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Microeconomics Research Paper Topics & Free Essay Examples

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3m Executive Summary

Over 50,000 patents extended over 13 technology platforms ranging from abrasives to polymers ¦ Global company – companies in over 60 countries and 139 plants worldwide ¦ Strong recognition for standard innovations with practical applications ¦ Operational efficiencies – cost of sales declining and margin % increasing over the years ¦ IBD’s new strategy was…

Economics Assignment

Seher Naseem Alam BBA a. Define carefully what is meant by a demand schedule or a curve. b. State the law of (downward sloping) demand. c. Illustrate the law of downward sloping demand with two cases of your own experience. Answer to a: Demand curve, which graphs the demand schedule, shows how the quantity demanded of the good…

Fashion Brand Louis Vuitton

The anatomy of the luxury fashion brand Received (in revised form): 9th September 2008 Antoinette M. Fionda is a PhD student specialising in Luxury Fashion Marketing at Heriot-Watt University. Previously, Antoinette worked in both the Fashion and the Luxury Fashion sectors in a variety of areas from design to management and consultancy. Christopher M. Moore…

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Perfect Competition

Perfect competition is a market structure with large number of buyers and sellers. There are no barriers to entry into the industry. Firms sell identical products that are perfect substitutes each other. In addition, they are well informed about prices and no have government intervention. Transport cost is negligible hence do not affect pricing. Price…

Supermarkets in UK

The “normal” way to buy food has changed dramatically over the last half century, with the small independent shops such as butchers, greengrocers, fishmongers and bakers which dominated the High Street in the 1950s disappearing and being replaced by the ubiquitous supermarket. Today, 60% of British shoppers purchase most of their groceries in one weekly…

Outdoor-lifestyle retailer Essay

Executive Summary BBQfun will be the taking outdoor-lifestyle retail merchant. catering to the turning demand for supplying new and renovated homes in the greater Brisbane country. The mixture offer of BBQs. out-of-door furniture and BBQ accoutrements will place BBQfun as best inclass for outdoor-lifestyle retailing. BBQfun will reinvent the manner people shop for outdoor-lifestyle merchandises….

Virgin brand analysis

Virgin background Virgin is an international investment group that operates in over 34 countries and that employs around 50,000 people in about 400 companies worldwide. Its product ranges from mobile services to travel, finance services, music and many many more. It was funded in 1970 by Sir Richard Brannon who started the company by selling…

Barilla

Barilla SPA currently must decide the logistic planning of its future production and distribution systems. The company is suffering from issues dealing with fluctuating demand from distributors, and the lack of end user sales and demand Information. Brandon Vital, the former director of logistics for Barilla, suggested the use of a Just- In-Time Distribution DITTO)…

Ready to Eat Cereal Industry

Also these companies usually use promotions such as discount in order to Increase the demand. At the beginning this type of product was more inelastic because Just a few companies with less differentiated products were playing in the market. Despite still this market Is highly concentrated, through the time new companies enter to the market…

Microeconomics

Looks at how individual economic agents (I. E. Consumers/ households and producers/firms) make their day-to-day decisions. Macroeconomics: Looks at the overall behavior of the entire economy of a country. So in addition to households and firms, it also looks at the government and frequently at the rest of the world. The four target variables that…

Flower Cultivation and Marketing in Bangladesh

Executive Summary: Bangladesh Is one of the largest flower growing countries In south-East Salsa where great varlets of the same are produced In abundance. The scope, land, parent stocks, labor and other natural resources available have contributed towards making Bangladesh an exporter with great opportunities. There is no well planned and highly decorated flower cultivation…

Food Court Business Plan

INDEX S. NoTopicPage 1Introduction 2 2Executive Summary 2-3 3Organizational Hierarchy 4 4 Marketing Objective 5-6 5Market Analysis 7 6Market Strategy And marketing Mix 8-9 7Sales strategy 10-12 8Innovative Marketing Strategy 13 9Break Even 14 10Financial Analysis 15-19 11. Economic Feasibility 20 12Summary 21 INTRODUCTION BUSINESS PLAN: (FOOD COURT) [pic] WE ARE PLANNING TO SET UP…

Analysis Into the Vertical Integration Across the Value Chain of Sony

“The greater a firm? s ownership extends over successive stages of the value chain for its product, the greater the degree of vertical integration” (Grant, 2010, pp354). The consumer electronics industry value chain is depicted below: Thus a firm can be said to be vertically integrated if it owns and operates each of these stages…

Case Analysis on Are They Ready to Put Avocado on Their Face?

I. Point of View The point of view of Mr. Ricky Bautista, president of Vive Chem Philippines (VCP), and Mr. Willy Tan, King Matches Corporation’s product manager, were considered since they can best tackle the problem, suggest and analyze proposals, decide, implement and follow-up the resolution that was chosen. II. Market Situation Analysis 1. Opportunities…

Barriers to Entry and Competitive Force Analysis

I. INTRODUCTION Company Vision To have a Lamoiyan product in every home. Company Mission Improve the quality of life by bringing essential products within the reach of the common people. Corporate Values Pursuit of Excellence Doing things better than before and better than competitors. Respect for the Individual Values individuality by treating each other with…

Strategic Brand Management: Final Notes

Strategic Brand Management Final Study Guide Entire Book, but focus on Chpt 8-15 Reading: The Anatomy of Buzz- How to Create Word of Marketing- (Has taken significance due to 3 reasons: noise, information overload, skepticism-don’t believe message from companies and connectivity-internet). Takes a network approach. The importance of Buzz depends on the 1. Nature of…

Proposed Market Plan for Ariel

Marketing Management II Market Plan Company: P&G Product Category: Laundry Detergent Submitted to: Dr. S. R. Singhvi Section A; Group 2 1. 2. 3. 4. 5. Amlan Pati (07) Daman Bir Singh (22) Rajat Gupta (43) Shishir Shukla (47) Tanuj Goyal (56) Market Plan for P&G Detergents CONTENTS I. II. III. IV. V. VI. VII….

Marketing Mix of Telenor

EXECUTIVE SUMMARY Telenor was launched in Pakistan in March 2005. Despite facing fierce competition it has managed to make its mark in the telecommunication industry and captured a huge consumer base. It is a provider of high quality telecommunications and media communication services and is ranked, as the 7th largest mobile operator in the world, and…

Ice-Fili Case Study

Attractiveness of the Five Forces Framework in the Russian Ice Cream Market Although the Russian ice cream market may initially look attractive due to its consistent growth in ice cream production/demand in recent years, after evaluating the market through the five forces framework, it becomes clear that the market far from attractive. Since the open…

Study for Final

1. Under which of the following circumstances will the seller pay the whole of an excise (per unit) tax? a)when the tax is collected from the buyer b)when the supply curve has a zero elasticity c)when the demand curve has a zero elasticity d)when the tax is collected from the seller The following three questions…

Zara vs. Uniqlo

Clothing Industry ZARA vs. UNIQLO Team J: Bingbing Ge Lei Du Sophia Maduka Salman Syed Azim Thanadol Boonyaviwat Tanya Goel 1 Index Content Page Number Executive Summary………………………………………………………………… 4 Introduction………………………………………………………………………… 5 Industry Analysis……………………………………………………………………5 Competitive Environment………………………………………………. 5 Strategic Groups………………………………………………………… 6 ZARA………………………………………………………………………………. 7 Critical Success Factors…………………………………………………7 Strategic Issue: What should ZARA do next?………………………………….. Strategic Options for ZARA and…

Ch 2: Equilibrium - the Basic Neoclassical Model and Extensions

2.1 Introduction Beginning with the industrial revolution, the observation that technology has been at the heart of economic growth, is fairly well recognised. What is more controversial, is how technological change is perceived by the different schools of thought across of the social sciences. Thus it can be argued, views on the nature and direction…

Show How Transactions in Derivatives Can Be Used to Either Hedge Risk or to Open Speculative Positions.

Economics of the Financial System Show how transactions in derivatives can be used to either hedge risk or to open speculative positions. Derivatives have become popular in response to the increasing volatility and complexity of financial markets. A diverse range of new financial products have been created to enable market participants to handle the risks…

Category Management

Working Paper: Category Management (CM) in Indian Marketing Context M Scalem†, Divyanshu†† †Management Information Systems [MIS] Department, Indian Institute of Management-Calcutta (IIMC), Joka, Diamond Harbour Road, Kolkata, West Bengal State, India 700104. Email: [email protected] ac. in †† Consultant, i2 technologies India Pvt Ltd, Andheri (East), Mumbai, State of Maharashtra, India 400 096 Email: [email protected] com…

Product Life Cycle

1. Introduction It has been well established that Product Life Cycle (PLC) concept has a significant impact upon business strategy and corporate performance. Since the term was first used by Levitt (1965 ) in an Harvard Business Review article “Exploit the Product Life Cycle” the concept has been widely accepted and applied by marketing practitioners…

Collusive Oligopoly

1. 0Introduction In a perfectly competitive market it is assumed that owing to presence of manybuyers and many sellers selling homogeneous products,the actions of any singlebuyer or seller has a negligible impact on the market price of product. However in reality this situation is seldom realized. Most of the time individual sellershave some degree of…

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in…

The Assumption and Limitation of CAPM

There are numerous assumptions behind the Capital Asset Pricing Model. Firstly, every single investor aims at maximising the economic utility. In other words, investors make as much as money they can. It’s because different investors have different preferences for the risk. Some would have preferences for a larger risk and some for a smaller risk….

Commodity Market in India

1. Commodity and Commodities market 1. 1 INTRODUCTION India, a commodity based economy where two-third of the one billion population depends on agricultural commodities, surprisingly has an under developed commodity market. Unlike the physical market, futures markets trades in commodity are largely used as risk management (hedging) mechanism on either physical commodity itself or open…

Marketing Communication Plan Panama

A Marketing Communication Plan for Panama 2nd Edition Written by: Nicoline Becker Table of content 1. Introduction 2. Background 3. The Situation Analysis Company Analysis Competitor Analysis Consumer Analysis Product Analysis SWOT- Analysis 4. Marketing Communication Objectives 5. Marketing Communication Strategy 6. Marketing Communication Mix The core concept Sales promotion 7. Planning 8. Budget 9….

B2B & B2C Marketing

List Of Contents 1Introduction2 2Marketing2 2. 1Direct Markteting2 2. 2Digital/Internet Marketing3 2. 3Advantages & Disadvantages3 3Ethical and Legal Issues4 3. 1Ethics4 3. 2Legal Issues4 4B2B & B2C5 5Databased Marketing8 6Conclusion8 Introduction “Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably“ (The Chartered Institute of Management) Marketing is as old…

Why are immediate rewards more effective in inducing consumer behaviour desired by the marketer

Immediate rewards are categorised as product based promotions, this includes three groups; bonus packs, multi packs and free-gifts. Bonus packs are special factory packs that offer consumers more of a product at the same price (e.g. 10%, 20%, 50% extra product free) or offering a large pack for the price of the small pack. Multi…

Market Failure

A) Using appropriate theory, diagram and examples, analyse the way in which the market ‘fails’ with regards to the environment World market existed from the basic economics of supply and demand theory where demand is the amount or quantity of goods or services that buyers are willing to pay at certain price in exchange for…

Duckback Marketing Plan

Executive Summary Set up in 1920, Bengal Waterproof Ltd (BWL) has the distinction of being India’s first waterproof products company. BWL is famous for its “Duckback” brand, the company is a leader in the domestic market for protective wear and rubberised consumer durables. Besides millions of households, its customers also include government institutions and defence…

Issue of Selling Levi's in Walmart

Problem Faced with 5 years of declining sales, should Levi’s sell a brand to mass discount retailer, Wal-Mart? Executive Summary Quick! Name the first company that comes to mind for the following products: facial tissue, photocopiers, and jeans. Did you answer Kleenex, Xerox, and Levi’s? I bet you did. The #1 apparel brand for brand…

Concept of Product Life Cycle

The concept of the product life cycle (PLC) is one of major tools used in developing marketing strategy. This theory is more and more popular in recent years, because many marketers desire for a tool to help them understand the product’s development which means all products have their own life time as they eventually decline…

Supply side policies and its economic impact

Supply side policies are those that improve the supply side of the economey. There are the two forms of supply side policy. Supply side policies of the product market and that of the labour market, which can directly influence the national economy. All the supply side policies of the product market are design to increase…

Global Marketing and R&D

Global Marketing and R & D Chapter Outline OPENING CASE: Dove – Building a Global Brand INTRODUCTION THE GLOBALIZATION OF MARKETS AND BRANDS MARKET SEGMENTATION Management Focus: Marketing to Black Brazil PRODUCT ATTRIBUTES Cultural Differences Economic Development Product and Technical Standards DISTRIBUTION STRATEGY Differences between Countries Choosing a Distribution Strategy COMMUNICATION STRATEGY Barriers to International…

Marketing Plan Phase Ii – Grocery Delivery

Marketing Plan Phase II – Grocery Delivery Eric Delgado, Karen Easley, Mary Balderramos, Melanie Deutsch, and Randy Fordyce MKT/421 July 25, 2011 Denise Levith Marketing Plan Phase II – Grocery Delivery The idea of Wal-Mart’s proposed delivery service is an extraordinary way to provide customer service to its customers, but just like all other fantastic…

Customs and Excise reduce

This inelastic demand for cigarettes means that when governments impose sales excise taxes on cigarettes the percentage of tax the consumer pays differs from when a tax is laid on a elastic good. The market of cigarettes is different to the market of vegetables. Vegetables are seen as a price sensitive product where consumers mainly…

The market discounts everything

Technical analysis assumes that a stock price reflects everything that has and could affect the company and hence, fundamental factors are reflected without the need to be considered separately. Hence, the analysis of price movement through technical analysis should be done as it is vital and representative of the stock as a whole.  Price moves…

The external pricing decision

The uses of Hubbart formula can have certain advantages and disadvantages. The Hubbart formula can establish the price over a period of time or a wide range of establishments. However, it requisite rate of return on owner’s capital employed, and works back to the total revenue that needs to be generated from accommodation. In addition…

Lotus Bakery, Case Study

Lotus Bakeries NV International case study Bart Bauwens Director Export November 2010 Personal introduction • Bart Bauwens – 1967 • Master in Business Economics – University of Ghent, Belgium – 1991 • Master in Business Administration – National University of Singapore – 2008 • Specialisation in Export Management University of Antwerp, Belgium • 1/1/2000: Start…

Investment Utilization

Profit margin is a good ratio to look at to compare company’s profitability in a similar industry. To completely consider return on investment one would need take into account both the company’s total investment (assets or liabilities & shareholder equity) and its to sales and income. As shown in the above chart, Best Buy and…

An overview of the micro environment concepts.

Us Mary An overview of the micro environment concepts are mentioned in this report. It contains fundamental issues of marketing. They are explained in general first and then are described in reference to the company. Hero Honda India Ltd Indian’s leading motor cycle company is spoken about. This report explains the issues Hero Honda is…

Tesco, Focussing on Its Environmental Analysis

One example of Tests adapting is to accommodate an increased demand for organic products. Technological Factors Technology is a major element which has influenced the development of many of the Tests products. The new technologies benefit both customers and the company: customer satisfaction increases because goods are available, services can become more personalized and shopping…

Business Environment of the Maldives

Market forces affect organizational responses to supply and demand, where those responses and behavior are shaped via cultural environment such as economics, socio- culture, technology, etc. In this regard if business is successful or finds it slow in expansion, it may consider globalization via international trade. In this report, the consequences of globalization and impact…

Economics of the environment

Research on the admission fees to national parks has found that the price elasticity of demand for annual visits to Glacier National Park is 0. 2. The National Park Service is now considering a 10-percent increase in the admission fee. A)What will happen to the number of annual visits to Glacier National Park? Solve for…

Macro environment case of hilton

Today this program works in more than 3500 hotels, has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The Honors has three levels of membership: gold, silver and black with different upgraded system of rewards. Also the members can use the rewards in golf, cruises,…

Brand Loyalty

What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing, however. True brand loyalty exists when customers have a…

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