When I arrived at Meijer on Sunday afternoon, I found that it was not as busy as usual, there were only 63 cars in the parking lot. As I walked into the store I was greeted when I grabbed a shopping cart which they had plenty of available. Since I parked on the side of the store away from the groceries I had to walk across the store passing all the checkout lines before I could start shopping. While doing so I noticed that the average number of items being purchased in carts less than half full was 6 items while, the average number for carts more than half full was 17 items.
When I was finally checking out I only waited 7 minutes before it was my turn and I purchased 14 items. The store layout was well organized, the main sale items or loss leaders were positioned in the front of the store so that they were the first thing you see when you start food shopping.
Overall the store was very pleasing to shop at and the aisles were mostly clear with the exception of the bread aisle where there were many customers shopping at once. The store appeared to be very clean and neat with no products seeming to be out of place or on the shelves not aligned in an organized fashion. Also the store was very easy to shop due to the signs above each aisle labeling what products they contained. This made it easier for me to go straight to the aisles that contained the products I was looking for without wasting my time.
Additionally, the prices were displayed prominently in the store and every product I was shopping for had the price tag right in front of it for me to see before I placed the item in my shopping cart. As I was shopping the sales people were visible on the store floor but only in limited sections of the store. For example, I saw several salespeople in the produce section and towards the back near the milk and bread aisles.
The salespeople did not ask if they could assist me in finding an item so I asked them for assistance. When I asked for assistance to find a specific brand of hotdog buns the salesperson did take me to the item. however I could not find any sales people around the beverage aisles where I had another question regarding the availability of certain products. While I did not have any specific questions about the products I was looking to purchase it didn’t seem as if the salespeople were using product knowledge when speaking with their guests. It seemed as if they simply knew where certain products could be found and that they were counting on the customers to have product knowledge prior to shopping. Generally, the employees kept to themselves but when asked for assistance from customers they appeared friendly and smiled as they answered questions the customers had. While the main sale items were seen at the front of the store, other sale items were located throughout the store. The store circular was not on display at the front however it did list the sale items online on Meijer’s website.
This listed several items that were on sale for only one dollar if you purchased ten items in any variation on the list. The first sale item I looked for was P3 Portable Protein Packs. Which I was able to find well stocked in the store. The second sale item I looked for was Barilla Pasta. I was also able to find this sale item in a plentiful supply. Finally I looked for the sale item of Campbell’s Condensed Soup. While I was able to find this item it seemed to be in a limited supply. Regarding the products for sale I found that there was a great deal of variety available. I found that almost every category of food products was available, from fresh produce to snacks, there wasn’t a lack in variety regarding any food products. I also examined the assortment of products in Meijer. I did this by examining two different categories of products in the store. The first category I examined was the beverages. When examining this category I found that there was deep assortment in this category.
For example, there was a high number of different stock keeping units or SKU’s in this category such as Coca-Cola, Dr Pepper, Faygo, and many more. In addition to the many different brands of soda available, there were private-label brands of these sodas available displayed right next to all of the name brand sodas. I also saw that while the energy drinks in this category did not have as many SKU’s as the soda or any store brand products, there was still many different options for consumers looking to buy energy drinks. Additionally I found that this was also the case with the sports drinks. The second category I examined was the produce section. Similar to the other categories in the store, the produce category had a great variety of products, almost every kind of fruit and vegetable commonly purchased was available. Even though some of these fruits like apples are out of season or can only be produced in certain parts of this country this time of year there was no shortage of variety. However the assortment of this category was very shallow and SKU’s were lower than most other categories in the store.
As I went through the produce section I noticed that there seemed to be only one brand of some products such as strawberries, and raspberries. Additionally a great deal of the products were just out for the picking with bags to take them in and they all seemed to be from one brand. A prime example of this is the lime I purchased. When I went to pick up a lime, I noticed that all the limes seemed to be from the same source. I also noticed this with the bananas and peppers. When looking at the products everything looked fresh and of high quality. I didn’t notice any significant problems with any of the products in the store. The only thing that caught my attention was that some of the fruit looked like it would not last as long as the rest of the fruit available. However, I would not consider this to be a significant problem. The quality of the products in the store was sufficient, everything I saw and purchased was well packaged with no defects. There was no dust on anything or other signs that the products shouldn’t be purchased. Also the products were well stocked with none of the products I was shopping for being unavailable. Overall Meijer had a great retail mix capable of creating a great amount or retailer loyalty among Meijer’s customers.
While I was in the store I checked both the restrooms they were both clean and had paper products and soap available, both of them were also clearly marked. When I was finally done shopping and ready to checkout I had 14 items to purchase. I only had to wait in line for 7 minutes. When I was checking out I paid with my credit card and the cashier did use my name. However I don’t think she used my name because of this. Instead I believe that she used my name because one of the items I purchased was a case of Miller Lite and I was required to show her my I.D. Additionally the customer before me paid with a credit card and the cashier did not use his name. Since the credit card reader faces away from the cashier I believe that they must not refer to the customers by their name if they pay with a card and only do so for customers asked to present their I.D for their purchases. Finally, there was nothing noticeably wrong during my visit, and for the most part I had a good shopping experience. However the overall service could have been a little better. The checkout time and efficiency was satisfactory. The friendliness of the cashier was also satisfactory.