We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Coca Cola Marketing Plan Paper

Words: 274, Paragraphs: 6, Pages: 1

Paper type: Essay , Subject: Marketing

Marketing Plan Phase3 (Coca Cola)

Price strategy

Penetration Pricing

This is a strategy employed by the Coca Cola Company in order to achieve a large market share for the new beverage container. The products penetrate the market and satisfy consumer needs while retailers are given more margins and incentives. Despite the high market share that the company has already achieved, the competitive environment pushes it to apply feasible measures attain and maintain potentially dominant customers. Penetration strategy through lowering prices of Coca Cola products attracts a multitude of new consumers and retains existing customers, leading to abundant sales and large market shares. Complimentary products are also promoted through this strategy because the customers will be away of their existence after being lured into purchase by the lower costs (Solomon et al, 2011). However, the penetration strategy can have a major limitation if other competitors in the market such as Pepsi, decide to lower their prices too. This lowers the value of the subsidized products.

Sample Of Coca Cola Plan

Don't use plagiarized sources. Get Your Custom Essay on Coca Cola Marketing Plan
Just from $13,9/Page

Get Essay

3. Inventory control

This strategy refers to the method of supervising and managing stock within a company to regulate and account for product flow. According to Wood (2005), it also ensures that the company has adequate supply of incoming goods while maintaining security for the company’s assets. Coca Cola needs to pay more attention on inventory control to maintain supplies and good distribution channels that show positive feedback from the customer. Inventory control will give the company impetus on the distribution of the various coke products thus contributing to the company’s continuous success. Keeping track of product records will enable the company to maintain its status.

About the author

This sample essay is completed by Harper, a Social Sciences student. She studies at the University of California, Santa Barbara. All the content of this paper is just her opinion on Coca Cola Marketing Plan and should not be seen as the way of presenting the arguments.

Read other papers done by Harper:

How to cite this page

Choose cite format:

Coca Cola Marketing Plan. (2019, Dec 05). Retrieved from https://paperap.com/paper-on-marketing-plan-phase3-coca-cola/

Is Your Deadline Too Short?
Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service

Hi, I am Colleen from Paperap.

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b