1.1 Reason and Purpose
Alibaba.com is presently the most well liked topic of dialogue among investors as a result of it’s tried to be one amongst the globe leading B2B e-Commerce companies in China. By this we would like to make a study about Alibaba operational mechanism, how they start their business until they make it big until now. Then use it as a reference in the Southeast Asia countries.
1.2 Research Project:
This research is to know that Alibaba first mission is “to make it easy to do business anywhere.” Their founders started the company to champion small businesses, in the belief that the web would level the taking part in field by facultative tiny enterprises to leverage innovation and technology to grow and contend additional effectively within the domestic and international economies.
1.3 Research Aim:
We want to know how Alibaba can grow globally from scratch, how they do their marketing. We can see Alibaba culture that they always about championing small business. They operate associate system wherever all participants shoppers, merchants, third-party service suppliers et al have a chance to prosper. Alibaba success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of our customers. They believe that a strong sense of shared values enables them to maintain a common company culture and community, no matter how large Alibaba grow.
The values are fundamental to the way they operate and how they recruit, evaluate and compensate their people. Their six values are: Customer first, Teamwork, Embrace change, Integrity, Passion, and commitment.
Customer First = The interests of Alibaba community of consumers, merchants and enterprises must be Alibaba first priority.
Teamwork = Alibaba believe teamwork enables ordinary people to achieve extraordinary things.
Embrace Change = In this fast changing world, Alibaba must be flexible, innovate and ready to adapt to new business conditions in order to maintain sustainability and vitality in Alibaba business.
Integrity = Alibaba expect their people to uphold the highest standards of honesty and to deliver on their commitments.
Passion = Alibaba expect their people to approach everything with fire in their belly and never give up on doing what they believe is right.
Commitment = Employees who demonstrate perseverance and excellence are richly rewarded. Nothing should be taken for granted as they encourage their people to work happily and live seriously.