Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications Services Company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 269 million subscribers across 150 countries as of August 2013. It is the largest cellular service provider in India, with 190. 1 million subscribers as of June 2013. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services.The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. 7p’s of Marketing 1. Product Airtel offers product for both the individual and business. For Individual * Airtel Pre-paid Plans * Airtel Post-paid Plans * Broadband * Digital TV * Airtel iphones * Blackberry wireless handheld * IPTV * HD TV * HD recorder * Value Added Service(VAS) The different value added services provided by Airtel are * Instant balance enquiry * 24Hr Recharge Facility * Caller Line Identification * Call divert, Call wait ;amp; Call hold Multimedia messaging service( MMS) * Airtel Live Portal * SMS Based Information Service * Hello Tunes ;amp; Ring Tones * Voice Mail Service * Easy Post-paid bill collection * Gifting of Ring Tones ;amp; Hello Tunes * GPRS For Business Data and IP * DDoS Detection ;amp; Mitigation service * Premium Enterprise Internet * Managed Internet service * Multi-horned Internet service * Internet Leased Port Conferencing * Audio Conferencing service * Video Conferencing service * Web Conferencing service 2. Price Airtel has realized that the Iindan market is price sensitive.Therefore it has come up with various innovative tariff schemes to take needs of different category of customers. The pricing strategies of Airtel are * Customer based pricing strategies * Flexible pricing mechanism * Controlled by TRAI Bharti Airtel offers it subscribers intra-network tariffs at as low as 30 paise per minute. It has also introduced attracting pricing in its broadband segment. 3. Place The Airtel outlets are being situated in various places in India known as “Customer Relationship Center”. Airtel Customer Touch Points. Distributors likeE. g. paan shops, grocery shops, chemists, outlet etc. 4. Promotion Airtel has been dependent on tactical advertising. It has introduced most number of celebrities for advertisements. The list includes Sachin, Shahrukh khan, A. R. Rehman, Saif Ali Khan, Kareena Kapoor etc. Large scale print and video advertising. In 2002 Airtel got its Signature tune from A. R. Rahman, this signature tune is perhaps the most downloaded tune in India. My Airtel my offer was promoted to communicate the value added service and also to choose the best available service.Provides innovations such as Bollywood movie premiers, music services such as ring back tones ;amp;many more. Friendz pre-paid connection for youth, Ladies Special plan, Seniors plan. Executives corporate plan(First to give prepaid in this category). Special discounts in calling rates ;amp; sms services. Providing wallpapers and screensavers on website. The current promotion are 1 paisa/second, special bonus, airtel bundl, power recharge 65, maximus m220bundle offer, u tab, night talk offer ,etc. 5. Physical Evidence Sim cards, recharge vouchers. Bills. Digital TvBroadband. Service Outlets. 6. People Total employees 25,616(Bharti Airtel Consolidated) Dedicated and passionate workforce. One of the best customer supports. Have won 2nd Best employer award in 2004. 7. Process The process is very easy and the customer can avail it very easily. Go to AirtelShop Choose a service (Say Postpaid connection) Pay the appropriate fees Take the Respective service (Like SIM Card in this case) Avail the facilities Give the feedback 121 is the customer support no. which can be dialed from anywhere in india.
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