by constitutive, he referred to communication about nature help us to construct or compose representation of nature and environmental problems as subject for understanding. For example, a construction project that is taking place might invite us to perceive forest which is natural resource is being exploited.
Sustainable development (Borderland Report, 1 987) defined as development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts which are the concept of needs, in particular the essential needs f the world’s poor, to which overriding priority should be given and the idea of limitations imposed by the state of technology and social organization on the environment’s ability to meet present and future needs.
ORIGINS OF ENVENOM It was started in United States in early sass where a scholar by the name Christine Overseas 1 984 publication of generative rhetorical study analyses the discourse in early sass over an argument of preservationists and conservationists as to whether to allow a dam be built in a highly regarded natural site or not. At the end of the debate, the conservationist managed to invoice the public by giving appealing progressive view of publics need and its relationship to the nature.
Based on her work, many regarded it as the dawn of environmental communication discipline. There are three central steps of actions to Envenom which must be observed to ensure that the desired sustainable development is able to be attained. If rusty, We must be able to communicate effectively to the people from all walks of life and constructing in the mind that there is an issue of environmental which they must be concern with. Having such awareness will rate perception of importance to conserve nature.
Secondly, after having strong perception and support towards conserving the environment then it will be materialized through actions by encouraging people do their parts systematically like calling the general public, policy makers, businessmen, industrialists, professionals, scholars and so on to form movements or be alerted on the issue. Thirdly, get all groups to acts in various forms of their expertise to conserve the environment which eventually lead towards sustainable development where the natural resources could be used and renewed for the benefit Of future generations.