Swot Analysis Of Fashion Industry

Strengths

1. Demand Driven Industry (more than 4000 units for textiles alone)
2. Strong presence in local market
3. Availability of cheaper labor
4. Geographically situated at ideal location (near end users)
5. Most setups are self employed and have simpler management structure

Weaknesses

1. Obsolete technology machinery and equipment used for manufacturing
2. Availability of raw material and inconsistent raw material prices
3. Unskilled labor (only 1% workers have certificate / diploma from technical training institutions)
4. Absence of research and development culture
5. Lack of synergies between Govt. support institutions and practical market.
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6. Lack of standardization and quality control
7. Non-sophisticated marketing sense. (branding & grading)
8. Unorganized vendor base
9. Limited access to information (availability of finance, technological know how & Govt. regulations)
10. Energy costs

Opportunities

1. Import substitution. Pakistan imports machinery worth approximately US $ 600 million annually for textiles only.
2. Free trade agreements like SAFTA and Pakistan’s recent attempt to get included in ASEAN.
3. Lesser sophisticated African markets.
4. Research and development and reverse engineering

Threats

1. Competition from countries like India & China, which have more advanced engineering technology base.

2. Lagging in technology, hence producing substandard goods that hamper consumer perception about local engineering products.
3. Non-organized manufacturing and vendor base and unhealthy competition.
4. Uncertainty in inputs costs
5. Allowance of duty free textile machinery.
6. Increasing duties on import of machinery / tools used in manufacturing of textile machinery and parts
7. High dependence on single supplier of raw material i. e. Pakistan steel
8. Non-existence of research and development culture lily to widen technology gap more and more with the passage of time.

Weakness Of Textile Industry

SWOT ANALYSIS- MAS holding chairman GARMENT INDUSTRY PERSPECTIVES Q: Could you provide a SWOT analysis of the garment industry today?

A: STRENGTHS: The ‘Sri Lanka’ brand…

1. People understand international business, and adopt ethical and reliable business practices.
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2. Manufacturing good-quality products, not providing a sample which is great and the bulk quantity of a different standard.
3. Compliance with health and safety standards.
4. English-language skills in comparison to China, where just a few people may speak English in the entire factory – and if they are not available, you can’t get anything out of them.
5. Well-disciplined, literate and skilled workforce.

WEAKNESSES: Being slightly behind other countries in…

1. Not having a supply chain and proper textile infrastructure.
2. Not having dedicated zones that provide utilities, such as electricity, at competitive rates.
3. Not having a base for other supply-chain services.
4. No technical and design skills.
5. No proper merchandising skills.

OPPORTUNITIES: With pressure on China, lots of buyers, retailers and brands are looking for alternatives to China. Sri Lanka has a tremendous opportunity to position itself as an outstanding alternative in active wear, children’s wear, casual wear and intimate apparel.

THREATS: We have to be careful about being competitive internationally – not only in comparison to countries such as India, Vietnam and Indonesia. I believe there is another way of looking at this: we can’t view ourselves in isolation. We have to look at ourselves in relation to the rest of South Asia and see how we can leverage on each other’s strengths to perform well as a region. If we attempt to play in the huge global arena by ourselves, it will be a daunting challenge. Janaka Boteju – Sri Lanka Apparel exporters association Sri Lanka Apparel Industry Strengths

1. Reputation of being a quality apparel manufacturer for the mass market.
2. Compliance with International Labour regulations.
3. Relatively disciplined and skilled labour and a trainable work force.
4. Reputed International Customer base.
5. On-time delivery of standard “all- season” products.

Weaknesses

1. Isolation from trade partners and heavy dependence on local buying agencies.
2. Lack of geographical diversification in terms of its overseas markets.
3. In-sufficient international and bi-lateral trade agreements to support the industry.
4. Increasing cost of labour compared with other countries in the south Asian region
5. Inadequate focus on developing backward integration linkages to support the industry.
6. Non-existence of product design and new product developments.
7. Non-existence of a Sri Lankan brand identity.
8. Low productivity of labour, inefficient use of machinery and manufacturing processes.
9. The relatively high cost of utilities.

Opportunities

1. Sri Lanka to become a total service provider for the global apparel industry.
2. Promote Sri Lanka as a socially responsible manufacturer of apparels.
3. Transition to products that require a high labour content.
4. The positive impact of the government’s peace initiative

Threats

1. Rapidly changing trends in the retailing industry.
2. The former socialist countries and the East European nation are potential to become major suppliers for the EU Market.
3. Global formation of bi-lateral and multi-lateral trade blocks.
4. New entrants to the industry.
5. Emergence of efficient international shipping hubs in the Asian region.