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Consumer Satisfaction Research Paper Topics & Free Essay Examples

Other categories: Eating Disorders, Malaria, Protest

Social Responsibility, Consumerism, and the Marketing Concept

SOCIAL RESPONSIBILITY, CONSUMERISM, AND THE MARKETING CONCEPT Robert D. Winsor, Loyola Marymount University ABSTRACT This paper compares the often-criticized “selling orientation” or “selling concept” with the commonly-praised “societal marketing concept “from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation…

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