Changing My Mind Occasional Essays
In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international…
accent (synonym “stress”): a term of rhythm. The special force devoted to the voicing of one syllable in a word over others. In the noun “accent,” for example, the accent, or stress, is on the first syllable. act The major subdivision of a play, usually divided into scenes. aesthetics (from Greek, “to feel, apprehend by…
allegory A symbolic fictional narrative that conveys a meaning not explicitly set forth in the narrative. Allegories typically describe situations and events or express abstract ideas in terms of material objects, persons, and actions. example: George Orwell’s novel Animal Farm (1945), which, under the guise of a fable about domestic animals, expresses the author’s disillusionment…
