Do’s and Don’ts: Complied Email Approach Leads to Success

People form their first impression in milliseconds. It’s even harder to make sure you left a good impression using written communication. In that case, it’s all about visuality. When it comes to Marketing emails, which may include a variety of content such as press releases, newsletters and surveys, it’s crucial to grab our audience’s attention effectively and make them feel glad they read our email. Creating amazing product goes to waste if it never reaches its’ users.

Email marketing has become more difficult since marketers have to respect GDPR policies. This means that no one may advertise something by email without the recipients’ consent, considering that your offer has the legitimate interest – you certainly wouldn’t try to sell HSE equipment to teachers all over America, but targeting construction companies may work. Experiences & Advice Our involvement in advertising RCMT products using emails to contact the potential buyers and users thought us how to do it effectively. Forming the right approach to communication is essential, and it should always be well adjusted to the person receiving it.

We’ll share some advice on how to do this proficiently and what to avoid in order to eclat. Do’s: – personalize messages by using a friendly, yet formal greeting and providing a sign-up link; – include relevant links and calls-to-action; – make it mobile-friendly and keep it short (almost no one reads past 3 scrolls/swipes); – write a catchy subject line that contains no more than 24 characters by creating a curiosity gap; – cut to the chase by clearly citing the purpose of your reach-out and your own intentions; – be careful when using emojis; – incorporate nice tips as a reward for reading; – open up for a feedback Here’s an example of a well-written email that had a positive outcome.

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Don’ts: – never follow one strict formula (don’t make it seem like it’s an automated message); – avoid generated templates, they will take away your unique identity and make you look less professional; – forget about a too friendly engagement, rather approach professionally; – stay away from CAPS, for they will direct your email straight into spam; – evade too many exclamation points and hyperbolic statements, those often get flagged by the spam filter. Let us show you an example of an email that got spammed. We are aware that writing these first-contact emails may sometimes be unreliable or even awkward. The recipe simply doesn’t exist, you have to introduce yourself charmingly enough to enhance the professionalism of your offer. Every word that goes public is speaking about your company’s credibility, every message you send is a performance of its own – even when it’s a private one. Make sure every association counts as a positive exposure, that’s what builds strong brands and good public images.