Organization Topical PatternAudience analysis Due to the fact of

Organization: Topical Pattern

Audience analysis: Due to the fact of only having a audience composed of three adults, this makes me audience analysis a lot easier and can tailor my message for detailed. The audience is composed of three middle aged women. They all work in teaching online education. Two of the three are British and one is originally from South Africa. From this analysis I can see I will be presenting my speech to a well educated group of women that work in the online education field.

This will help my speech because I plan to talk on a topic involved in the digital world, so they will already have a strong understanding of digital.

Topic: I plan to form my speech on the career of a social media producer. Providing you are a social media producer for a christian organisation, you can use this career to unsure that all the advertisements/posts being generated by a organisation are emphasising christian values and creating engaging christian content to be put out to social media platforms.

General Goal: To inform the audience about a social media manager.

Specific Goal: I want to inform my audience about the social media producer job field and to show members how this vocation can serve as a platform for promoting faith and enthusiasm qualities that God values according to Scripture Hebrews 11:1 – Now faith is the substance of things hoped for, the evidence of things not seen.


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Establish Relevance

My audience work majorly in the online environment so this would be something they are related to.

Establish Credibility

I have been on social media platforms for over 5 years and have had expires on 10+ different kinds of platforms. I have also managed social media accounts that are used for promotion type posts and audience engagement.

State the Thesis

The career of a social media producer is great for those who are interested in a fast-paced and online work environment that can be tailored to engage others on social media platforms with God-given values, then this might be a career for you.

Preview Your Main Points

During this speech I will start by talking about how the career option is a great choice because of its growth and financial pay. I will also cover the ways that a social media producer is used to promote god-given values into the world of social media. Finally I will talk about the creative skills that social media producers have.

Transition: Now you have a general idea of what I will be covering in this speech, let’s get into why being a social media producer is a great career choice.


Main Point 1. For those looking to be in a s growing career area with stable pay and workload.

According to the BLS (U.S. Bureau of Labor Statistics), public relations specialists should see a 6% rate of job growth in their field from 2014 to 2024.

A 2017 annual average salary of $52,552 was reported for social media producers by

Social media producers are the creators of all the content that is promoted or posted onto organisations/companies social media platforms.

Transition: Now you know about why the career as a social media producer is a great choice and stable, let’s discuss how it can promote god-given values.

Main Point 2. The career of a social media producer is a great way to promote Christian values on social media platforms that engage with millions of users.

According to the number of social media users has increased from 0.97 billion in 2010 to 2.87 billion in 2019 and is forecast to increase to 3.09 by 2021. (insert keynote of forecast image.)

With these increasing numbers, the Christian content you are producing is set to reach a a large group of people through social media platforms.

Psalm 105:1 – Give praise to the Lord, proclaim his name;

     make known among the nations what he has done.

Transition: In addition to the christian values that can be implemented, lets address the skills necessary to perform well as a social media producer

Main Point 3. Social media producers range of skills in both social media platforms aswell as online trends.

The nature of social media is trends, which are patterns that change quickly and unexpectedly. They also usually get the best engagement online.

Being able to adapt to those trends with the use of creative skills and skills in a variety of softwares.

Exodus 35:35 – He has filled them with skill to do all kinds of work as engravers, designers, embroiderers in blue, purple and scarlet yarn and fine linen, and weavers—all of them skilled workers and designers.

Transition: Now that I have covered all my reasons about being a social media producer, its time to wrap things up.


Summarize Your Thesis and Main Points

As this speech comes to a close, I hope you have been sufficiently informed on the career as asocial media producer as a great option if you like fast-paced, trending work, that is becoming more recognised because of its growth and stable pay aswell as the ability to promote god-given values into the world of social media through your creative skills.

End with a Clincher

Ultimately, social media producers are gatekeepers to producing engaging content available worldwide to billions of users.

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Organization Topical PatternAudience analysis Due to the fact of. (2019, Nov 30). Retrieved from

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