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Marketing Research Paper Topics & Free Essay Examples

Virgin Mobile Case Analysis

Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people,…

Quality Management in Service Industries

Part 1. Introduction In present time, there is a worldwide trend that service industry occupies a dominant position in the economy in the majority of developed countries and areas. Without a doubt, major changes in government policy and business transactions have a significant influence on the flourish of services industry. However, nowadays the increased value…

Business

Steve Jobs, the founder of Apple, was asked to come back as Chief Executive in 1997 when the business was making a loss. Job’s was appointed to provide a clearer vision for the business and to improve its profitability. How easy is it for a Chief Executive to change a struggling business into a more…

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A Project on Indian Premier League (Ipl.)

A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS, MUMBAI – 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I, Bhavik…

Indian Retail Industry

EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal, non business use (Kotler, 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer, wholesaler,…

Compare and Contrast

Jamar Jenkins Comp 1-003 K. Bennett 10 Nov. 2012 Compare and Contrast Clothing has many different styles and sizes, but it is also alike in many ways. For one, clothing is needed by everyone. Clothing has evolved a lot since if first became used. A difference would be that not everyone wears the same type…

Key Enm4

ENM411 Market leader –Upper-Intermediate 1 UNIT 1-7 Listening |SPRING2010 |SUM2011 |FALL2011 |SPRING2012 | | | Midterm: Builder Higher Test 2, Part 1, Part 2 Cambridge BEC Higher 1- Test 1, Part 1 Cambridge BEC Vantage 2, Test 1, Part 3 Cambridge BEC Higher 1- Test 2, Part 1 Cambridge BEC Vantage 2, Test 4, Part…

Bangladeshi Soft Drinks Market

Soft Drings Executive Summary The purpose of this term paper was to focus on carbonated beverages (Pepsi and Mojo Cola). Theterm paper represents the different types of marketing activites undertaken by both products tohold customers of BangladeshThis report also gives an overview of beverage industry in Bangladesh and also an overview of Pepsi and Mojo cola’s…

Innovation

CREATIVITY REATIVITY Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques by Dr Eleni Sefertzi J A N U A R Y 2 0 0 0 CREATIVITY 1 Contents 1 Description 1. 1 1. 2 1. 3 1. 4 1. 5 What is Creativity Objectives of Creativity Description /structure…

Tapsihan Filipino Food Eatery Concept Analysis

KAHITSAN (Sizzling Tapsihan) By: Camille Hazel Diaz To: Ms. Girlie L. Fernandez A thesis submitted in Partial Fulfillment of the requirements for the bachelor of Science in Business Administration Major in Marketing Management ABE International Business College-Fairview March 20, 2013 INTRODUCTION Tapsilog” is an original dish of the Filipinos which became a favorite since it…

Marketing Study on Portable Water Cooler

Executive Summary Breeze Waters will introduce a bottled water cooler that is portable and easy to bring outdoors and will provide cool/cold water anytime, anywhere. The product’s main feature is its portability. Bottled water coolers are mostly indoors and are place in a fixed spot in vicinity. Our product will take on the mobility of…

Services Marketing

Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www. elsevier. com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *, Jane Scott, Mark D. Uncles School of Marketing, Australian School of Business, University of NSW, Sydney, NSW 2052, Australia r…

Zara & Pandora Recommendations

Zara case Zara uses a vertically integrated system (VMS): In this system, wholesalers, retailers and distributors work as a unified system. One channel owns the others. They have a corporate VMS system, because Zara has managed to build a system that is controlled from the headquarters and it allows a quick response to decide and…

Factors Effecting Conversion of Footfalls in a Retail Store

International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 “FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES” Abu Bashar, Assistant Professor, Brown Hills College of Engg & Tech. , Faridabad, Haryana, INDIA ABSTRACT In this research paper efforts have been made to explore various…

Ebay -- the Largest E-Business

As the pioneer of e-commerce, eBay is “sustained by trust, and inspired by opportunity (Chaffey, Dave). ” In this case study, I am trying to figure out that how the characteristics of the digital media with strategic decisions taken by its management team have supported eBay, the world’s largest e-business, growth. Analyzing the growth of…

Build a Bear

How to measure customer satisfaction? Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become…

Project Report on Apple Inc.

I undersigned ………………………a student of T. Y. B. B. A. , here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R. P. Bhalodia College, Rajkot. This work has not been previously report submitted to any other…

Assignment # 3. Evaluation of Media

Many companies hire product placement firms to gain consumer recognition without the traditional sales tactics. Product placement is a form of advertising and promotion in which products are placed in television shows and or movies to gain exposure. In recent years this form of advertising has grown 46. 4 percent from 2003 to 2004 and…

Amber & Suites Inn Case Analysis

Mene Kude Dr. Dixie Marketing 601 November 17, 2010 Amber Inn & Suites, Inc. Strategic issues and Problem Identification The Amber Inns & Suites, Inc. is a 250 property hotel chain, struggling with net operating lost since 2002, with fiscal year 2005 projected to be its fifth consecutive unprofitable year. The company has projected lodging…

Global Marketing Communication Decisions

Sales promotion is any paid, short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that entitles…

Bud Light Ad

Michael Green Beer Providing Endless Opportunities Since 1862 Beer advertisements have become extremely popular since or society has become avid beer drinkers. Most of the beer ads entail a good time when consumed. They also insinuate other ideas that could be seen as scandalous to some people. Many advertisements use sex to sell their products….

MTV Case Swot Analysis

Because of MTV’s connection to popular culture, it attracts the young adult population, who are some of the strongest money spenders, to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want, such as coverage on music, lifestyle, fashion, and…

Netflix Strategic Analysis

Netflix | Strategic Analysis (Nov 2007)| | Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market| |…

Patricipants Guide

Participant’s Guide Created by Arthur A. Thompson, Jr. The University of Alabama Gregory J. Stappenbeck GLO-BUS Software, Inc. Mark A. Reidenbach GLO-BUS Software, Inc. Ira F. Thrasher GLO-BUS Software, Inc. Christopher C. Harms GLO-BUS Software, Inc. GLO-BUS is published and marketed exclusively by McGrawHill/Irwin, Inc. , 1333 Burr Ridge Parkway, Burr Ridge, IL 60527 Copyright…

Estee Lauder Case 1 Analysis

Lauder| | Table of Contents Case Abstract3 Vision Statement & Mission Statement4 Vision Statement:4 Mission Statement:4 External Audit5 Opportunities & Threats5 Competitive Profile Matrix (CPM)6 External Factor Evaluation (EFE) Matrix7 Internal Audit8 Strengths & Weakness8 Financial Ratio Analysis9 Internal Factor Evaluation (IFE) Matrix10 SWOT Matrix11 SPACE Matrix12 Internal External Matrix13 Recommendations14 Case Abstract The Estee…

Marketing Plan Lush Cosmetics

  This marketing plan will introduce the steps which will help to take Lush cosmetics forward in the year July 2010 to June 2011. The plan will analyse Lush cosmetics current situation (internal and external threats, suppliers and customers attitude and Lush’s main competitors). The plan will then introduce a year’s tactical decisions which will…

Amul Probiotic Ice-Cream

Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey, most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially, it would not only convert non-consumers of ice…

Nintendo Marketing Report

Report on Nintendo plc Table of contents Table of contents2 Introduction3 Exchange process4 P. E. S. T. E. L Analysis5 Segmenting markets6 Marketing information and research7 Product Anatomy8 Product Life Cycle9 New product development10 References12 Introduction Nintendo is the worldwide innovator in the creation of interactive entertainment. Based in Kyoto, Japan, Nintendo, Co, Ltd manufactures…

Overstock.com E-Business

The e-commerce system chosen is the Overstock. com. Overstock. com is an online retailer offering a broad variety of high-quality, branded name goods at discount prices, including bedding, home decor, appliances, watches, jewellery, electronics, sporting goods, clothing and shoes. At the beginning, Overstock. com sold surplus and returned merchandise on an online E-commerce marketplace and…

Perception: Marketing and Consumer Behavior Challenge

When students finish this chapter they should understand that: • Perception is a three-stage process that translates raw stimuli into meaning. • Products and commercial messages often appeal to our senses, but we won’t be influenced by most of them. • The design of a product today is a key driver of its success or…

Why Would a Marketer Consider Saying Negative Things About His or Her Product?

Consumer is considered as very important person to a marketer. A consumer decides what to buy, when to buy, for whom to buy, why to buy, from where to buy and how much to buy. To become an efficient marketer, one must know the likes and dislikes of consumers for his product. In the last…

Kingsford Charcoal

Brand managers Marcilie Smith Boyle (HBS MBA Class of 1996) and Allison Warren were getting together for their weekly Kingsford Charcoal (“Kingsford”) debriefing meeting in February 2001 at Clorox’s corporate offices in Oakland, CA. As the job-sharing brand managers for the $350 million charcoal business, Smith Boyle and Warren had a lot to discuss during…

Bata Case Study

The restructuring and re-engineering of the Company was largely possible due to the continuous and sustained efforts put in by Mr. Villagran. He glanced through the report he had presented to his team a year ago. “Operational Restructuring” was the title he had given it. Closing cash drain stores, renovating few existing ones and large…

3m Executive Summary

Over 50,000 patents extended over 13 technology platforms ranging from abrasives to polymers ¦ Global company – companies in over 60 countries and 139 plants worldwide ¦ Strong recognition for standard innovations with practical applications ¦ Operational efficiencies – cost of sales declining and margin % increasing over the years ¦ IBD’s new strategy was…

A Stage Model for Transitioning to Kam

A stage model for transitioning to KAM Iain A. Davies, University of Bath, UK* Lynette J. Ryals, Cran? eld School of Management, UK Abstract This paper investigates the under-researched area of key account management (KAM) implementation through a systematic review of the literature, syndications with a panel of industry exemplars, and a survey investigating how…

Term Paper by Jasim

Culture is an extremely broad and encompassing term. It includes what we have learned, our history, values, morals, customs, art, and habit. Marketing takes place within a given culture. Marketers should know that experience, history, values, morals, customs, art, habit, etc. vary within a given culture requiring different marketing programs. Not everyone in the same…

Marketing Communications Notes

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international…

Economics Assignment

Seher Naseem Alam BBA a. Define carefully what is meant by a demand schedule or a curve. b. State the law of (downward sloping) demand. c. Illustrate the law of downward sloping demand with two cases of your own experience. Answer to a: Demand curve, which graphs the demand schedule, shows how the quantity demanded of the good…

Analysis of Marketing 3.0 by Philip Kotler

Marketing 3. 0 Authors :  Philip Kotler Hermawan Kartajaya Iwan Setiawan ISBN No: 978-81-265-2619-2 INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3. 0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative….

Designers Guild

A professionally managed textile company, offering a wide variety of bed accessories. Viz. , bed linen, towels, blankets and throws etc. , Company has good administration, customer service and an excellent strategy of direct marketing. Company offers respectable and quality services to its customers while protecting their privacy. It is providing a gift-wrap option for…

E Bike Marketing Plan

EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the…

Fashion Brand Louis Vuitton

The anatomy of the luxury fashion brand Received (in revised form): 9th September 2008 Antoinette M. Fionda is a PhD student specialising in Luxury Fashion Marketing at Heriot-Watt University. Previously, Antoinette worked in both the Fashion and the Luxury Fashion sectors in a variety of areas from design to management and consultancy. Christopher M. Moore…

Perfect Competition

Perfect competition is a market structure with large number of buyers and sellers. There are no barriers to entry into the industry. Firms sell identical products that are perfect substitutes each other. In addition, they are well informed about prices and no have government intervention. Transport cost is negligible hence do not affect pricing. Price…

Marks & Spencer Operations Management

The Company- A journey from cave to modern civilized societies, Marks and Spencer from a single market stall to a giant international multi-channel retailer has travelled over 129 years to establish its deep roots all over the world with 766 UK and 418 international stores. Marks and Spencer stores are spread over 50 territories worldwide…

Strategic Management on Lenovo

Sequential learning in a Chinese spin-off: the case of Lenovo Group Limited Wei Xie1 and Steven White2 School of Economics and Management, Tsinghua University, Beijing 100084, China [email protected] tsinghua. edu. cn 2 INSEAD, France steven. [email protected] edu 1 This paper analyzes the learning process and sequential capabilities development in Lenovo, China’s most successful PC manufacturer,…

Marketing Study of a Tutorial Services Agency

Marketing study determines the reliability of the entire study. The chapter depicts the past and future demand and supply for the service and analyses to determine the market position of the proposed project. Marketing is defined as the area of management responsible for researching and satisfying customer needs. (University of Auckland Business School, n. d….

Brand and Nescafe

The beginnings of Nescafe can be traced all the way back to 1930, when the Brazilian government first approached Nestle. At that point Brazilian coffee meets Swiss science. Nestle’s coffee researcher Max Morgenthaler, and his team set out immediately to find a way of producing a quality cup of coffee that could be made simply…

Focused Differentiation

This type of strategy works on targeting narrow market niche where buyers needs and preferences are distinctively different. It offers attributes that appeal specifically to the niche member and more often they can be custom made. Marketing of the product under this kind of strategy is by communicating how product offering does the best hob…

Analysis on the Three Growth Options

In this kind of value chain and set-up, the first applicable strategy to be used is broad differentiation strategy because of their broad market and large product line. In order to be a successful firm the following things should be emphasize and strengthen by the company: They must access to scientific researches and latest updates…

House of Quality

The House of Quality by John R. Hauser and Don Clausing Harvard Business Review Reprint Design is a team effort, but how do marketing and engineering talk to each other? Digital Equipment, Hewlett-Packard, AT&T, and ITT are getting started with it. Ford and General Motors use it – at Ford alone there are more than…

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