Creative Thinking and Problem Solving
The Online Magazine Business Plan
Social Cloud Computing
Student name/ ID:
Mozah Lootah U17104249
Amna Maher U00044485
Amna AlHammadi U16105241
Mariam AlTeneiji U14122186
Deena Kamal U16103340
Rwan Hassan U15104902
Institution: University of Sharjah
Submitted to: Dr. Stavros SindakisDate of submission: 12 October 2019
Cover Page 1
Context Page … ..2
Executive Summary .. 3
Company Description … 4
Market Analysis 6
Organization and management . 8
Service or Product line . 9
Marketing and sales 10
Funding Request . 12
Financial projections . .13
Present day era education system is now more inclined towards digitalization and online mode and e-learning. Traditional face-to-face class room learning is less prevalent at all three-education level and thereby forcing educators to adopt e-learning mode.
Social Clouding Computing is an innovative startup company with some modus operandi of providing a web-based platform to facilitate hassle free interaction and communication between different users of education and wide spread dissemination of required information on single click.
The target audience/customer of our business will be academic individuals, students, researchers covering primary, secondary and higher education level who will be able to access the required information & knowledge from experts in the fields in very short period of time at a very nominal/affordable cost.
Being an innovative and much needed service in present day era, our company will evolve and grow in a phased manner and will reach desired benchmarks with in next few years.
The Approximate Debt portion required in initiate our project is 40% value of which is approximate AED 1.5 million. Our below financial projections prove that cash flows would be healthy and we will be in position to honor Debt Installments on time.
5536174-79340800 Company Description
Social Cloud Computing has been initiated to allow academic individuals of different sectors to create and share their opinions and news easily with one another. It will make it easier for the consumers to be able to receive and share data with one another through a server, as a company we created two ways for individuals to share their information with ease, they could easily access the website online or download the application on their mobile phones. Our consumers will include experts and students from different sectors such as primary, secondary, and higher education.
Our mission is to provide our customers with the most advanced, green and sustainable, eco-friendly, cost-effective, and reliable services, and global support network.
Our vision is to delight our customers, employees, by driving innovation with new technologies, and delivering excellence with dependable products and services. By doing this we will create new possibilities for everyone to learn, create, and share more of what they are passionate about and their ideas, and be open to communicate with others to further more educate and benefit themselves and everyone else using it.
Our strategic objective is to realize profitable, sustainable growth to help our consumers, were by developing new technologies and innovating and finding creative ways to make things easier, and building a strong relationship with our customers.
Our company will include the following: cost effective, on demand self-service, online development, applications as utilities over internet, high efficiency, high reliability, and high flexibility, which will tremendously help and improve all sectors of academia.
The benefits of our company include: being productive anywhere and everywhere, easy access, off site data storage, easy upgrades, lower costs of ownership, resource pooling, cost saving, price flexibility, work collaboration, mobility, reliability, and easy backup of information, platform for easier and faster information sharing and mobile workforce.
5537835-79854100Principal members will include; Mozah Lootah (owner), Amna Maher (Manager), Amna Ahmad (Marketing Manager), Deena (Funding Manager, Mariam (Sales Manager), Rawan (Finance Manager)
The legal structure of Social Cloud Computing Corporation is located in Dubai, United Arab Emirates; where the main headquarters is based in Jumeirah.
The trends for cloud computing are much hyped in the global world and especially in the market of UAE. The government of UAE is spending huge amounts on the technological infrastructure development which includes develop of hybrid could computing services. It is expected that 1 billion dirham are generated from the cloud computing services. The trends for online products and services are increasing in the market. Now everything is found online and digital magazines are very popular in the market. People are now days subscribing for the online newspaper and magazines as well. Here the social magazines are very popular among the youth. From the market it is found that Forbes business magazine and the fashion magazines are very popular in the market (Lago, 2019).
There is higher growth found among the users for digital reading is substantial. The digital magazine publishers are providing wide range of magazines according to the interests of people. This has created many opportunities for the publishers to use cloud computing services and get to know about the users interests. Local wolves, Forbes, Harvard business reviews and fashion magazines are famous in the market at the global level. The market analysis is favorable for the cloud computing based businesses. From the market analysis it is found that target market for digital magazines is young adults and working people. Because these people are more found on the social media and internet platforms. This is one of the most competitive market found online.
When it comes to the target market and customers then it is stated that; majority of students and people involved in the business of academics such as teachers, professors and college administrators. The customers are very much interested in subscription of that stud which help them to excel in their learning process. It gives them opportunities to study new trends in the academics and different subject knowledge is shared with them. The digital magazines have become favorite activity of students because in free time they learn something interesting from these readings.
5653694-80471800The main benefit of the company is to help students easily exchange various information on their main topics by uploading their files to the application, available on different mobile systems. You can also create a new account on the website and access to all documents.
The benefits deserve to be mentioned. First, sharing the knowledge increases the productivity of the team. You can work faster and smarter by accessing internal resources and expertise more easily. Projects are not delayed; people get the information they need to do their jobs.
Two heads think better than one. When different skills and experiences come together, ideas and relevant solutions emerge. The creative energy of brainstorming can generate faster and more relevant solutions for your current tasks and help you carry out your tasks.
5537835-80471800Organization and Management
Social cloud computing is a private company owned by Mozah Lootah, headquarter in Jumeriah Dubai United Arab Emirates. As an online magazine targeting students and scholars the company applied for license and certification from the Ministry of Dubai Economy in order to become recognized by the other online magazine and to be trusted by its users.
Under Mozah leadership, we have Amna the Executive Manager who is responsible for collaborating with the other managers to ensure that they all are on the same page in order to achieve the company objectives. Amna, Deena and Rawan are the managers responsible for the marketing, funding and finance departments respectively.
We have a collective number of 15 employees responsible for communicating with the customers and helping them research for their desired topic with more employees recruited on a later date. As the company is privately owned and created in the United Arab Emirates it doesnt require to be incorporated as a C or S company.
5537835-79248000Service or product line
The services that Social Cloud Computing provides has two sectors private and public sharing; the private sector is where each consumer can store their personal information, ideas, data, videos that they arent willing to share with others yet. The public sector is where everyone shares all their ideas, information, articles, communicate with one another, reply to each other, comment on each others ideas. Consumers could also hold video interviews, send audio messages and communicate with ease. Consumers could easily access these platforms online through the companys website or through an application that could be downloaded on their phones and tablets.
To be able to access these platforms each consumer will have to first create their own account which should include their first and last name, age, their education level (primary, secondary, higher), their major, and lastly their email address. Once the consumer applies all this information they will be directed to a page where they have to pay, payments should be done monthly which costs $30.
This cycle typically has four stages: introduction, growth, maturity, and decline where our company has passed all of these cycles and we just are waiting for the approval to launch and start accepting customers.
Social Cloud Computing is a trademark name in the Intellectual property legislating of the UAE, were we filed for the protection of our patents, trade secrets, trademarks, and copyrights. We have our website and application all done but are just waiting for the approval to launch it to the public.
5537835-80165900Marketing and sales
This section will explain briefly five important steps for implementing the marketing strategy for clouding.
Clouding computing details:
The presentation of cloud has eliminated of the marketers for advertisers to physically go out to their potential clients. Thusly, the cloud gives a simple passage point for brands to contact their group of spectators. However, cloud hasn’t just precluded area reliance, it has additionally made ready for moment association. Moreover, your group of spectators can contact you with a basic structure, video call or live talk, all gratitude to the cloud. Right now, association not just makes it simpler for the shopper to contact your business yet in addition makes it simpler for you to improve client connections by giving moment fixes
Cost effective solution:
Many cloud services have the pay as you go structure which makes the cloud an accessible solution for many businesses. Thusly, the pay as you go method will allow business to invest in other channels which directly bring higher ROP. Furthermore, the pay as you go allows business to scale up and down quickly since they dont have to predict how much storage they need.
The move to cloud innovation has totally changed the social scene by facilitating the procedure of social tuning in. Cloud has empowered advertisers to plan battles quicker, and the aftereffects of the considerable number of crusades can be assembled in one spot. Both these elements enable you to improve your social listening aptitudes by pulling the information from different diverts together in a proficient way.
This purposes one of the key issues advertisers face when attempting their social endeavors sound. Since cloud gives them the space to pool the majority of their social information in one spot, it improves the nature of social examination.
cloud administrations accompany a preliminary choice where you can utilize a few highlights for nothing. This implies the client gets the chance to test the experience of the administration on offer. As an advertiser, the exertion of “offering” the item to the potential client is decreased on the grounds that free testing gives the client a chance to choose whether that specific assistance accommodates their prerequisites or not. This model works a similar path for advertisers searching for helpful instruments; advertisers can without much of a stretch pick the highlights that are applicable to their business and pay for what they’ve chosen, in this way lessening the expense.
Integrate all data:
marketers gather information from different touchpoints like video, portable, search and so on. This pool of information isn’t valuable except if it is coordinated and brought to a typical point. This is the place cloud has a significant job. Cloud has enabled advertisers to coordinate the information from different sources into one stage where it tends to be contemplated, broke down and used to make better future procedures.
Social cloud computing is an educational online magazine that aims to provide easy and affordable access for our users. As an upstart organization we are making a request for funding in order to meet the expectation and needs of the users.
This process will help us in contacting the researchers and receiving their articles and other works, and will be able to support the company and sustain it. We will be getting the funds as a loan subject to a period of 5 years with 10% interest paid annually. The amount we need is about 1.5 million dirhams in order to rent the office, buy the equipment, hire researches, acquire articles and create advertisement for our company. In addition to the loan the capital invested will enable our company to start working immediately and allow us to reach break-even point on the third year and then profits will be used to pay off the loan.
Five year projections
Income statement 2014 2015 2016 2017 2018
Net sales 33,000 40,000 52,000 77,000 80,000
COGS 24,100 24,600 20,800 21,900 20,200
Net operating income 8,900 15,400 31,200 55,100 59,800
Operating expenses 3,500 3,900 2,100 3,000 3,600
Net income 5,400 11,500 29,100 52,100 86,200
Cash flow statement 2014 2015 2016 2017 2018
Beginning balance 15,500 14,400 16,600 19,100 21,100
Cash inflow 6,000 6,600 8,500 9,800 5,200
Cash outflow (7,100) (4,400) (6,000) (7,800) (16,700)
Ending cash balance 14,400 16,600 19,100 21,100 9,600
Balance sheet 2014 2015 2016 2017 2018
cash 14,400 16,600 19,100 21,100 9,600
Accounts receivable 17,600 13,800 19,800 19,500 21,800
Inventory 6,300 8,200 9,300 9,400 11,200
Prepaid expenses 5,700 6,300 5,800 3,200 2,700
Total current assets 44,000 44,900 54,000 53,200 45,300
Fixed assets 28,000 30,500 45,000 43,000 41,000
Total assets 72,000 75,400 99,000 96,200 86,300
We can clearly see that the companys sales have been increasing throughout the years, and it also lead to an increase on the net income. This translates the success of the company. We can also see that there is an increase in the total assets then a decrease in the final two years.