Mall Attractiveness and Shopping Preferences is a survey conducted to happen out what variables attract shoppers to a promenade. their penchants and how mall operators should see this important analysis to implement an effectual scheme to place their scheme. The survey involved five major shopping promenades in Davao City: SM City Davao. NCCC promenade of Davao. Gaisano Mall of Davao. Gaisano South City Mall and Victoria Plaza.
Factor analysis is applied for this survey and complimented by a bunch analysis of the demographic features of the respondents. The respondents composed of promenade shoppers who were every bit apportioned across the promenades and clustered harmonizing to categorizations: Traditional shoppers. Finish Shoppers and Enthusiastic shoppers.
The consequence of the survey reveals that SM City of Davao is good positioned in pulling shoppers. the promenade is favored by clients in footings of promenade statics. service. publicity and amusement. SM is followed closely by NCCC promenade of Davao and Gaisano Mall of Davao. while Gaisano South City promenade and Victoria Plaza were far behind in their market placement and viability.
Ever since its being. shopping malls become the built-in portion of the shoppers’ life style because of the convenience. amusement and products’ handiness it offers to the consumers. no uncertainty. these constitutions helped heighten the daily life of the people. With several promenades mushroomed in the metropolis in recent old ages. people have given broad picks based on their demands and leisure like where to pass clip adhering with friends and love 1s and where to shop.
Promenade operators. due to stiff competitions. must make up one’s mind what positioning schemes they would implement to entice consumers and travel in front with their rivals. In this survey. which factor analysis is applied. promenade operators were given an thought what are the important factors that drive shoppers to a shopping promenade. The respondents of this survey. which were exhaustively clustered into three classs. stand for all the socioeconomic categories of the society. which is really specific for the survey to hold an accurate consequence in placing shoppers’ penchants on what promenade attributes they will be easy attracted.
The survey. which revealed SM City of Davao as the most preferable followed by NCC promenade of Davao and Gaisano promenade of Davao. Tells exactly the existent and existent sentiments of shoppers in the metropolis on where they would desire to travel to for pleasance and for shopping activities. I do agree with the consequence that Gaisano promenade of Davao ranked high among the top three promenades in footings of handiness because of its propinquity to the downtown country where most pupils and professionals are populating. though the survey revealed that this lead is really slender. it is still a large factor for Gaisano promenade operators to carefully tap their best resources in pulling clients in order to keep its trueness. giving them a competitory border against NCCC and SM in pulling more shoppers.
SM City clearly shows its best advantages against rivals because of implementing a good placement and selling scheme. it caters and answers the demands of shoppers why they want to travel to the promenade in the first topographic point. because most of the respondents can be categorized as immature grownups. professionals and fun-loving persons. their penchants are ever be on the amusement. convenience. elegant merchandises and good promenade atmosphere. These shoppers can be easy attracted with a promenade ambiance that is favourable to their lifestyle picks.
This consequence of the most preferable promenade in Davao does non follow that most shoppers are monetary value witting. this lone tells that. particularly the immature respondents. most shoppers prefer an constitution that is extremely advanced. friendly. holding cool trade names of merchandises and offers a terrific environment for socialising with friends.
Therefore. the recommendations presented is appropriate as immature shoppers are easy attracted to an environment which offers amusement. greater value of ware and fashionable comfortss. but the buying power of the shoppers should non be ignored as shoppers from category C and D are possible market. Promenade operators should besides equilibrate the elements mall atmosphere advanced merchandises and moderate pricing of the ware.