Defining Marketing Management Essay for Business Starters and Students Essay
The influence of the Internet and constant content update has brought the world to the brink of an unstoppable flow of advertisement. If you are eager to promote a product most sufficiently like ice coffee on a hot day, you need to have a strong variety of tools and vast knowledge that can help you do so. For this reason, the popularity of marketing management essay writing as a study subject and major has increased immensely, and people more and more are getting into the business.
For starters, marketing is a study of processes and economic activities that influence prices and offers and are distributed to potential customers using various promoting strategies. On the other hand, management concerns not only the advertisement and presentation of a product but many other factors that shape the modern market. At most, marketing strategists deal with finding the best ways of how to deliver information about a product, its price, characteristics, and pros to a person who’s likely to buy it.
Traditionally, marketing is concerned with four types of dimensions that impact decision-making while choosing an approach:
- A product that refers to branding, labeling, naming, shaping an item that is, later on, has to get to the client’s arms. In other words, it regards all possible specifications of a good that enable marketing companies to present most outstandingly in comparison to other similar items;
- The evaluation that refers to setting a price for an item which includes all possible offers and discounts. Even though normally people regard a price to an actual money value but a price can also be time or even efforts put into a good’s elaboration and production;
- The location that refers to the distribution of a good to potential buyers, i.e., ways of choosing an audience and providing this audience with a suitable product choosing the best means (online stores, wholesale facilities, retailers, etc.);
- An advertisement that refers to creative and casual strategies of presenting a good to people who are likely to purchase it.
All in all, advertising is a complex science that requires precision and efforts which should work thoroughly. And a marketing management essay is an attempt by a teacher to assess the extent of one’s current knowledge and readiness to enter the vicious world of management.
What Should I Know About a Marketing Management Essay?
Normally, when you do a school assignment, a teacher always stresses the importance of using a number of credible sources that provide evidence for a certain opinion or statement. When it comes to the subject of advertising, doubtlessly, such sources are a must but writing a paper on this matter usually requires a set of skills that demonstrate how good of a market strategist you are:
- Critical thinking. It comprises your abilities to research, analyze and synthesize information.
- Creativity. The ability to think out of the box gives you an advantage when it comes to creating a new vision on an old notion.
- Management. Decision-making and solution-finding are the top two soft skills which are necessary for social sciences.
These 3 traits determine the potential of a person aspiring to work in management and, hence, teachers will do their best to assess these skills. With those skills, you company can gain goods and services which will satisfy the needs of the customer. With a clear strategy, one will be achieving organizational goals to work effectively and efficiently.
How to Compose a Marketing Management Essay?
Marketing management essay has a standard composition consisting of an introduction, body part, conclusions. It is true that a good essay should have a balanced structure. This implies that introduction and conclusions shouldn’t take more than 10% of the whole text each whereas the body part should be approximately 80%.
Before starting an essay, you need to determine and research your topic, unless you get it from your teacher. The best way to do so is to find the most common topics on marketing on the Internet or ask the teacher about it. When a topic is found you need to conduct a deep investigation into the possible number of sources that you can use for a paper. Mind that a topic is no good if a general check in Google shows you only partial mentioning of it. You need to make sure that there is specific and credible data, which your essay will benefit from.
Having estimated what your assignment is going to be about, it’s time to write an introduction. Start with an overview of a topic and conclude it with a thesis statement that will, gradually, be either proven or disproven. It’s nice to include a rhetorical question or a quote by a famous person that’s going to work as an eye-catcher for a reader.
Next, an essay consists of the paragraphs of a body. Each paragraph is an enclosed opinion (statement) and refers to the reliable source.
The best structure that a paragraph can have is the following:
- Presenta statement relatable to the thesis statement in the introduction.
- Stressthe significance of this passage and how it relates to a marketing strategy.
- Confirmor argue it by using an opinion from a book, article, speech, research paper.
- Bringit to closure by referring to your thesis statement.
Lastly, you need to write a concise conclusion that compiles a short review of the information and summaries from the body part. Moreover, you shouldn’t forget about your thesis statement mentioned in the introduction. Now, it’s time to bring it to a concrete opinion. If you have a specific question now it’s the right time to answer it. If you leave it without any conclusion, then it’s a huge stylistic mistake you’d better avoid.
When you finish your marketing management function, you should proofread it for at least 2 times. Also, you can ask someone else to do it for you as others can easily spot a mistake with a fresh eye.
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