Free essays on marketing are academic papers that are available online for anyone to download and use without any charge. They cover a wide range of topics related to marketing, including branding, advertising, market research, consumer behavior, and digital marketing. They are valuable resources for students, researchers, and marketers who are interested in learning about the latest trends in the field or exploring new marketing strategies. These essays are typically written by marketing experts or scholars who share their insights and knowledge on various marketing concepts and theories. They are well-researched, well-written, and offer a wealth of information that can help readers to gain a deeper understanding of marketing principles and practices.
Taobao Case Study
The sample essay on Taobao Case Study deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Question 1: What are the major differences in the web designs of Taobao and eBay in China? Which is preferred to on-line buyers and sellers in China? Why? Taobao sought to distinguish itself from eBay in numerous ways. So Taobao’s web designs were imbued with a strong local culture that…...
EbayInformation TechnologyMarketing
Aberdeen Maritime Museum Price
The following sample essay on Aberdeen Maritime Museum provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion. The purpose of this report is to provide a critical analysis of the existing communications strategy at Aberdeen Maritime Museum, and recommend future promotional activity. This will be done through an investigation of the museums target market, the current communications strategy used, a possible future communication…...
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Sim Venture Business Planning Development
The sample essay on Sim Venture deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on. In hypothetical terms, the firm was bound to go into losses in the first few months of establishment. The objective we had prioritised was to establish the company quickly with minimal losses, which then could be easily recovered over a short time period. We firstly did the essential market research.…...
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Starbucks Social Media Marketing
The folllowing sample essay on Starbucks Social Media Marketing discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.Some examples of social media communities such as backbone, twitter, my Cutbacks Ideas and so on. According to Cutbacks (Structural, 2010) Cutbacks first came Into existence In 1971 In Siegel, historic Pike Place market when it was owned by Jerry Baldwin, Cave Siegel,and Gordon BOOK r Nine stardust’s…...
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Brandmap Customer Research
Introduction The following sample essay on brandmap customer research. There are over 50 marketing research studies that were made available for our team to utilize. For the first three quarters many of the research studies were ordered, however it was discovered early on that not all the studies were useful to us. The research studies that our firm found most useful were ordered on a permanent basis which ended up saving us valuable time. Such permanent studies included customer brand…...
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Research Methods In Media
This sample essay on Research Methods In Media provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.There’s a whole variety of reasons why research is undertaken in the media industry and there’s also a number of different ways to carry out research to acquire the different forms of information required. This report will be discussing the following in detail audience research, qualitative methods,…...
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Nursery and Garden Supplies from Bunting’s Store
Garden Supplies is that nursery sales and garden supplies because they have intention from Buntings Store about two kilometers away. Sometimes they have sale to attract to the customer sale on the item or discount on the item what we want and that are helpful to us. Sometimes they have helpful staff to the customer. We have to check the internal records financial and sales records. Nursery sales have dropped by 5% in the last areas. These sales of these…...
CustomerDataQualitative ResearchResearchSocial ScienceStatistics
Marketing Mix Example Essays
This sample essay on Marketing Mix Example Essays reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below. In this assignment I will go through how marketing mix is applied to service or a product for two organisations called KFC and Mc Donald’s. I will choose a product from each of these businesses and the talk about the product, price, promotion and place. Marketing mix consists of 4p’s. These are product, price…...
HamburgerKfcMarketing
Nike Strategic Analysis
This sample essay on Nike Strategic Analysis provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Nike: Strategic Analysis Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was “to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry. ” Today Nike offers athletic…...
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Marketing Mix Issues and Questions.
The following academic paper highlights the up-to-date issues and questions of Marketing Mix Essay. This sample provides just some ideas on how this topic can be analyzed and discussed. In this report I will discuss the marketing mix for Tesco Poland and also the current and potential treats in the marketing/competition environment and suggested some recommendations. Tesco started its activity in Poland in November 1995 with a strategic investment in the Savia supermarket chain. The first store with Tesco’s logo…...
Online Marketing
Masculinity In Popular Culture
This sample essay on Masculinity In Popular Culture provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Andrew Ettinghausen is familiar Australian-wide not only through his performance on the rugby field but also through his appearances in the media as a model for advertisements for a variety of products, like men’s clothing. According to Buchbinder, he therefore runs the risk of becoming that anathematised…...
GenderIdentityMagazineMasculinityPhilosophical TheoriesPopular Culture
Neighbourhood Essay
This essay sample essay on Neighbourhood Essay offers an extensive list of facts and arguments related to it. The essay's introduction, body paragraphs and the conclusion are provided below. The ethos of a report by Cumberledge, Neighbourhood Nursing – A Focus for Care (DOH, 1986), was to introduce nurse prescribing from a limited formulary to improve the care of patients in their own homes, and it identified that district nurse’s wasted valuable time requesting prescriptions from general practitioners (GP’s) when…...
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Blockbuster Vs Netflix
This sample essay on Blockbuster Vs Netflix reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Block buster was the business leader for movie rentals for a long time until Netflix came up with a new business model and introduced an online Video/DVD rentals for lower cost and no late fees. Netflix was a forerunner (First in business) and rapidly gained ground on movie rental business. Netflix could efficiently reach customers and…...
InternetMarketingNetflix
Nike Marketing Mix
The sample essay on Nike Marketing Mix deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Topic: Marketing-(Nike, Inc. ) Introduction Nike was the Goddess of victory in Greek mythology. In 1978 an athlete runner Philip Knight and his coach, Bill Bowerman renamed their small sportswear company as Nike. Since then, the business has increased dramatically. At present Nike, Inc. has already become a major public…...
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Aids Is A Mass Murderer
The folllowing sample essay on Aids Is A Mass Murderer discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down. The advertisement campaign for creating AIDS awareness featuring Adolf Hitler has drawn much controversy upon its release. The ad shows a couple having steaming sex in a dimly lit room with music playing in the background. Towards the end of the ad, the face of the…...
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Semiotic Analysis Of Advertisement
The following academic paper highlights the up-to-date issues and questions of Semiotic Analysis Of Advertisement. This sample provides just some ideas on how this topic can be analyzed and discussed. Semiotics is basically a scientific study that revolves around signs and the actual ways in which these specific signs tend to construct and even reconstruct their basic meanings. The nature of a sign can be simultaneously symbolic, indexical and iconic. In a situation whereby the specific sign is iconic, then…...
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Abercrombie Target Market
The folllowing sample essay on Abercrombie Target Market discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.Abercrombie & Fitch is an apparel lifestyle brand that repositioned itself with new management from an outdoor sporting good brand in 1992. They now sell fashion-oriented casual apparel having an East Coast heritage subsequent with Ivy League traditions, and incorporating it as a lifestyle base intended for college students…...
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Benecol Ingredients
This sample essay on Benecol Ingredients provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.1. Introduction Today’s lifestyles are vastly different from those of past. Consumer attitudes to food, nutrition and health are maintaining at a relatively high criterion on safety and quality. ‘The focus of nutritional science is shifting toward the concept of optimal nutrition'(Doyon & Labrecque, 2008). The functional food industry…...
Market SegmentationMarketingMotivationResearch
Critical Thinking Thesis
This sample essay on Critical Thinking Thesis provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Outline Topic: The fashion industry of Trinidad and Tobago. Narrowed Topic: The challenges encountered within the local fashion industry. Thesis question: Does the local fashion industry possess the vitality to triumph over its’ various challenges, and ultimately arrive at the level of the international fashion industry and hence…...
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Axe Body Spray Slogan
This sample essay on Axe Body Spray Slogan provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.To successfully sell any product, advertisers must be able to grab the attention of the audience in a manner that deserves more than a simple glance. With the numerous products available on the market today, original advertisement techniques are required in order to appeal to consumers. Yet,…...
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Price Elasticity Of Demand Tutor2u
The sample paper on Price Elasticity Of Demand Tutor2u familiarizes the reader with the topic-related facts, theories and approaches. Scroll down to read the entire paper.The purpose of this essay is to define elasticity of demand, cross-price elasticity, income elasticity, and explain the elastic coefficients for each. I will explain the contrast of and significance of difference between the three. I will also explain whether demand would tend to be more or less elastic for availability of substitutes, share of…...
Consumer Behavior
Marketing Environment and What Makes Capital One Unique
This essay sample on Bob Zizka Capital One provides all necessary basic info on this matter, including the most common "for and against" arguments. Below are the introduction, body and conclusion parts of this essay. The Falls Church Virginia based company started the jump from a regional bank leader to a credit card industry leader when cofounders Richard Fairbank and Nigel Morris began their unique “try-it-then-track” approach. They believed that using a one-size-fits-all marketing strategy was outdated and began using…...
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Sample Paper on Jamba Juice Interview
Manager Interview- Jamba Juice Company Business and HR Strategy Jamba Juice’s company strategy focuses on the customer experience, optimizing store performance and developing a people pipeline. Jamba believes that each team member and manager contributes to the profitability of his or her respective store and that each store makes a difference. Therefore human capital is their main priority and greatest asset. Jamba Juice’s HR strategies are highly in line with meeting their performance goals as well as their objectives…...
EmploymentHuman ResourcesMotivationSales
Key Features Of Behavioural Approach
In the first century AD, the Stoic philosopher Epictetus observed that people are not disturbed by the events that happen, more so by the view that they take of them (Woolfe and Dryden, 1996). The view a person takes of an event depends on their chosen orientation, and their orientation is influenced by their beliefs about their self in relation to the world (Woolfe and Dryden, 1996). This is the theoretical origin of contemporary Cognitive Behavioural Therapy, one of the…...
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Absolut Vodka Target Paper
The following academic paper highlights the up-to-date issues and questions of Absolut Paper. This sample provides just some ideas on how this topic can be analyzed and discussed. Everyday consumers are exposed to the Medals Ideology of what Is considered beautiful. In magazines we see attractive, happy people, with air-brushed perfect, flawless, bodies posing to sell a particular item or idea. Who is the media to say what constitutes as beauty and an attractive person? Why are certain attributes associated…...
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Consumer Culture Essay
The folllowing sample essay on Consumer Culture Essay discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.Hence the controversy over whether consumption is a sphere of manipulation or freedom. How is magazine publishing part of “Consumer Culture” Magazine publishing is both a cultural activities and a business. Magazine are vehicles of new idea and sources of entertainment. But the task of bring them into existence…...
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Research Paper On Netflix
The folllowing sample essay on Research Paper On Netflix discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down.Anthony Morand Master in Business Management 1 – How is the online movie rental business changing? Map the industry’s value chain from end to end. Since the creation of Netflix in 1997, the online movie rental business has been changing constantly forcing companies to adapt their strategy. At…...
CommunicationInternetMarketingNetflix
Mission Impossible 2 Trailer
This essay sample essay on Mission Impossible 2 Trailer offers an extensive list of facts and arguments related to it. The essay's introduction, body paragraphs and the conclusion are provided below.A trailer is the joining of short sequences extracted from a movie to help to promote it and make it appeal to the target audience, according to the genre of the film and the sort of people that would be likely to watch it or buy it. The industry chosen…...
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System Feedback Loops Nutrisystem Incorporation
An organization’s feedback basically refers to the set-up upon which undertakings, happenings or output from precedent events produce information that needs to be taken back into the system for proper synthesis. Such feedbacks tend to greatly influence the future occurrences of similar actions which created a continuation, generated feedback or even developed the same form of phenomenon experienced in the present or future periods. This depicts the characteristic of various business and organizational systems which structure events that seem to…...
ExperienceLearningMarketingTheory
Mcdonalds Marketing Strategy
This sample paper on Mcdonald's Marketing Strategy offers a framework of relevant facts based on the recent research in the field. Read the introductory part, body and conclusion of the paper below.Introduction: McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat,…...
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Phoenix Advertising Company
This sample essay on Phoenix Advertising Company provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance companies, and retail chains. You’re the vice president of human resources management at Phoenix. You report directly to Gregory S. Forest, the company president. Mr. Forest advises you that in the last…...
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Colombo Frozen Yogurt
This sample essay on Colombo Frozen Yogurt reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below.Colombo Frozen Yogurt was acquired by General Mills Incorporated (GMI) in 1994 so GMI could strengthen its product line-up with a small addition to marketing costs. General Mills is a large food service corporation, worth $11.5 billion in net sales, that prides itself on ‘innovation beyond the kitchen’ (GMI Website, 2003). In Australia, some of GMI’s…...
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Burberry Consumer Profile Report
The folllowing sample essay on Consumer Profile discusses it in detail, offering basic facts and pros and cons associated with it. To read the essay's introduction, body and conclusion, scroll down. We look at these characteristics as they are the elements of a potential customers life that can influence customers behavior before, during and after making a purchase. The target market for Barberry’s women’s wear is typically a young professional female, aged between 25 and 30 with a high level…...
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Shampoos Marketing Plan
This sample essay on Shampoos Marketing Plan provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to…...
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Cinnamon Lake Colombo
This sample essay on Cinnamon Lake Colombo provides important aspects of the issue and arguments for and against as well as the needed facts. Read on this essay's introduction, body paragraphs, and conclusion.Executive Summary John Keels Hotels (KOHL), a 92. 69% owned subsidiary of conglomerate John Keels Holdings OAK) that reported a net profit of RSI. 14. MN in the third quarter of 2009 (compared too net loss of RSI. 91. MN in Q). To serve our clients better, we…...
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Why Is the Gendre of the Film So Important?
All areas of media such as film, TV and music can be classified into recognisable types also known as genre. These can be divided by what is known as sub-genre. For example a film such as ‘Rush hour’ can be classified into category of action-comedy. The main element of the film is action but has comedy within it so would fit into the sub-genre of action-comedy. Generic codes repeat with regularity and are useful to the producer of the film,…...
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Xm Satellite Radio Case Study Analysis
The essay sample on Xm Satellite Radio Case Study Analysis dwells on its problems, providing shortened but comprehensive overview of basic facts and arguments related to it. To read the essay, scroll down.XM Radio Satellite is reported to have been founded by the American Mobile Satellite Corporation and recent research reveals that it has joint together with WorldSpace Corporation. XM basically provides radio services to several people and it is faced with the challenge of providing countrywide coverage of radio…...
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Kleenex: Arguments and Importance
This sample essay on Kleenex Sample reveals arguments and important aspects of this topic. Read this essay's introduction, body paragraphs and the conclusion below. Lecturer: Kleenex Samples Facial Tissue Paper-Kleenex and Sorbent In this project, we conducted an attitude survey of two brands of facial tissue paper, Kleenex and Sorbent. We identified five attributes for the facial tissue paper category, which we compared between the two brands. The five attributes include softness in texture, thinness of the facial paper, strength…...
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The Lure Of Lottery Summary
This essay sample on The Lure Of Lottery Summary provides all necessary basic info on this matter, including the most common "for and against" arguments. Below are the introduction, body and conclusion parts of this essay.The Lure of the Lottery “The modern experience of state-run lotteries in this country begins with New Hampshire in 1964. In a story that would be repeated across the country, New Hampshire faced a difficult choice: either raise taxes or institute a lottery” (Haugen). Since…...
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History Of Relationship Marketing
The sample essay on History Of Relationship Marketing deals with a framework of research-based facts, approaches and arguments concerning this theme. To see the essay's introduction, body paragraphs and conclusion, read on.Since the early beginnings of the formalization of the modern industries a need for a sales approach that addresses the specific requirements of different industries from their suppliers’ side emerged. In the early stages all efforts in this arena were individual, not formulated and depend largely on the situation,…...
BusinessHistoryLifeLoveMarketingRelationship
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