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Nestle's Proposal for Finane Essay

David Ho English 100w Nestle vs. PepsiCo Individual research proposal David Ho has selected Nestle as the company to compare to PepsiCo. Nestle is the largest food company in the world measured by revenue. Nestle products includes baby food, bottled water, breakfast cereals, coffee, dairy products, candy, ice cream, pet foods, and snacks. Nestle’s most popular brands include food products from various categories such as Cerlac, Pure life water, Cookie Crisp cereal, Kit Kat, Crunch, Toll house, Power Bar, Dreyer’s Ice cream, Nesquik, Milo, Juicy Juice, Nestea, Lean Cuisine, and Jenny Craig.

I will compare the following categories of Nestle to PepsiCo. * Marketing * Finance and Accounting * Human Resource and Management * Operations Marketing Like PepsiCo, Nestle is a global snack and beverage company, and it uses various global marketing strategies to sell its food (Kit Kat, Crunch, Toll house cookies, Power bar, Dereyer’s Ice cream) , and drink (Nesquik, Milo, Juicy Juice, Nestea) products. Here I will compare the amount of money Nestle and PepsiCo spends annually on advertising and how each company uses demographics to target and attract their consumer interest.

Nestle and PepsiCo both have strong innovations to enhance lives, although Nestle has been doing it longer, they both are very successful in this innovation. Marketing strategy plays one of the most important roles in any business as it is the main factor in successfully advertising and selling of any products and services. Marketing catches the eyes of consumers into wanting to buy the company’s products. It is important to bring about this factor as one of the most important keys in a successful company. Finance and accounting

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In addition to marketing a firm’s products, the finance area of business is crucial to starting and maintaining a company. To open or start a business, many sources of finance are needed, such as grants or loans, to buy essential equipment required for the success of the company such as buildings, vehicles, and other tools. I will tell in detail the financial needs of Nestle and PepsiCo. I plan to focus on how the company got started, including the founders, how long it took them to succeed, and how they got to where they are today.

I also plan to describe Nestle and PepsiCo’s initial and subsequent Securities and Exchange Commission (SEC) filings, including how they managed their IPO. I will also classify the firm’s acquisitions, their partnerships, and their investors. Finally, I will describe PepsiCo’s future financial plans in comparison with Nestle including profit projections and strategic expansion goals. Finance is the backbone of the company; it covers all of the critical money-related issues that keep the company strong and expanding. Human Resource and Management

After identifying what Nestle and PepsiCo does and how they manage their finances, I will explain who the people responsible for the company’s success are. Here, I will compare the two companies’ mission statement, organization and governance structures, loyal employees, and each company’s positive company culture. These aspects heavily influence the overall success of any company in the world marketplace. Operations Finally, I will compare the structure of Pepsico’s and Nestle’s global operations and their expansions around the world.

I will also compare how each operation has grown and changed over time, including the production of goods at each working plant. I will explain how products from each company distribute their products among their consumers and describe each company’s trademarks and patents. Finally, I will compare Nestle’s and PepsiCo’s operational goals and accomplishments. Operations are also one of the most important branches of a firm for they help with providing products to market and bringing in income.

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