Essays on Brands

Who Owns Brioni
Words • 473
Pages • 2
BRIONI HISTORY: Brioni is an Italian fashion house founded in 1945 by Nazareno Fonticoli and Gaetano Savini. In 1990,Umberto Angeloni became CEO of Brioni. It specialises in the sale of hand-made suits. Brioni’s first fashion show was held in 1952 at the Pitti Palace, Florence. The show gave the company world wide exposure. In 1954, the Brioni held the fashion show in New York City, followed by shows in eight other American cities. That year Brioni opened new shops on…...
Gucci Strategic Analysis
Words • 2567
Pages • 11
Strategic Analysis of Gucci 1. What are the characteristics and attractiveness of industry? The characteristic of luxury goods industry Gucci, Hermes and Louis Vuitton, all of these brands had been found more than 150 years ago. With the high amount of profit, as well as the sales growing 6% every year could make luxury goods industry one of the highest profitable market in the world. The industry has seven main product categories which are; leather goods, footwear, high-end apparel, silks,…...
BrandBrandsEconomyGucciLuxury GoodsMarketing
Gucci Case Study
Words • 10093
Pages • 41
Harvard Business School9-701-037 Rev. May 10, 2001 Gucci Group N. V. (A) Historically, fashion was viewed like movies. We made it a business. -Domenico De Sole, CEO, Gucci Group Domenico De Sole seated himself at the wenge-and-steel conference table in his London office, a few steps from Bond Street, home to the most glittering names in the luxury world. It was a springlike morning in February 2000, and several blocks away, eager shoppers were already streaming into Gucci’s newly renovated…...
BrandBrandsCase StudyEconomyEducationFashion
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Bernard Arnault
Words • 825
Pages • 4
Bernard Arnault (born 5 March 1949) is a French businessman. He is the founder, chairman, and CEO of LVMH, a large luxury goods conglomerate consisting of over fifty luxury brands, including Louis Vuitton, Dior, and Fendi. According to Forbes Magazine, Arnault is the world's 4th and Europe's richest person, with a 2011 net worth of US$41 billion. Marc Jacobs (born April 9, 1963) is an American fashion designer and the head designer for Marc Jacobs, as well as the diffusion…...
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FAQ about Brands

Who Owns Brioni
...The company’s decision to end its women’s line is motivated by its need to concentrate on its core business, men’s wear and accessories. There’s also news that PPR/Gucci group started negotiating a buyout of Brioni in July; however a deal is ...
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