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           an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making.

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           an act of voluntarily abstaining from using, buying, or dealing with a person, organization or country as an expression of protest, ussually for social or political reasons. Sometimes, it can be a form of consumer activism. 


          (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular time.

Cultural Hegemony

           describes the domination of a culturally diverse society by the ruling class, who manipulate the culture of the society – the beliefs, explanation, perception, values, and mores – so that their ruling-class worldview becomes the worldview that is imposed and accepted as the cultural norm; as the universally valid dominant ideology that justifies the social, political, and economic status quo as natural, inevitable, perpetual and beneficial for everyone, rather than as artificial social constructs that benefit only the ruling class.


            a theory on the emergence of socialism and a Marxist perspective that stresses the limited value of political, economic and social reforms within a capitalist economy. 

Manufactured Consent

              The Political Economy of the Mass Media (1988), by Edward S. Herman and Noam Chomsky, is an analysis of the news media, arguing that the mass media of the United States “are effective and powerful ideological institutions that carry out a system-supportive propaganda function by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”.

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