The men gather together back onto the beach. The main thing we notice here is that the pulsating beat stops. Although the heart beat attracts us to the advert, the use of this cleverly placed silence makes you watch with suspense and creates dramatic tension. When the beat stops, we instantly think something is about to happen. If you are watching the advert for the first time, you may still be wondering what product is being promoted, as the advert strangely doesn’t mention its brand name until the end.
Essay Example on Moby Dick
For the first time in the whole advert, we see the Guinness. This happens at exactly 53 seconds into the advert. The advertisers could be making us wait to increase anticipation, as this is the theme of the advert. We then see the product thumping like a heart beat. This could metaphorically mean that the Guinness product is the heart of today’s society and as important to man as life itself. The words “good things come to those who…” When looking at this phrase, the first thing that comes to mind is the word “wait”, and this promotes the lengthy process that leads to a pint of Guinness and emphasis the benefits of waiting.
Throughout the advert there is a catchy thumping beat. This keeps you gripped as the tension grows. As well as the beat, we hear a voice in the background saying: “He waits; that’s what he does. And I tell you what: tick followed tock followed tick followed tock followed tick… Ahab says, ‘I don’t care who you are, here’s to your dream.’ ‘Here’s to you, Ahab’. And the fat drummer hit the beat with all his heart. Here’s to waiting” The background voice over is a clearly from the book “Moby Dick” Moby Dick is about the struggle of a man to catch a whale. We can relate it to the advert, as there is a struggle with a colossal wave. The words also add a slightly sinister atmosphere and along with the steady pulsating beat, it gives a very hypnotic refrain.
The Guinness advert is inspirational. It portrays Guinness as being a powerful, masculine and desirable product. The combination of the background beat and music creates a mesmerizing and tense scene. Relief from the tension comes with the knowledge that the surfers are safe and just as the viewer feels able to relax, the screen is filled with the picture of a pint of Guinness. Despite this being the only glimpse that we have of the product it is this picture that the audience will remember.