Whole Foods Market Company is an American-based supermarket chain that retails organic food items via online and offline platforms. Thus, the retailed food items are free of any artificial preservatives such as flavors, colors, and fats. The business model of Whole Foods is based on three important aspects, that is, figuring out on what is important to sell, where to sell them and at what cost. Therefore, the Business Model of Whole Foods revolves around selecting the right product Considering the fact that Whole Foods Market survived the recession in 2009 and it has also demonstrated a steady growth ever since is a clear indication that its business model will be sustainable in the long-run.
For instance, the distribution channels of the company are effective and efficient It’s website www. Wholefoodsmarket.com provides customers with all the relevant information with regards to its services, location, and values.
This allows the customers to browse a wide range and variety of the company’s portfolio of products placing orders and arranging the deliveries of groceries independently.
This boosts and enhances customer satisfaction and loyalty and consequently increasing its customer base in the long term. Additionally, Whole Foods has good and a healthy customer relationship which is a key factor with regards to ensuring sustainability in the long run. Apart from providing a wide range of products to its customers on a self—service basis, the company provides a more personalized service to its consumers as well. Through the international network of retail outlets, the sales staffs of the company attend and communicate to clients directly advising them on various products and handling of customer complaints This improves and provides excellence in customer service.
As a result, it also encourages recurring business and by extension setting the company apart from its competitors and hence enhances its sustainability in the long term.
Finally, the strong brand identity of the Whole Food Market is significant with regards to the long-term sustainability of the company This is because it provides a competitive advantage. For instance, the establishment of the company as a leading organic grocery store and consequently investing greatly on product quality and satisfactory consumer service is strategic in nature as it is bound to foster customer loyalty and increase customer base. Thus, the ability of Whole Foods Market in maintaining its reputation and keeping the customer service up to its high standard is a prerequisite element and an important factor in its long- term sustainability in the market. Therefore, I believe there is growth and sustainability of the Whole Food business model in the long term.