Jason Yarranton MKT 291 Baker College PP# 4 The Super Bowl is the championship game of the National Football League “NFL” in the United States, is known for the high-profile advertisements that air during its television broadcast. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars; 30 seconds of advertising time during the 2010 telecast is expected to cost $2. 6 Million dollars.
The high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor. These high-profile ads are usually only broadcast on the originating American television network. This is because the cost of buying commercial time on the American network does not include ad time on foreign broadcasters, which sell their own advertising. Also since there is lower interest in American football outside the U.
S. , and some of the companies which advertise don’t exist in other countries other carriers have smaller audiences for the game, meaning that the ads seen locally may not share the high reputation of the domestic commercials. The commercials are usually some of the best commercials produced through out the year and many people including my self cant wait until Super Bowl time not only for the biggest television event of the year but to bare witness to what usually are the best commercials and advertisements of the year.
Some of the most prominent companies in the US take advantage of the SUPER day of advertising solely because of the sheer number of viewers they are almost guaranteed to reach with their advertisements. Some of the these companies are Coca Cola, Pepsi, Coors Light beer, Budweiser, Bud Light, and FORD just to name a few. With the millions of dollars that these companies spend for mere seconds of air time during the super bowl you would have to be sure that it would be worth the money to advertise at that cost. All of the companies that do spend the oney to be noticed on this glorias of advertising are huge multi billion dollar companies that can afford to spend the money for their 30 second slot. On the night of the Super Bowl you are really going to be entertained by watching two separate championships. One of the championships is as you should guess the football game between the two most leading teams of the year but the second championship is where the big boys of corporate America flex their muscle. This is where our American power houses fight to have the best and highest brand supremacy.
Some of the companies from last years Super Bowl judge how efficient the ad was during the Super Bowl ad was by the amount of traffic that directed to their web sites. These companies consist of Dennys, Frito-Lay, Pepsi Co, Budweiser, Gatorade, Bud Light, and GoDaddy. com. These companies all advertised during the last Super Bowl and from their advertising the measured that from the ads that ran during the super traffic to their websites increased as follows: Denny’s was the best at an increase of 1679%, Cheetos 313%, and Pepsi Co 199%.
From where I am standing I feel that all these companies have the advertising game figured out because tons of people just don’t understand why any company would spend so much to advertise for 30 seconds instead of just advertising as normal. I have given proof that because of the ads that are ran during the Super Bowl traffic and attention to any of the companies that do run a 30 second slot is significantly increased because of the ad that are ran.
I am sure that if any company could afford to run their ad or promotion during the most watched televised event in history it would be a NO BRAINER if you will because any business owner knows you have to spend money to make money and to make money you have to be seen. This multi million dollar advertising day is the day everyone in America can see you.
Reference: https://www. carsdirect. com/car-buying/how-effective-were-the-2010-super-bowl-car-commercials http://www. quickonlinetips. com/archives/2009/02/effective-super-bowl-commercials-advertisers/