We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Professional Selling & Sales Management Product Features & Benefits Deconstruction Essay

Professional Selling & Sales Management Product Features & Benefits Deconstruction and Creation of a ‘Silent Seller’ You are required to do this assignment if you failed assignment 1 Briefing Sheet for Assignment 1 Analytical Step 1. Select any single tangible product OR intangible service of your choice. 2. Secure a brochure or download other product information from the web. 3. Make a list of what you consider to be the most important product features. In this context the ‘cutting & pasting’ of narrative information from your source material is allowed. 4.

Link your list of features each with a corresponding benefit to form feature / benefit pairs. This analysis and listing will be captured in a Powerpoint slide (refer to slide templates). 5. Perform a ‘benchmark’ comparison between your selected product and either a named single competitor or with similar competitor products in general. Be sure to provide a clear notation of your selected product’s benchmarking as either ‘o’ (equivalent), ‘+’ (better than), or ‘-‘ (worse than)you comparator. Your benchmarking comparison will also be captured in a Powerpoint slide (refer to slide templates). Silent Seller Narrative . Create a general equivalence statement based on your ‘o’s. 7. Create a specific recommendations statement based on your ‘+’s. 8. Highlight which potential objections have been identified based on your ‘-‘s. 9. Create statement/s as to how you intend to deal with potential objections. Collectively, your silent seller narrative will be captured in a Powerpoint slide (refer to slide templates). Source Material 10. Examples of your source material should be submitted along with your Assignment. So Would I Buy one? 11. The overall level of convincingness of your rationale and recommendation will also be assessed.

We will write a custom essay sample on Professional Selling & Sales Management Product Features & Benefits Deconstruction specifically for you
for only $16.38 $13.9/page

Order now

Mark Allocation 12. Marks will be awarded on the following basis: – Slide 1. Your name; your Kingston I. D. number; the name of your chosen product; the name of your benchmark comparator. – Slide 2. Your feature / benefit pairs analysis (25%). – Slide 3. Your benchmark comparison analysis (25%). – Slide 4. Your silent seller narrative (50%) of which the equivalence statement (10%), the recommendations statement (10%), innovation in handling potential objections (20%) and general level of convincingness of your rationale (10%). Submission deadline: 12 noon on Friday 23 August 2013

How to cite this page

Choose cite format:

Professional Selling & Sales Management Product Features & Benefits Deconstruction. (2019, Jun 20). Retrieved from https://paperap.com/paper-on-essay-professional-selling-sales-management-product-features-benefits-deconstruction-2/

We will write a custom paper sample onProfessional Selling & Sales Management Product Features & Benefits Deconstructionspecifically for you

for only $16.38 $13.9/page
Order now

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service

Hi, I am Colleen from Paperap.

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b