Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Consumer Buying Behaviour: Toothpaste
This sample essay on Consumer Buying Behaviour Of Toothpaste provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion. Sales promotion has become a ubiquitous element of marketing, and therefore of the customer’s purchase environment. They offer direct inducements to act by providing extra worth over and above what is built into the product at its normal price. These temporary inducements are offered usually…...
Consumer Behavior
History of Kfc Ethical Issues in India
The following academic paper highlights the up-to-date issues and questions of Kfc Ethical Issues. This sample provides just some ideas on how this topic can be analyzed and discussed. Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. It operates in 74 countries and territories throughout the world. KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become…...
EmploymentEthicsMarketingReputation
Disneyland Advertisement
The sample essay on Disneyland Advertisement deals with a framework of research-based facts, approaches, and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Question: This is an advertisement for Disneyland Paris. How does the writer try to persuade the reader that Disneyland Paris is an attractive holiday resort for families? To analyse how the writer tries to persuade the reader that Disneyland Paris is an attractive holiday resort for families I must first assess how…...
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Marketing Environmental Factors
This sample paper on Marketing Environmental Factors offers a framework of relevant facts based on recent research in the field. Read the introductory part, body, and conclusion of the paper below.This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives to Ackermann view of social responsibility to the company’s marketing decisions and activities will be analyzed, along with explanations of how ethical…...
BusinessChinaMarketingResearchSocial Responsibility
Cross Elasticity Of Demand Graph
This sample essay on Cross Elasticities provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion. Elasticity is a measure of responsiveness. It shows us how much something changes when there is another change in one of the other variables that determines it. There are three elasticities of demand that we consider, price elasticity of demand (PED), income elasticity of demand (YED) and cross…...
Consumer Behavior
Overview of Food Inc Essay
The sample paper on Food Inc Essay familiarizes the reader with the topic-related facts, theories, and approaches. Scroll down to read the entire paper.Compare and Contrast 1 1/18/13 Compare and Contrast GMO’s: Good or sad? “And… they’re [GMO’s] curing cancer?! “. In the “Nine Things You Should Know About Genetically Modified Organisms” article, the author Melissa Leon, tells the reader the pros of Genetically Modified Organisms, GMO’s, and how they can benefit humanity in the near future. In the film…...
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Terracog Case Study
The following academic paper highlights the up-to-date issues and questions of Terracog Case Study. This sample provides just some ideas on how this topic can be analyzed and discussed. TerraCog Case Study Background TerraCog, Inc. is a privately held company specializing in high quality GPS and fishing sonar equipment. Although TerraCog was not always first to market with their new products, they were known for surpassing their competitors in addressing consumer needs because of their innovation in creating exceptional product…...
Case StudyEducationInnovationLearningSalesStudy
Advertising Stereotypes
Advertising is one of the fields that humans are constantly involved in. With the mere fact that humans are all consumers in every way, advertising has become very critical and widely used. However, despite the importance that advertising plays in the society, it has still remained as one of the most utilized fields but constantly ignored and often left unnoticed (Cook 1). Advertisements aim to promote and endorse the products that they address; in addition, they provide the established authority…...
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Mac Cosmetics Slogan
This sample essay on Mac Cosmetics Slogan offers an extensive list of facts and arguments related to it. The essay's introduction, body paragraphs, and the conclusion are provided below.External factors such as political, legal, social, ecological, cultural, technological and business ethics will be discussed. MAC Cosmetics slogan reads, “Professional makeup artist quality cosmetics” (MAC Cosmetics). This slogan allows the consumer to know that MAC makeup is so good makeup artist use it. It allows the consumer to connect the dots…...
BehaviorBusiness EthicsCelebrityMarketingPerception
The Cadbury Gorilla Advertisement Analysis
The essay sample on Gorilla Ad dwells on its problems, providing a shortened but comprehensive overview of basic facts and arguments related to it. To read the essay, scroll down. Anuj Kwatra – U110009 Hitesh Agarwal – U110024 History of the Ad Gorilla Ad is a British advertising campaign launched by Cadbury Schweppes in 2007 to promote Cadbury Dairy Milk-brand chocolate. It was a 90-second television and cinema advertisement, which formed the centre piece of their new ad campaign. It…...
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Gloria Steinem Biography
The following academic paper highlights the up-to-date issues and questions of Gloria Steinem Biography. This sample provides just some ideas on how this topic can be analyzed and discussed. Gloria Steinem is one of the most well known and respected leader of the feminist movement in America. Her writings and speeches have impacted the way women’s issues are perceived and understood in the last half a century or so. Alongside Betty Friedan, Bella Abzug and Shirley Chisholm, Steinem has carved…...
BiographyFeminismJournalismMagazinePersonalityPolitics
Impact Of Social Media On Consumer Buying Behaviour Research Paper
This sample of an academic paper on Impact Of Social Media On Consumer Buying Behaviour Research Paper reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans, social media in not only about people reading and disseminating information, but also how they share and create content for others to participate. The use…...
BehaviorCommunicationEntertainmentInternetMarketingMedia
Ethical Issues In Advertising
This sample essay on Ethical Issues In Advertising provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Assignment: Ethical considerations in respect of advertising, sales promotion, pricing, product packaging and obsolescence. 2011 Introduction Ethics is concerned with what is right and what is wrong. Ethics relate to moral evaluations of decisions and actions as right or wrong on the basis of commonly accepted principles…...
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Second Cup Case Study
This sample essay on Second Cup Case Study provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Running head: CASE STUDY: SECOND CUP Case Study: Second Cup Audrey Fortin, Joshua Hartson, Ashley Jardine, & Andie Walker Turner St. Lawrence College Marketing Principles Kip Tuckwell November 28th, 2011 Case Study: Second Cup Second Cup’s strengths are: * They offer a unique coffee experience. Second Cup…...
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Call Center Evaluation
This sample of an academic paper on Call Center Evaluation reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Managers with the ability to analyze the performance and business trends from the established metrics measurements will have valuable tools to make decisions, thus creating a successful operation and a positive work environment The Frontline The frontline of a timeshare call center consists of two types of employees; inbound all-takers and outbound call-makers…...
CreditCredit CardEmploymentSales
Primary Demand Advertising
This sample of an academic paper on Primary Demand Advertising reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . |…...
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Rohm And Haas Case Study
The following sample essay on Rohm And Haas Case Study discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.ROHM AND HAAS CASE WRITE-UP Problem Statement Rohm and Haas have a great product with the potential to make millions of dollars; however the end user is not aware of this product or its potential benefits due to their uninspiring promotional strategy, which really has only targeted…...
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Sample Essay on Transcom Bangladesh
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we’ll call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather…...
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POB Sba Analysis for Opening a Restaurant
The following sample essay on Pob Sba discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down. Principles of business s. b. a. – Marketing Francis’ Breakfast and Lounge Name- School: School Code: Candidate # Subject: P. O. B Objectives We strive to survive the challenges of opening a new restaurant for the first year and a half especially in the tough economic times. We aim…...
CompetitionCookingEmploymentHobbyRestaurantSales
Dairy Milk Advertisement
The following sample essay on Dairy Milk Advertisement discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.In this essay I shall be discussing two Cadbury’s adverts, the current (2007) Dairy Milk advert and the 1980’s Milk Tray advert. I shall be looking at whether these adverts are effective or patronizing. The Cadbury’s “Dairy Milk” advert is about a drum playing gorilla playing to the Phil…...
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Sample Essay on Lost in Translation Essay
Controllable elements, such as product, price, promotion and the channels of distribution have to be adapted to the target market. AOL (America Online) is market leader in the American domestic market in providing fast and reliable Internet Services. The company implemented their product and services successfully in the US and wanted to use the same strategy to enter foreign markets. The management was hoping to achieve the same popularity, success, and revenues in the foreign market in this case Brazil,…...
BrazilCommunicationMarketingMarketing StrategyTranslation
Disney Marketing Strategy
This sample essay on Disney Marketing Strategy offers an extensive list of facts and arguments related to it. The essay's introduction, body paragraphs, and the conclusion are provided below.This takes great planning and heavy research to make sure hat the Wall-E is being marketed as the right product, at the right price, sold in the right place, and promoted the best way. Some ways this can be done is by targeting a specific market location, identifying potential buyers (as well…...
BusinessMarket SegmentationMarketingMarketing StrategyStrategyTarget Market
Restaurant Marketing Research
This essay sample on Restaurant Marketing Research provides all necessary basic information on this matter, including the most common "for and against" arguments. Below are the introduction, body and conclusion parts of this essay.It Is difficult to find theme restaurant In Juror Barr, Hereford it is undoubtedly a good market opportunity for us to recommend this business to the client. In order to survey the feasibility of opening a theme restaurant in Juror Barr, we have Interviewed sixty respondents by…...
BusinessHobbyLifeMarketingRestaurantTraveling
Personal SWOT Analysis
This sample of an academic paper on Personal Swot Analysis reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.SWOT Analysis:Evaluate Your 7 Strengths & 7 Weaknesses When speaking about a SWOT Analysis, this is a way of doing some serious self-reflecting and figuring out what your internal as well as external strengths and weaknesses are. Think of it as a pro and con list about you! SWOT stands for strengths, weaknesses,…...
Human NatureMarketingMarketing StrategyStrategic Management
IMC Mix: Arguments For and Against
This sample essay on Imc Mix provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.As defined by the American Association of Advertising Agencies, integrated selling communications ( IMC ) is a construct of marketing communications be aftering that recognizes the added value of a comprehensive program ( Elliott, 2012, P:491 ) . Companies that sell merchandises or services use some or all of…...
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Service Delivery System Example
The essay sample on Service Delivery System Example dwells on its problems, providing a shortened but comprehensive overview of basic facts and arguments related to it. To read the essay, scroll down.The Lewis Partnership is in my opinion a very well organised company. Through their description in the first edition of their Occasions Magazine the reader gets in a “world of dreams” hopping to be there and to have the possibility to see it with the own eyes. The description…...
CustomerHotelHuman NatureRestaurantServiceWork
Fairy Liquid Advert
This essay is going to discuss the ‘Fairy Aromatics’ washing up liquid advert. The advert is to promote the new fragrances and bottle shape that Fairy has recently introduced. This advert does not have a narrative. Instead it just uses a series of bright, eye-catching images in modern colours to make you remember the advert, and hopefully the product too. The advert is in three main parts, one to advertise each of the three new fragrances. The first part shows a woman…...
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Finding Target Audience in Marketing
There are many languages used in the advert, but the ones that I thought of straight away are shocking, aggressive and factual. I found it shocking, because the dog is happy as if the owner hasn’t taken the dog for a walk. Now the dog says he’s going for a swim, but then he changes his mind, because the river looks cold and dirty plus the owner didn’t bring a towel, instead he bought a sack. When the dog says the…...
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Where Can I Watch Religious Tv
There are many different types of religious programmes, and seeing that there is so much choice over the five terrestrial channels, the importance of religious television has started to drop. The decline in the viewing of sacred programmes brings forward two major questions: Are people less interested in watching such programmes, or are they, as a society, not as religious as they once were? Religious programmes have always been present for as long as the television has been around. An…...
CultureMagazineNewsReason
Ford Fiesta Joyride
The storyline for the Ford Fiesta is a woman who looks young, about twenty to twenty five year old and a around the same aged boyfriend, driving through a town. The couple look like they are on holiday because it is sunny and they are driving alongside a beach. They get stuck in traffic. The woman then quickly drives out of the traffic line and drives down through some narrow streets. At this point the camera gets good close ups…...
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Importance Of Positioning
The role of Positioning for a business organization Nowdays, in the business world it is important to know of every aspect that an organization is going to be into. Market positioning is one of the important roles for advertising and promotion and so do in marketing. It is where an organization needs to be aware of, whether they should position themselves in other related perhaps a more challenging market. According to Belch & Belch (2009, p. 56), positioning is defined…...
CommunicationHuman NatureMarketingMicroeconomics
The Nespresso Revolution.
The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee – with exquisite crema, tantalizing aroma and full-bodied taste –just like skilled baristas. ‘ A profitability ” close to levels registered(recorded) in the industry of the luxury The Nespresso story began in the 1970’s when Nestle, the world leader in food, anticipated the growing gourmet coffee market and decided to take espresso inventor Luiggi Bezzera’s original concept a step farther.…...
CoffeeMarketing
The Four Ps of Marketing.
The major marketing management decisions can be classified in one of the following, product, price, place, and promotion. These variables are known as the company’s marketing mix or the 4 P’s of marketing. The purpose of this report is to analyze the four components of the marketing mix of the Goya Food brand. Goya Foods was founded in 1936 by Prudencio Unanue . With more than 1,500 items available today, Goya Foods Inc. is the largest Hispanic-owned company in the…...
CommunicationGrocery StoreMarketing
Skechers Advert
The Live advert takes up the whole page apart from the border at the bottom with the company name, “Schwarzkopf” on it. The effect of this is that they want the company name to stand out as well as the product and to be separate from the product. The Skechers advert takes up the whole page, the effect of this is that they want the whole advert to stand out. The Live advert is in colour. The advert needs to be in…...
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The Power of Accents in Nancy Ads
The focus in both adverts stays sharp throughout usually. In the “Nancy” advert when the doll is shown with the girls face the camera slowly focuses out to give the girls face a more beautiful complexion with blemish free skin. This could possibly make the child think that’s what they will look like if they possess this product. Since the boys advert seems to have more of a narrative towards it the dialogue is slightly different in comparison with the…...
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Marketing Campaign Essay
The campaign that I have chosen to discuss is the next big hit from the Rockstar series “Max Payne”. This is the third instalment of the series and it’s set to be bigger and better than its predecessors. The advertising campaign the campaign had budget of just over £15milion. The game was set to be released on the 15th of May 2012 with the campaign beginning on the 15th of February. It was an international campaign covering most economically developed…...
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The Nestle Company Report
The following sample essay on The Nestle Company Report. Submission of term paper on Nestle Company Dear Madam, The term paper at your hand is a report on Nestle Company. You assigned us to prepare this task as the part of this course requirement. While writing this term paper we have tried our best to follow your instruction given in class. This term paper will fulfill the requirements of the course and help us to learn the practical experience of…...
CommunicationHuman NatureMarketingMarketing StrategyReason
Consumer Behavior Audit
Significance of Consumer Behavior Audit Significance of Consumer Behavior Audit Consumer Audit Introduction Consumer behavior audits are useful instruments in assessing all the features of decision making in marketing including positioning, segmentation and other elements of the marketing mix. Fundamentally, a consumer behavior audit seeks to discover the attitudes of consumers concerning a certain product, any necessary improvements, as well as their usage of the specific products. The first paragraph evaluates the components within a consumer-marketing audit while the next…...
BehaviorBusinessCommunicationConsumer BehaviorMarket SegmentationMarketing
Shoes With Soul
Two Friends Realize a Dream 1. Renee Albertelli and Richard Rodriguez had certain things about their personality characteristics that helped them navigate the struggles of starting any kind of business. One of these characteristics they demonstrated is something every owner needs in order to run any type of business, which is having passion, enthusiasm, and determination, these characteristics are needed to launch their new business. The excessive interest and energy they had to start this business never failed them; it…...
BeliefCommunicationEntrepreneurshipMarketing
Strip Club Marketing
Re: Marketing Topic Paper (Subject Matter) The subject I chose for my topic report is “ Competing in the Adult Night Club Industry “ . The subject sparked my interest when I over heard a classmate saying she wanted to own a “strip club”. I also had thoughts of one day opening my own “gentlemen’s club”. Typically when you think of a “strip club” you think of a low class, raunchy, place filled with criminals, but contrary to some beliefs…...
CommunicationMarketing
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