The following example essay on “Indias Passenger Vehicle Industry” is a SWOT analysis of Maruti Suzuki. This research method is a method of strategic planning, which consists in identifying factors of the internal and external environment of the organization.
Indias passenger vehicle industry suffered its worst sales performance from last few years. Indias largest carmaker Maruti Suzuki India Ltd has reported a 27 percent decline in domestic PV(passenger vehicle) sales in 2019 at 110,454 units against 151,512 units. The deprived sales run sustained with the carmaker witnessing an eighth consecutive overall monthly sales declined.
The mini sub-segment, including of Alto, old WagonR and the newly-launched S-Presso, underwent a decline of 42.6 per cent to 20,085 units. The solid sub-segment, which contains new WagonR, Celerio, Ignis, Swift, Baleno and Dzire, proverb the sales going down by 22.7 per cent to 57,179 units. There was an enormous 72.5 percent decline in the mid-size sub-segment, which only has Ciaz to 1,715 units.
The overall economic strike coupled with dawdling of monsoon and higher monsoon deflects in few zones have untoward rural demand.
And, liquidity issue to some extent, the numerate correction for better business viability at dealers, converting diesel cars to BS-VI technology as resulted into substantial volume decline. Customers are also delaying their buying decisions due to numerous considerations, including an expected reduction in GST rates, and the hope that the changeover from BS-IV to BS-VI may lead to large reductions between January and March 2020.
Maruti Suzuki SWOT analysis is as follows :