Consultant To Wijaya Products Tourism Essay

Introduction

In order to make this assignment I assume that I have been hired as a adviser to Wijaya Products ( Pvt ) Ltd which is a well-established fabrication company of spices and condiment merchandises in Sri Lanka ( place state ) . The company was established in 1989.

Image 01: Logo of Wijaya Merchandises

Vision – Bing one of the Sri Lanka ‘s prima fabrication and selling company of spices and condiment merchandises in Sri Lanka, we strive to go a universe renowned maker, distributer and exporter in the chief points we produce.

Mission – We ever believe that we are the concern and happy because of our honored client ‘s satisfaction through feedback. We are ever committed to better the quality of our merchandises by presenting the province of the art engineering, skilled employees and promoting them challenge themselves.

( hypertext transfer protocol: //spiceswijay.com/index.php? p=abtus )

Merchandises

Spices – chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization.

Flour – ruddy rice flour, white rice flour, kurakkan flour, undu flour and sago

Pasta – Noodles, particular noodles and particular papadam

Coffee

Tea

Salt

( hypertext transfer protocol: //spiceswijay.com/index.php? p=procat )

Certified Recognition

ISO 9001 – 2008 – Quality Management System

ISO 22000 – 2005 – Food Safety Management System

ISO 14000 – 2004 – Environment Management System

SLS Quality Standards

( hypertext transfer protocol: //spiceswijay.com/index.php? p=urvalus )

Wijaya Merchandises are manufactured by utilizing quality natural stuffs with no added artificial colourss, spirits and savings. Presently there are over 400 employees employed in the organisation. The merchandises are exported to states such as Australia, New Zealand, Japan, Maldives and Italy.

( http: //www.eximdata.com/company/wijaya-products — pvt — ltd-7112.html )

As an enlargement plan the company is be aftering to spread out their operations by exporting spice merchandises including chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization to United Kingdom ( host state ) peculiarly to London. The chief mark market is South Asians in London.

Image 02: Spices

Reasons to Select UK

It is decided to export merchandises to United Kingdom because there are many South Asiatic people in England. These people use spices to fix their every day-to-day repast. Therefore there will be a demand for the merchandises. In 2007, 170,000 Sri Lankan people were in UK. ( en.wikipedia.org/wiki/British_Sri_Lankans ) Following Table 01 shows the population of some of the South Asians in England harmonizing to the 2001 nose count and 2009 estimations. By 2011 it is definite it ‘ll be increased.

2001 Population

2001

Percentage

2009 Population

2009 Percentage

American indians

1,028,546

2.09 %

1,414,100

2.7 %

Pakistanis

706,539

1.44 %

990,700

1.9 %

Bangladeshis

275,394

0.56 %

384,300

0.7 %

Other South Asians

237,810

0.48 %

377,700

0.7 %

Table 01: 2001 nose count and 2009 estimated population of South Asians in England

( hypertext transfer protocol: //en.wikipedia.org/wiki/Demography_of_England )

Many South Asians are in states such as Canada, UK, USA, UAE, Saudi Arabia, Australia and Italy. ( www.go2southasia.org/embrace/south-asians-around-the-world/ ) The company selected England due to following grounds. Refer Appendix 01 for farther analysis.

Many South Asians are found in a individual state and their population is quickly turning.

British Pound is universe ‘s 5th highest valued currency unit. ( www.xe.com )

UK is the 6th largest economic system in the universe and the 2nd largest within the EU. ( www.state.gov/r/pa/ei/bgn/3846.htm )

EU is the largest export market for spices. UK is a prima spice devouring state in EU. ( hypertext transfer protocol: //www.epckenya.org/index.php? option=com_content & A ; task=view & A ; id=173 & A ; Itemid=206 )

Reason to Select London

Merchandises are exported to London. London was selected because bulk of South Asians in UK lives in London. Following Table 02 clearly shows that entire population of Sri Lankans, Indians and Pakistanis in London has increased from 1991 to 2001 and the London has the largest population.

Region

Population

1991

2001

London

222,061

289,241

East Midlands

48,391

58,335

North East

4,901

12,150

North West

63,949

82,467

South East

70,359

85,722

South West

5,836

19,576

East of England

38,600

46,733

Cymrus

7,927

9,483

Table 02: Entire Population of South Asians in 1991 & A ; 2001

( hypertext transfer protocol: //news.bbc.co.uk/2/shared/spl/hi/uk/05/born_abroad.stm )

UK consists of England, Wales, Scotland and Nothern Ireland. London is the capital of England. The substructure of London is in good criterions. London ‘s conveyance forms the bosom of the route, rail and air webs in UK. London has a web of roads runing from main roads, major individual passenger car manner roads, distributer roads and streets. There are six airdromes in London such as Heathrow, Gatwick, Luton, Stansted, London City and London South end Airport. Ships can go through River Thames and it is one of London ‘s chief conveyance paths. ( hypertext transfer protocol: //en.wikipedia.org/wiki/Transport_in_London )

Image 03: Map of UK

Different Social Groups in Sri Lanka and UK

Sri Lanka

United Kingdom

Entire Population

21,283,913 ( 2011 est. )

62,698,362 ( 2011 est. )

Age Structure

0-14 old ages – 24.9 %

15-64 old ages – 67.2 %

65 and above – 7.9 %

0-14 old ages – 17.3 %

15-64 old ages – 66.2 %

65 and above – 16.5 %

Gender

Male – 49.3 %

Female – 50.7 %

Male – 49.2 %

Female – 50.8 %

Cultural Groups

Sinhala – 73.8 %

Sri Lankan Moors – 7.2 %

Indian Tamil – 4.6 %

Sri Lankan Tamil – 3.9 %

Other – 10.5 %

White – 92.1 %

Black – 2 %

Indian – 1.8 %

Pakistani – 1.3 %

Mixed – 1.2 %

Other – 1.6 %

Religions

Buddhists – 69.1 %

Muslim – 7.6 %

Hindu – 7.1 %

Christian – 6.2 %

Other – 10 %

Christian – 71.6 %

Muslim – 2.7 %

Hindu – 1 %

Other 1.6 %

Unspecified – 23.1 %

Languages

Sinhala – 74 %

Tamil – 18 %

Other – 8 %

English – more than 70 %

Cambrian

Irish

Cornish

Table 03: Different societal groups in Sri Lanka and UK

( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/srilanka.html )

( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/UK.html )

( hypertext transfer protocol: //www.indexmundi.com/sri_lanka/demographics_profile.html )

( hypertext transfer protocol: //www.indexmundi.com/united_kingdom/demographics_profile.html )

Different Social Group Behavior Patterns of Sri Lanka and UK

Greetings and Meetings

The traditional manner of recognizing in Sri Lanka is stating ‘Ayubowan ‘ ( in Sinhalese ) or ‘Vanakkam ‘ ( in Tamil ) by seting thenar together and somewhat bowing the caput. But younger people by and large tend to agitate custodies. In UK manus shingle is the common signifier of salutation and there is no issue over gender. In Sri Lankan civilization, adult females abstain from physical contact with unfamiliar work forces, hence most of the adult females will non manus shingle.

In concern meetings, because of the hierarchal civilization Sri Lankans use rubrics along with the family name. If there is no professional rubric, so uses ‘Sir ‘ or ‘Madam ‘ . Where as in UK, most people use rubric or ‘Mr ‘ , ‘Mrs ‘ , or ‘Miss ‘ along with the family name. Now a twenty-four hours this can besides be seen utilizing in Sri Lanka every bit good.

In concern meetings both UK and Sri Lanka are normally formal and wear formal costumes. British work forces wear a suit with a tie and places. Women wear concern suits with shirt with either a skirt or with a pant. This is besides the same in Sri Lanka but sometimes adult females wear Sarees.

In UK meetings ever have a clearly defined intent therefore meetings are conducted harmonizing to an docket.

Both Sri Lankans and British avoid long-drawn-out oculus contact as it makes people experience uncomfortable.

Dining Etiquettes

Main repast dishes in UK are Roast Meat, Yorkshire pudding, and Toad-in the-hole. Main repast in Sri Lanka is Rice and Curry. Asians particularly South Asians including Sri Lankans, Indians and Pakistani ‘s usage batch of spices when fixing nutrient.

Sri Lankan people normally use their right manus to eat but on occasions they use cutter to eat. British people ever use cutter particularly a fork and a knife to eat nutrient.

Moslems refrain from hog merchandises, intoxicant or any other nutrient that contain meat unless it is halaal certified.

Hindus do non devour beef because they consider it as a sacred animate being.

Gift Giving Etiquettes

Peoples in both states portion gifts particularly among household members and close friend. British people give gifts for birthdays and Christmas. Sri Lankan people portion gifts for occasions such as birthdays, nuptialss, Sinhala and Tamil New Year and Christmas.

British normally give gifts such as box of cocoas, bottle of vino or flowers. Hindus do non prefer gifts made out of leather.

Sri Lankans give and receive gifts from both custodies in order to demo niceness.

British unfastened gifts when received but it is non the same in Sri Lanka. They do non open gifts when received.

Festivals and Celebrations

In Sri Lanka different festivals are celebrated harmonizing to the ethnicity or the faith.

Vesak Fool Moon Day celebrated by Buddhists

Deepawali and Maha Siva Rathri celebrated by Hindus

Haj Festival and Ramadaan celebrated by Moslems

Christmas is celebrated by Christians.

UK the festivals and jubilations include Easter, Halloween, Edinburgh Festival and Bonfire Night. Harmonizing to the ethnicity or the faith people in UK celebrates different festivals and jubilations.

Sinhala and Tamil people celebrates New Year on 14th of April, Muslims celebrates New Year harmonizing to the Islamic calendar which is known as ‘Muharram ‘ . Where as British celebrates New Year on 1st of January.

Other

British people consider promptness is of import while Sri Lankans do non pay much attending to promptness.

Black is mourning colour in UK and White is considered as mourning colour in Sri Lanka.

In UK, V for Victory mark, done with the manus is considered as an violative gesture.

Sri Lankans keep long intermissions and use obvious tactics of turning away.

( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/srilanka.html )

( hypertext transfer protocol: //www.kwintessential.co.uk/resources/global-etiquette/UK.html )

( hypertext transfer protocol: //www.cyborlink.com/besite/united_kingdom.htm )

Positive and Negative Influences of Sri Lankan and UK Cultures on Business Decision Making

Decision devising is slower in UK. Therefore hotfooting into speedy determinations may harm the concern relationship. This is negatively act uponing the concern determination devising in state of affairss where the determination has to be made really rapidly.

In Sri Lanka there are merely few linguistic communications used. The chief linguistic communications are Sinhala, Tamil and English. There are other linguistic communications such as Malay but those linguistic communications are non normally used. This has a positive influence on make up one’s minding which language/languages to utilize in packaging, labeling and in promotional activities. Even though the English is the chief linguistic communication in UK, there are different ethnicities that use different linguistic communications. For illustration there are many Indians and Pakistanis in UK. There are tonss of linguistic communications that Indians use including Hindi, Tamil, Bengali, Theligu, Kannada, and Gujarati and so on. Pakistanis usage linguistic communications such as Urdu, Panjabi, Pashto and Sindhi and so on. This may act upon negatively on make up one’s minding which linguistic communication to utilize in packaging and labeling.

Sri Lankans usage spices for the readying of every twenty-four hours repasts. What of all time the ethnicity, the faith, gender or age except babies consumes spices. This nutrient behaviour positively impacts on make up one’s minding the mark market. But in UK there are assorted sorts of ethnicities with different nutrient behaviour forms. British utilizations spice but non every bit much as Asians particularly South Asians including Sri Lankans and Indians. Majority of the population is British. Therefore it has an influence on concern determination devising.

In UK there are different ethnicities with different spiritual groups. They celebrate different festivals and vacations. When make up one’s minding what promotional activities to transport out and when to transport out promotional activities these civilizations will act upon negatively because there are so many facets to look into. Due to the few cultural and spiritual groups in Sri Lanka it is easy to do determinations on promotional activities.

There are tonss of societal groups in UK harmonizing to the ethnicity and faiths which are different from one another. When fulfilling one societal group you may pique another societal group due to cultural differences. Hence it is really hard to do determinations to fulfill every one. Therefore it has a negative impact on determination devising.

Peoples in UK value promptness. Therefore merchandises should make and should go to to concern meetings on clip. Sri Lankans do non pay much attending to Punctuality. If promptness is non met in UK so it may negatively impact on the concern. For illustration if Sri Lankans could non go to a meeting on clip in UK, so there will be deficiency of clip to discourse concern affairs and the determination devising will acquire slower. Therefore this may consequence negatively on concern determination devising.

In Sri Lanka these merchandises are considered as feminine merchandises. But in UK there are many individual people ( males ) in UK particularly the 1s who have migrated for their surveies or business. These people make their ain nutrient. Therefore it is hard to categorise the merchandises as feminine or masculine in UK. This will act upon negatively.

Honor and self-respect is highly of import to Sri Lankans. When the reply to a inquiry is no Sri Lankans give vague or uncommitted replies to avoid losing award or self-respect. Sometimes they may state one thing but mean another thing. This may consequence negatively on concern determination devising. For illustration in a concern meeting if Sri Lankans use obscure replies to avoid face, it may make misinterpretations among the British. Therefore this may act upon negatively on concern determination devising.

Decision

In order to make this assignment I assume that I have been hired as a adviser to Wijaya Products ( Pvt ) Ltd which is a well-established fabrication company of spices and condiment merchandises in Sri Lanka ( place state ) .

As an enlargement plan the company is be aftering to spread out their operations by exporting spice merchandises including chillie pieces, chillie pulverization, roasted chillie pulverization, curry pulverization, roasted curry pulverization, pepper pulverization, turmeric pulverization and mustard pulverization to United Kingdom ( host state ) peculiarly to London.

The chief mark market is South Asians in London. Reasons to choose UK includes that there are many South Asiatic people in England and the all right economic conditions. London was selected because bulk of South Asians in UK lives in London and the substructure of London are in good criterions.

There are different societal groups of Sri Lanka and UK harmonizing to the age, gender, ethnicity and faith and their behaviour forms differ harmonizing to the salutation and meeting, gift giving etiquettes, dining etiquettes and festivals and jubilations. Finally concludes with an analysis of positive and negative influences of place and host state cultures on concern determination devising.

Making concern in UK is non same as making concern in Sri Lanka because there are tonss of societal groups harmonizing to the ethnicity and faiths which are different from one another. When fulfilling one societal group you may pique another group due to cultural differences. Therefore making concern in UK is a challenge because it is seen as a paradox in many facets.

Recommendation

As the adviser of Wijaya Products ( Pvt ) Ltd following recommendations are recommended to follow when carry oning concern in UK.

By Achieving the ‘Halaal ‘ enfranchisement the company will able to make Muslims easy.

When carry oning meetings with people in UK, use an docket and do certain it is forwarded in progress for them to reexamine and urge any alterations.

Include facts and figures when making presentations because people in UK rely on facts instead than emotions in determination devising.

After a meeting, direct a missive including what was decided and what are the future stairss to be taken.

It is recommended to be punctual because people in UK value promptness the most.

UK has a diverse society because of the mixture of cultural and spiritual groups. Therefore needs to concentrate more on different civilizations bing in UK when determinations are made.