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Marketing Research Paper Topics & Free Essay Examples

Marketing Study on Portable Water Cooler

Executive Summary Breeze Waters will introduce a bottled water cooler that is portable and easy to bring outdoors and will provide cool/cold water anytime, anywhere. The product’s main feature is its portability. Bottled water coolers are mostly indoors and are place in a fixed spot in vicinity. Our product will take on the mobility of…

Services Marketing

Australasian Marketing Journal 18 (2010) 41–47 Contents lists available at ScienceDirect Australasian Marketing Journal journal homepage: www. elsevier. com/locate/amj How the local competition defeated a global brand: The case of Starbucks Paul G. Patterson *, Jane Scott, Mark D. Uncles School of Marketing, Australian School of Business, University of NSW, Sydney, NSW 2052, Australia r…

Project Report on Apple Inc.

I undersigned ………………………a student of T. Y. B. B. A. , here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R. P. Bhalodia College, Rajkot. This work has not been previously report submitted to any other…

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Global Marketing Communication Decisions

Sales promotion is any paid, short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that entitles…

Perception: Marketing and Consumer Behavior Challenge

When students finish this chapter they should understand that: • Perception is a three-stage process that translates raw stimuli into meaning. • Products and commercial messages often appeal to our senses, but we won’t be influenced by most of them. • The design of a product today is a key driver of its success or…

Analysis of Marketing 3.0 by Philip Kotler

Marketing 3. 0 Authors :  Philip Kotler Hermawan Kartajaya Iwan Setiawan ISBN No: 978-81-265-2619-2 INTRODUCTION In this new book, written by Iwan Setiawan, Hermawan Kartajaya and Philip Kotler titled Marketing 3. 0: Values-Driven Marketing or the human-centric era is the age where consumers will be treated as human beings who are active, anxious, and creative….

E Bike Marketing Plan

EXECUTIVE SUMMARY : This marketing plan examines the launch of a human-electric hybrid bicycle called e-bike by the world’s largest motorcycle manufacturing company HONDA, in China. We all know that the Global Warming is a serious issue to be addressed. This is the right time to realize the importance of eco-friendly products to save the…

Marketing Study of a Tutorial Services Agency

Marketing study determines the reliability of the entire study. The chapter depicts the past and future demand and supply for the service and analyses to determine the market position of the proposed project. Marketing is defined as the area of management responsible for researching and satisfying customer needs. (University of Auckland Business School, n. d….

Marketing Mix: 4Ps

Using my questionnaire results and other information I have gathered on cinemas, I will write a report advising the directors of Strobe Leisure on how they could increase their market share from within the local area. My report will be based on the main areas of the marketing mix, the four ‘P’s’ are: Product Price…

Business Aims and Objectives and the Marketing Mix

What defines an aim is a long term cooperate aim that an organization intends to achieve; it’s the overall purpose. For instance, a business may want to make additional income in comparison to the previous year. In addition to this corporate aim, a business might consider increasing their receipts by putting offers on specific products…

The Determinants Of Customer Satisfaction In Airline Industry Tourism Essay

Introduction Customer satisfaction has been established as a psychological construct that involves the feeling of client ‘s wellbeing and pleasance which consequences from obtaining what he or she hopes for and expects from devouring an appealing merchandise and/or service ( Florian and Maren, 2007 ; Christian, 2005 ; Abraham and Taylor, 1999 ) . While…

Difference Between Customer Care And Customer Service Tourism

Its said that no issue how many different types of clients are about but it is ever believed that the attacks to them should ever be the same. I.e. a high quality service or merchandise delivered in a unfastened, professional manner at a reasonable and suited rate, client attention means guaranting for transport your positive…

Measuring Customer Satisfaction Index at Maruti True Value

Measuring Customer Satisfaction Index at Maruti True Value In a competitory market place where concerns compete for clients, client satisfaction is seen as a cardinal discriminator and progressively has become a cardinal component of concern scheme.Customer satisfaction is an unsure and abstract construct. Customer satisfaction is a step of client outlook from the merchandises and…

Marketing Mix Essay Analysis

The new event of procedure scheduled in the recent epoch is the launch of e-Business. This procedure is fundamentally an extra method for the growing of productiveness and an addition in the zone of net income for the concern that is involved. The cardinal construction of the e-Business is the active public-service corporation of the…

Marketing Strategy Analysis For Kingfisher Airlines Tourism Essay

Kingfisher Airline is a private air hose based in Bangalore, India. Around 66 % of Kingfisher Airlines is owned by Mr. Vijay Mallaya United Beverages Group through his keeping companies. Other investors include fiscal establishments and single investors. Kingfisher Airlines started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts….

Customer Relationship Management In Hospitality Industry Importance Tourism Essay

CRM entails all facets of interaction a company has with its client, whether it is gross revenues or service related. It even uses engineering to streamline procedures that impact client trueness, service bringing and quality direction. Today, concerns are confronting an aggressive competition and they have to do Attempts to last in a competitory and…

Evaluation of the Company's Current Marketing Strategy

Cable TV segments their market by customer’s interest and need. They provide wide variety of TV plans to customers according to their interests. In short, Cable TV adopts the psychographic segmentation which divides buyers into different groups based on social class, lifestyle or personality characteristics. Variety of TV programs to suit different lifestyle and personality….

Customer Loyalty And Satisfaction Tourism Essay

Customer trueness and satisfaction are of import in any service industry ; nevertheless, they are particularly of import in the hotel industry. When a client is satisfied with their experience at a hotel, so they will so mention that hotel to their friends and household, every bit good as continue to utilize the hotel themselves,…

Marketing Communications Plan To Launch A New Brand Marketing Essay

Description Hydra is to be launched as a premium trade name for still unflavoured and flavored H2O. It would be available in two sizes of 750ml and 330 milliliters each. The bigger bottle is to be made available in athleticss battalion and the smaller in a screw cap. Along with unflavoured H2O, Hydra offers four…

Introduction To Oman Oil Marketing Company Information Technology Essay

Database can be considered as a bank of informations. Its an indispensable manner for informations aggregation, storage and retrieval ; facilitates the transmutation of informations into information and the direction of both informations and information. I will be depicting Database System used Oman Oil Marketing Company S.A.O.G ( OOMCO ) . Introduction to Oman Oil…

Introduction To Social Media Analysis Marketing

Introduction to Social Media Analysis Peoples are speaking about you-your company, your merchandises, your people. With modern, digital communications tools, theyre printing their ideas to a world-wide audience. They write on web logs and in on-line communities, and they portion images and pictures on popular sites, such as MySpace and YouTube. Sometimes, the issues they…

Marketing and Samsung Electronics Samsung

Planning Dream Home road shows. Expanding its sales network. Revamping sales infrastructure. Samsung Marketing Academy В± set up to train renting sales force and shop demonstrators. Core value: Approach market through technology and design leadership. Launching hi-tech and contemporary products with hazel and speed. Target is not only number driven but also about acquiring and…

Marketing In Digital Age Marketing Essay

William Rosenberg, the pioneering enterpriser of Dunkin ‘ Donuts ( DD ) , had a really simple doctrine: “ The foreman is the client. ” By implementing Rosenberg ‘s doctrine, DD operates 7,000 mercantile establishments in 40 states and sells 4 million doughnuts and 2.7 million cups of java daily. Tesco, the taking British supermarket,…

Analysis of TV Advertisement

Lynx is a company that makes deodorant and other toiletries. This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males. Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and…

Marketing: Milk and Products Essay

1. Identify macro and micro environmental factors which influence selling determinations and explicate how they apply to your chosen company. You should utilize analysis tool to use to the company: SWOT. PEST. and Five-Forces analysis. ( Outcomes 2a ) – Micro environment: the market comprises all facets of a market which affect the company’s relationship…

Marketing Research Energy Drink Market Brazil Essay

The intent of this research was to measure possible chances of administering new energy drink V-Fusion+Energy® in Brazil. Having performed secondary market research. we were able to analyse economic. political. legal. cultural. and societal factors that affect Brazil’s concern environment. We besides explored current market chances in Brazil and performed elaborate analysis of energy drink…

Telstra SWOT Analysis and Marketing Strategies Essay

IntroductionTelstra Corporation is a telecommunications and information services company. It provides a scope of services including fixed line services. Internet entree. and concern services. Telstra is the market leader in the telecommunication industry in Australia. with one of the most outstanding trade name names. However. its merchandises and operating services face an increasing menace from…

Marketing Logitech

This will assist in ensuring security of files, give reservations, check body temperature as well act as a digital photo display. The packing will Include a USB cord to charge the mouse, a pair of AAA batteries to power it up, an instruction manual and a carrying case. 3. Augmented Product – A warranty of…

Finagle a Bagel Marketing Mix

Suburban stores are totally different. You really have to have an owner/ operator mentality. You have to be mature and you have to be able to run the business like it’s your own business. What we always try and convey or sell to people who might join our company is, “If you want to be…

Indianapolis Colts Marketing

The process is then filtered down to managers (coaches) who are able to exploit employees (players) strengths that would have otherwise gone UN-noticed and fill their systematic needs. As a result, the end consumers (fans) and sponsors are able to make themselves or their company synonymous with a winner. The key to this formula is…

Final Marketing Plan Presentation

The Allocate Corporation Is the largest publicly held personal lines property and casualty Insurer In America. Allocate provides Insurance products to approximately 16 million households. Allocate was founded In 1931 and became a publicly traded company In 1993. Listed on the New York Stock Exchange under the trading symbol ALL and widely known through the…

Flower Cultivation and Marketing in Bangladesh

Executive Summary: Bangladesh Is one of the largest flower growing countries In south-East Salsa where great varlets of the same are produced In abundance. The scope, land, parent stocks, labor and other natural resources available have contributed towards making Bangladesh an exporter with great opportunities. There is no well planned and highly decorated flower cultivation…

Consumer Behavior Essay

Reginald Jones D03342926 Consumer Behavior Week 7- Course Project “Nivea Active 3” Market Analysis As one of the leading international skin care companies we are close to consumers, offering them compelling, innovative products. With more than 125 years of experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for…

Marketing Mix of Telenor

EXECUTIVE SUMMARY Telenor was launched in Pakistan in March 2005. Despite facing fierce competition it has managed to make its mark in the telecommunication industry and captured a huge consumer base. It is a provider of high quality telecommunications and media communication services and is ranked, as the 7th largest mobile operator in the world, and…

Marketing Management Example

In competitive market, the competitors always appear and try to win the market share from your hand through penetration pricing strategy. Some of them will success because their business model is completely set up with price factors. If you cannot keep pace with their competitive price, you have to make differentiation. A successful differentiation will…

Marketing of Nokia

Nokia Introduction Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is an international communications company, focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones, with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for…

Marketing Strategy of Bionade

I Marketing Strategy Plan 1 Company and Product 1. 1 Company overview The “BIONADE GmbH” is a small German manufacturer and distributor of the organic lemonade brand “Bionade”. The family-owned-enterprise has 107 employees and is located in Ostheim, a small town in the northern Bavaria region of Germany. Sigrid Peter-Leipold is the industrial business manager,…

Apple Inc Marketing Case Study

Operational Balanced Scorecard: Apple, Inc. Increasing customer expectations and a rapidly changing market are continually putting pressure on Apple to maintain a balanced scorecard. From the information reviewed, it is evident both financial and non-financial measures of Apple operations constitute the management of their strategic decisions and evaluations of the cost of quality measures. Using…

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove

An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media, in…

Advertisements and Their Impact on Consumer Buying Behaviour

ABSTRACT Advertising is a subset of marketing, a form of communication intended to persuade people to purchase or take any action with respect to the products or the services. In today’s world, firms don’t hold back in spending millions of dollars on advertising and marketing. The obvious reason being that the competition is very high…

Influences of Advertising to Consumer Attitude Towards Buying a Product

THESIS STATEMENT Advertisements are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people…

Marketing Plan of Emirates Airline

Introduction With just purely two aircrafts, the Emirates airline was established in the year 1985 by the ministry of Dubai. After two decades Emirates has expanded its empire with 83 aircrafts soaring to 78 destinations in more than 55 countries worldwide. Emirates Airlines has a one of the largest number of cabin crews hailing from…

Marketing Communication Plan Panama

A Marketing Communication Plan for Panama 2nd Edition Written by: Nicoline Becker Table of content 1. Introduction 2. Background 3. The Situation Analysis Company Analysis Competitor Analysis Consumer Analysis Product Analysis SWOT- Analysis 4. Marketing Communication Objectives 5. Marketing Communication Strategy 6. Marketing Communication Mix The core concept Sales promotion 7. Planning 8. Budget 9….

International Marketing Plan - Apple

Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP,…

Cp Rice Global Marketing

Table of Contents 1INTRODUCTION5 1. 1COMPANY BACKGROUND5 1. 1. 1History of C. P. Company5 1. 1. 2C. P. INTERTRADE CO. , LTD, the trading arm of C. P. group & major distribution of C. P. Thai rice5 1. 2ORGANIZATION STRUCTURE6 1. 3REASON FOR CONDUCTING INTERNATIONAL MARKETING ACTIVITIES6 1. 4PRODUCT OVERVIEW7 1. 4. 1C. P. Main…

Marketing Approaches of Nike and Li-Ning

Introduction Nike Target Market Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports…

B2B & B2C Marketing

List Of Contents 1Introduction2 2Marketing2 2. 1Direct Markteting2 2. 2Digital/Internet Marketing3 2. 3Advantages & Disadvantages3 3Ethical and Legal Issues4 3. 1Ethics4 3. 2Legal Issues4 4B2B & B2C5 5Databased Marketing8 6Conclusion8 Introduction “Marketing is the management process responsible for identifying , anticipating and satisfying customer requirements profitably“ (The Chartered Institute of Management) Marketing is as old…

Marketing of Roche Pharmaceutical Ltd

Introduction Company Background________ Today Bangladesh stands on the juncture of economic emancipation. The stage is set for rapid growth and development in every sector of the economy. Success lies in the ability to adapt with changing times. The Roche Group is a leading international healthcare company with principal businesses in pharmaceuticals, diagnostics and vitamins. The…

International Marketing Strategy

BA (Hons) Marketing – 3rd year Mathieu Chomarat: 06110827Portobello College Year 2006-2007 International Marketing Strategy Assignment 2: Ikea Case Study Lecturer: Carmel GernonRoom: F6 Table of Contents A Brief Introduction to the essay:1 Macro-environment of Ikea in Brazil:1 Politic and legal environment:1 Economical environment:2 Social environment:3 Technological environment:4 Environmental factors:4 Market strategy entries:4 Wholly owned…

Marketing analysis of Dior

1.0 Introduction The benchmark of human appeal always increases for both man and woman. From the era of shabby clothes to noble fashion, from de-emphases to emphasis skin care and toilette. Those of the changes label human civilization. Nowadays, the standard of toilette and fashion are very demanding. It is difficult for substantial fashion enterprises…

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