Social network is a major tool for making the world a global village. Clearly, social network has had a great impact on the lives of a great number of people in the world today. It has grown enormously in the past few years and has accommodated people from all over the world.
Technology advancements have greatly supported the success of the social network. Global interactions have been made possible with just a click on the computer.
Social networking forms a part of the social media, which entails blogs, video, forums and sharing of photos. Social networking provides a major platform for people to interact, share information such as photos and videos. Some of the popular social networking sites Include Facebook, Twitter, Myspace, Google Plus+, and Tagged among others. They facilitate the sharing of information, interests, activities, ideas and other forms of interactions globally.
Traditionally before any technological advancement was realized, people still communicated to one another.
They physically visited each other or used media such as horns and signals to convey messages. They then advanced to the writing letters and telegrams. The 21st century opened the door to a faster and more effective mode of communication, the internet, with the first ever email been sent in 1971. The first social network site was created in 1994 and was known as Geocities. Friendster was the first modern social site, which opened the door for development of popular sites such as facebook, which has millions of users all over the world. Many social sites have continuously emerged each aiming to improve the quality of communication making it easier for interactions to take place globally.
Many people are making use of the social network in various aspects of their lives. Personal reasons are the dominating cause for adoption of the network. It is called a social network since socializing is the key aspect of the network (Ian 2013). People mainly use the network to interact with hundreds of people in any part of the world. They share significant moments with others through sharing of photos and videos. Information about events and other major happenings is also shared through the websites. This helps people keep in touch with the world regardless of their location. Entertainment is another reason that people use social network sites. Sites such as Youtube provide videos for entertainment purposes. People can download the latest music from these sites. The sites also contain information about celebrities, which is an interesting topic for many people.
The business world has also joined the social networking world. Interactions with customers have been made very easy with information reaching the targeted customers on time and without distortion. This has worked to reduce the use of the queuing system just to gain information. Job applications have also been done through the network especially with the use of emails. Marketing has also been greatly improved by the social network. If you log on to facebook, you are likely to get many adverts for various products posted. This method is convenient for advertising since the message is conveyed to a large number of people at the same time. It also produces an attractive platform for advertisements, which attracts the attention of the users. Business networking is also made possible by the network. The business could get potential customers through the sites and even open doors for great deals with interested parties.
There are various benefits leaped from the use of social networks. One major benefit is information (Dave 2013). Knowledge is power and the social network provides information on current events. This information could vital in one’s daily life since it could be educative. The social networks help build relationships of all kinds; personal and work related relationships. Friends are able to interact on a personal level and share experiences, which helps in building their relationship. Other kinds of relationships facilitated are business related such as business-customer relations where a business firm can interact with its customers and get their views on the products offered. Use of social network is undoubtedly the most effective way of conveying messages since it is fast and convenient.
Since every ying has a yang, we cannot focus on the positive implications of social network and overlook its negative implications. The most affected by the negatives of social network are the young people. Parents have addressed major concerns on the effects of this network since it has caused addiction among young people who sometimes neglect their studies due to this addiction. The police have also addressed their concerns on the rise in crimes due to the use of social network (Press Association 2012). Users of these sites have been abusing the network by using abusive languages in communication. Sometimes this leads to incitement and violence results. Cyber bullying has also been on the rise with some people commuting suicide due to the bullying. Social network has also been used as a platform for threat by criminals to the citizens. Cases of stalking have also been on the rise.
Press Association. Social Media Related Crime Reports Up >80% In Four Years. The Guardian, December 27 2012. Web. February 26, 2013.
Dave Parrack. The Positive Impact of Social Networking Sites on Society (Opinion). Make Use Of. April 19 2012. Web. February 26, 2013.
Ian Collins. 5 Common Uses For Social Networking And The Effect On Your Target Audience. Blogussion. N.D. Web. February 26, 2013.