Essays on Cola Wars

Cola Wars Continue
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Cola Wars Continue: Coke and Pepsi in 2010 1. Why, historically, has the soft drink industry been so profitable? Soft drink industry is profitable because the industry has concentrated revenues between 2 major players and it is virtually impossible for a new player to compete with the key players. The industry giant’s wield power over the retail outlets. Convenience stores, vending machines, fountains are widely distributed and hence they don’t have the power to bargain over pricing issues and they…...
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