We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Business ethnic assignment Paper

Words: 1355, Paragraphs: 75, Pages: 5

Paper type: Assignment , Subject: Business

Faculty of Business, Accountancy & Management (FOBAM)

ASSIGNMENT COVER PAGE

Course Details:

Module Code and Title: BUS 4023 AND BUSINESS ETHICS

Programme of Study: Bachelor of Information Technology

Lecturer’s Name: Michelle Ng

Semester : Feb – May 2019

Assignment Details:

Title of Assignment: Business ethnic assignment (Individual assignment)

Submission Date: 26 April 2019

Declaration by student(s):

Don't use plagiarized sources. Get Your Custom Essay on Business ethnic assignment
Just from $13,9/Page

Get Essay

I/We, hereby declare that the attached assignment is my/our own work and understand that if I/we am/are suspected of plagiarism or another form of cheating, my/our work will be referred to the Programme Coordinator/Head of Faculty who may, as a result recommend to the Examinations Board on academic disciplinary action including expulsion for the SEGi University and Colleges.

Student’s Details:

Name: Leong Wei Ann Student ID: sukd1500645Signature: _____________

Name : _____________________________ Student ID: ______________Signature: _____________

Name : _____________________________ Student ID: ______________Signature: _____________

Name : _____________________________ Student ID: ______________Signature: _____________

Name : _____________________________ Student ID: ______________Signature: _____________

4618990127635Overall Marks:

00Overall Marks:

-9525127635Submission Checklist:

Coversheet

CW Assessment Sheet

Turnitin Report

Coursework

CD with coursework

00Submission Checklist:

Coversheet

CW Assessment Sheet

Turnitin Report

Coursework

CD with coursework

1809750127635Reminder:

Students are reminded to keep a copy of all the coursework submitted.

All LATE SUBMISSION will be DEDUCTED 10% a day up to a maximum of FIVE (5) days, where subsequently, the coursework will be awarded ZERO (0).

00Reminder:

Students are reminded to keep a copy of all the coursework submitted.

All LATE SUBMISSION will be DEDUCTED 10% a day up to a maximum of FIVE (5) days, where subsequently, the coursework will be awarded ZERO (0).

8636014668500

– PRESENTATION

BUSINESS MANAGEMENT

GRADING SCHEME (REPORT)

APPENDIX A

BUSINESS ETHICS

GRADING SCHEME (COURSEWORK 1 – INDIVIDUAL REPORT)

Name of Student: __________________________Student ID: _____________

No.

Assessment Criteria Weightings Marks Allotted by Lecturer

1. Introduction of the Company

*History or background

*Product and services 10 2. Comment and Application of 4 relevant Ethical Theories in analysis:

Ethical Theory 1

Ethical Theory 2

Ethical Theory 3

Ethical Theory 4 60

15

15

15

15 3. Recommendations:

Recommendation 1

Recommendation 2

Recommendation 3

Recommendation 4 20

5

5

5

5 4. Presentation of the report:Appropriate citation and references.Style, format and readability including proper organization of answers.Involvement and critical discussion

Cover Sheet, Table of Content and Page Number and Proper Heading/Title for each part answered, list of references (Use of APA Referencing System or Harvard Referencing System)Overall presentation. 10

2

2

2

2

2 TOTAL /100

/25

Comments: ___________________________________________________________________________________

___________________________________________________________________________________

Contents

TOC o “1-3” h z u 1.0 Introduction PAGEREF _Toc7170204 h 52.0 Evaluation of advertisement by applying 4 relevant ethical theories PAGEREF _Toc7170205 h 63.0 Recommendations PAGEREF _Toc7170206 h 84.0 Conclusion PAGEREF _Toc7170207 h 95.0 References PAGEREF _Toc7170208 h 10

1.0 IntroductionThe Heineken N.V is a Dutch brewing of the company that have been founded by the Gerard Adriaan Hineken in the Amsterdam and the company found by in 1864. In the 2017, the Heineken have produce more than 1650breweries in have more than 65 country.

The Heineken N.V is the most the brewer in the Europe and have most brewers by the volume in globe. The original brewer in the Amsterdam but have close in the 1988 that will become the museum called as the Heineken Experience., and the new located in the Wijlre, s-Hertogenbosch and Zoeterwoude.

With the merger of the two brewing company, SABMiller and Anheuser-Busch InBev. Then, the Heineken Company have become the second largest brewer in the globe.

The Heineken with a pale beer that have 5 percent alcohol by volume that produce by the Dutch brewing company Heineken International. The Heineken famous with the signature red star and the green bottle.

In the February 1964, the Gerard Adriaan Heinekan of the mother have to buy the De Hooiberg brewer in the Amsterdam. In the 1873 after hiring a Dr.Elion to develop the Heineken a yeast Bavarian bottom fermentation and the Heineken Bierbrouwerij Masstschappi was accepted and the first if the Heineken brand was create.

In the 2013, the Heineken joined the alcohol producers as producer’s commitments to reducing some of the harmful in the drinking. After that, in the end of the February 2013. The Heineken stopped to produce the brown bottle and start to produce the green colour bottle.

In the 2014, the Heineken celebrate its 150 anniversary. In the 2015, the Heineken had won the Creative Marketer of Year Award. The original brewery have become the Heineken Experience Museum.

2.0 Evaluation of advertisement by applying 4 relevant ethical theoriesChoice No 2: Heineken

The first of the ethical theories is utilitarianism. The utilitarianism is which will state that the consequences of the any action are only have the standard of wrong and the right. The Heineken advertisement have the utilitarianism issue because use the children or baby to promotion the Heineken product. The children or baby cannot drink that have contain the alcohol. In the advertisement show that the children or baby can drink the alcohol. It mean the children or baby can buy the drink that have contain the alcohol to drink.

The second of the ethical theories is intellectualism. The intellectualism is use, exercise and development if the intellect. The advertisement use the children to advertise for the Heineken product that use the children to attract the adults to buy the Heineken product. In this action, can let the adults see the advertisement why we have the youngest customers in the business. After see the advertisement that will affect the think of the Heineken product and will try to buy the Heineken product.

The third of the ethical theories is egoism. The egoism is position the moral agent that will to do what is their have the own interest. The advertisement shown that use the baby to promote the Heineken product have will increase the revenue of the Heineken Company.

The last of the ethical theories is situation ethics. The situation ethics is will takes into the account to the specific case of some act when have assess the ethic compare than judge according the absolute the moral standards. In the advertisement shown that will consider about the situation that have only have the baby, Heineken of the product and the with the baby drink the Heineken of the product without unhappy.

3.0 RecommendationsThe first of the strategic recommendation is must no using the children to do advertisement sell to adults. Because the product is more suitable from 16 ages and above, so it should not use the children to do advertisement to sell to adult.

The second of the strategic recommendations is increase visibility. With have more awareness of the brand will can leads to buy more products, know the product and have the loyal customers that will buy the products. The visibility goals are have the greater for increasing impressions and reach, which will have the ideal for the brands awareness campaigns.

The third of the strategic recommendation is have the colour in the advertisement. The advertisement of the Heineken shown that only focus the product of the Heineken have the colour and the another things have black and white colour only. If the advertisement have be more colourful that will can attract the adults to see the advertisement.

The fourths of the strategic recommendation is have better quality in the advertisement. If the advertisement have the better quality will make the clearly to see the advertisement. In the advertisement shown have low quality that will affected some people could not see proper of the advertisement.

The last of the strategic recommendation is the words can be bigger. With have the smaller words some the people can no see the words, so the words does not have any meaning. If the words of the advertisement of the Heineken is bigger, the people will see the words will can be understand what the advertisement trying to shown.

4.0 Conclusion

In the nutshell, the advertisement of the Heineken have applying the four ethical theories, the four ethical theories are the utilitarianism, intellectualism, egoism and situation ethics.

The advertisement of the Heineken require have use the strategic recommendation are no using the children to do advertisement sell to adults, increase visibility, is have the colour in the advertisement, have better quality in the advertisement, and the words can be bigger this will make the advertisement more better. With have the strategic recommendation use in the advertisement that will make the company have the increase the revenue, buy more product of the Heineken, have more reliability and other.

5.0 References BIBLIOGRAPHY Ethical egoism. (n.d.). Retrieved from en.wikipedia.org:

ETHICAL THEORIES. (n.d.). Retrieved from www.dsef.org:

Heineken. (n.d.). Retrieved from en.wikipedia.org:

Heineken N.V. (n.d.). Retrieved from en.wikipedia.org:

Intellectualism. (n.d.). Retrieved from en.wikipedia.org:

Situational ethics. (n.d.). Retrieved from en.wikipedia.org:

Utilitarianism. (n.d.). Retrieved from en.wikipedia.org:

About the author

This paper is written by Sebastian He is a student at the University of Pennsylvania, Philadelphia, PA; his major is Business. All the content of this paper is his perspective on Business ethnic assignment and should be used only as a possible source of ideas.

Sebastian other papers:

How to cite this page

Choose cite format:

Business ethnic assignment. (2019, Nov 29). Retrieved from https://paperap.com/business-ethnic-assignment-best-essay/

Is Your Deadline Too Short?
Let Professionals Help You

Get Help

Our customer support team is available Monday-Friday 9am-5pm EST. If you contact us after hours, we'll get back to you in 24 hours or less.

By clicking "Send Message", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
No results found for “ image
Try Our service

Hi, I am Colleen from Paperap.

Hi there, would you like to get such a paper? How about receiving a customized one? Click to learn more https://goo.gl/CYf83b