Media Coverage of Presidential Election in 2008

Topics: Elections

The Presidential election of 2008 was important because the United States of America elected the first black president of the country. Although the citizens of the country seem to have united over this candidate and winner, the media coverage during the presidential race impacted the perception of both Barack Obama and John McCain.

Typically, politically conversations and views were perceived as a private matter. However, Twitter became a major platform used to show the unification and polarizing views of the presidential election.

Additionally, the media created narrative surrounding each candidate based on personal actions, vice president choices, and more. Approximately 74% of users were on twitter during the election gathering information and news updates on the race. Comparably, that represents over half of the adult population in the United States of America. This was the first that that researchers found that more than half of the population that is eligible to vote utilized social media to remain updated on the political process.

Press and Online Platforms

Pew Internet and American Life Project found that 60% used an online platform solely for news on the 2008 election.

Another 38% actively engaged in discussion and debated on an online platform with others and almost 60% used additional internet tools to send political messages in favor of a candidate.

The media inclusion of the race for president in 2008 did not cast Barack Obama in a great light as much as it had depicted John McCain in a considerably negative one, as indicated by another investigation of media outlets since the two national political party conventions finished.

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Press treatment of Obama has been to some degree more positive than negative, yet not extraordinarily so.

Pew Research Center’s Project

In any case, inclusion of McCain has been horrible—and has turned out to be more so after some time. In a month and a half finishing the traditions the last discussion, negative accusations about McCain were more prevalent by more than three to one—the most troublesome of every one of the four applicants—as indicated by the examination by the Pew Research Center’s Project for Excellence in Journalism. For Obama, a little more than 33% of the narratives were unmistakably positive in tone, while a comparative number of 35% were unbiased or blended. A more modest number of 29% were negative. For McCain, by examination, almost six of every ten of the accounts considered were negative in nature averaging about 57%, while 14% were positive.

Republican Ticket Taking the Lead

McCain succeeded in eradicating one preferred standpoint Obama had before in the race—the dimension of media coverage every competitor got. Since the end of August, the two opponents have been in a close range in the measure of media attention, and when vice presidential candidates are added to the blend, the Republican ticket took the lead. This is a striking differentiation to the pre-convention period, when Obama basked in about 50% more coverage.

A great part of the expanded attention for McCain came from the behavior of the congressperson himself, activities that, produced, for the most part, adverse appraisals. From numerous points of view, the narrative of the media story amid this period of the 2008 presidential election may be best portrayed as a show in which John McCain has acted and Barack Obama has responded.

Alaska Governor Sarah Palin

With respect to Alaska Governor Sarah Palin, her media attention fluctuated, moving from very positive, to negative, to progressively blended. What drove that tone toward an increasingly negative light was testing her open record and her experiences with the press. Little of her inconvenience originated from her own qualities or family issues. Thus, she additionally got less than a large portion of the attention of either presidential candidate, yet about triple that of her vice-presidential opponent, Joe Biden. This recommends that, Palin’s depiction in the media was not the main consideration harming McCain’s chances. Her media narrative, even while still negative, was undeniably more positive than her running mate’s.

What the discoveries uncover is the reaffirming, as opposed to media-created impacts of media. We see a continuous design of how the press first offers a stenographic record of competitor talk and conduct, while likewise on the watch for errors and blunders. At that point, in an auxiliary response, it quantifies the political effect of what it has detailed. This is amplified specifically amid presidential races by the commonness of surveying and particularly day by day following. While this reverberation impact exists in all press inclusion, it is unquestionably increasingly exceptional in presidential races, with the blast of day by day following surveys, state surveys, survey accumulation destinations and the 24-hour link banter over their suggestions. Indeed, even inclusion of the hopeful’s arrangement positions and talk, our perusing of these accounts recommend, was attached to horse race and took on its cast.

Support of Young People

The bulk of coverage former Senator Barack Obama received were based on false allegations that he was a Muslim. There was no probing or religious involvement for Sarah Palin and John McCain, nor that religious views and values influences the policies and values of any candidate. Typically, when religion is involved in the media the story has a negative context. Despite its negative tone, religion remain an insignificant piece in the influence of media.

Barack Obama chose to take advantage of his millions of supporters by taking on an open source of communication to support the movement of change. He created and email list where he could reach out to the masses about his plans in the office. The White House became eager to define the attitudes of many Americans through this tool. Obama’s victory lap to the White House proved the power of technology and the support of young people. From the beginning in his battle, political surveyors were seeing that Obama was doing well with young voters. This demonstrated genuine. Reporters uncovered that Obama had won about 70% of the vote among Americans under age 25—the most elevated rate since U.S. exit surveying started in the year 1976. Early in his battle, political surveyors were seeing that Obama was ‘shaking the young vote.’ This demonstrated genuine: Exit surveys uncovered that Obama had won about 70 percent of the vote among Americans under age 25—the most noteworthy rate since U.S. exit surveying started in 1976.

The greater part of the web clients in each significant age companion participated in the political procedure somehow amid the 2008 battle. To be sure, the most established Americans (those people age 65 and more established) are the main age associate for which considerably less than half of all individuals from that accomplice are online political clients. This is because of the generally low dimensions of web use by seniors—albeit 60% of online seniors are online political clients, only 37% of seniors utilize the web. Therefore, 22% of the whole senior populace got connected politically online in 2008. For other age gatherings (counting those just marginally more youthful than 65) half or a greater amount of all grown-ups participated in the online political procedure in 2008.

Important Conversations

Essentially, the 2008 Presidential election changed the way voters interact and engage in politics. Now more than ever, users are going online for news and engaging in important conversations concerning social, political, and economic issues. Users are now using Twitter and other social media platforms as news source for other issues as well. This transformation has led to more users becoming more involved with global issues and topics. However, despite the growth, media experts are concerned with how easily accessible partisan information has become as a result. Nearly a third of online political users confirmed that their primary source of news is a social media platform such as Facebook and Twitter.

Political candidates are now gravitating toward these platforms to spread coverage on their plans and policies. In modern politics, it has become increasingly normal for candidates to announce their plans to run for office on social media. Candidates are also engaging with the masses at a more frequent rate.

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Media Coverage of Presidential Election in 2008. (2021, Nov 09). Retrieved from

Media Coverage of Presidential Election in 2008
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