Introduction News reports on natural disasters have an


News reports on natural disasters have an essential audience appeal and are frequently deemed as the biggest stories, aiming the general public, and are recalled as the longest (Sood, Stockdale & Rogers, 2012). Similar to a drama, news stories about natural disasters capture audience awareness, help emotional identification, and increase the significance of human actions or deeds (Sood, Stockdale & Rogers, 2012).

On January 13, 2018, Mayon Volcano, which is considered as the country’s most active volcano, was seen to have emitted lava and formed ash clouds around its atmosphere, which caused nearby residents for immediate evacuation.

It was also reported that over 90,000 residents living near the vicinity of Mayon have transferred to congested relief centers, where authorities have advised of sanitation problems. With that occurrence, two of the country’s well-known rival as well as leading media establishments namely: ABS-CBN Corporation and GMA Network were able to capture and witness the disturbance of the volcano and its effects to the citizens of Albay through their broadcast and online media platforms.

According to the National Geographic, it was in 1616 when the Mayon Volcano first erupted. The eruption of Mayon Volcano last January 13, 2018, was marked as the 58th time. Among the historical records of Mount Mayon’s outbreaks, the deadliest incident happened in 1814, which led to the demise and devastation of more than 1200 people and their homes.

The Philippine Institute of Volcanology and Seismology (PHIVOLCS) raised the alert status to Alert Level 4 on January 22, 2018, because of the possible moderate volcanic eruption, extending the coverage of the danger zone around the volcano to 8 kilometers (km) from the crater.

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Despite the hazardous state of Albay, ABS-CBN News Online reported that the tourism of Albay has acquired over P5 million pesos in revenue while GMA News Online said that the local government of Albay noticed a 10-percent growth in tourist arrivals between January 2017 to January 2018. In addition to that report, one of the prominent landmarks in Albay, the Cagsawa Ruins, earned 25 percent in tourist arrivals with over 19,000 guests, who have visited the said sight in the same month.

The Albay Provincial Disaster Risk Reduction and Management (PDRRM) presented a list of locations that are safe points where tourists and visitors can witness Mayon Volcano’s lava flowing such as the Cagsawa Ruins, Daraga Church, Legazpi Boulevard, Lignon Hill, and Quituinan Hills. Despite the increase in the tourism and hospitality industry of Albay, the Mayon Volcano has also caused distress upon many farmers, who resides and works on the lower slopes, as ashes ejected by the volcano destroyed their farm crops and puts their health at risk.

Mass media holds a significant function in expanding the awareness of a destination, its image, and the motive of tourists’ in visiting a specific destination (Gartner, 1993; Gartner & Shen, 1992; Govers, Go, & Kumar, 2007). Moreover, the media have fulfilled their essential role in escalating for the recovery of mass tourism in the present society as well as its generalization (Yeo, 2011).

Journalism has always been growing and adjusting in any particular era. As the emergence of technological advances progresses, the Internet has enriched the literature of both journalism and technology. Technology paved the way for online journalism, which is considered to be a product of technological innovation (Xu, 2015). Deuze and Dimoudi (2002) as cited in Xu (2015) argued “Online journalism can be considered as journalism practiced online – not as journalists writing about the internet.”

In order to present the best reports, online news media are capable of controlling their format and one of which is through multimediality where texts, images, both still and moving, graphics, and videos are altered and merged into a common digital style (Carpenter, 2010; Wise, Bolls, Myers, & Sternadori, 2009) as cited in Chung et al (2012).

News consumption is an essential aspect of everyday life in modern societies (Bogart 1989 as cited in Mitchelstein and Boczkowski 2009). Van Dijk (2009) as cited in Xu (2015) mentioned, news should be considered as a form of “socially situated text.”

According to Pew Research Center for People and Press (2008) as cited in Clark (2010), for the past 10 years, the number of people consuming news from traditional sources like print, television, and radio has decreased, while the number of consumers reading online news has increased. People look for news on demand and find it on the Internet (Clark, 2010).

In order to present the best reports, online news media are capable of controlling their format and one of which is through multimediality where texts, images, both still and moving, graphics, and videos are altered and merged into a common digital style (Carpenter, 2010; Wise, Bolls, Myers, & Sternadori, 2009) as cited in Chung et al (2012).

Xu (2015) in his study found out that a journalist emphasized the trend in online news media: “…I do believe online news media will become the most popular channel for consuming information. Text, pictures, soundtracks, and videos are converged within online news media, which makes it a perfect platform to disseminate news in different forms. With the acceleration of internet speed, the momentum towards becoming the mainstream media is quite obvious for online news media.”

Disaster tourism is defined as a form of tourism in which tourist can learn the present situation in the disaster area and can support the regional economy by spending money in the local market (Nagai, 2012).

On the other hand, adventure tourism is seen as a form of tourism that has an element of risk and danger and gives the traveler a sense of challenge and exhilaration (Patterson & Pan, 2007). It involves tourists with a sense of risk-taking behavior. Risk-taking behavior is any action that is consciously or unconsciously done, with a perceived uncertainty about its outcome and or its possible benefits to oneself or others (Trimpop, 1994).

In this study, news framing was utilized as it tackled how news events, such as the eruption of Mayon Volcano were portrayed or covered by media, in an attempt to expound the intricate or abstract notion in common terms (Hallahan, 1999). Media framing is an aid for understanding the effects of news media content for issues that are subject to different presentations and interpretations (De Vreese, Boomgarden & Semetko, 2010).

The study aims to identify whether the online news articles published by ABS-CBN News and GMA News influenced and motivated tourist to visit the vicinity of Mount Mayon despite its eruption and alarms in January 2018. Therefore, it is relevant to look at the news reports, analyze and understand whether these online news reports indeed motivate people to visit Mount Mayon.

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Introduction News reports on natural disasters have an. (2019, Dec 07). Retrieved from

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